According to a report from AutoNews Europe, the American launch of the Mercedes EQC has been delayed, again. Earlier, the GLC-based Mercedes electric car was expected this year, which got pushed to first quarter of 2021, but as per the new report, 2022 is the earliest for the EQC to be in a North American showroom.
Instead of launching its EQ electric sub-brand with the Mercedes EQC, the German carmaker will now have its upcoming Mercedes EQS start proceedings. The S Class equivalent Mercedes electric car is expected to launch in USA towards mid-2021, and will allow customers to experience the pinnacle of a Mercedes electric vehicle.
Daimler CEO Ola Kallenius confirmed this development to the publication, stating a top-down approach for the EQ brand in USA. This way, adopters of electric vehicles who cannot afford the premium EQS have something to wait for in the more accessible EQC.
The most loyal Mercedes customers in the US get to experience the best of the EQ brand in the EQS, while the higher revenue from this product will help the brand pay off investments in its electrification too.
However, even if that were the case, some analysts claim that the Mercedes EQC’s 200-220 mile range (expected on the EPA cycle) would have put off buyers as Tesla offers a 371 mile range on the Model X, even as newer startups like Lucid are targeting 500 miles of range.
Rival BMW too stayed away from launching the iX3 electric SUV in USA which has a similar range as the EQC, and would have left American buyers unconvinced at the price point (USD 70,000 est). Add to this European countries’ more stringent emission (and fleet emission) regulations, and it is easy to see why the priority for allocation of these electric cars leans toward their home markets.
Mercedes sold 2,500 units of the EQC last month, and according to chief Kallenius, that number is only rising in October 2020.
What is the Mercedes EQC release date in USA?
The Mercedes EQC is now expected only in 2022 in USA.
Which SUVs would the Mercedes EQC rival?
The Mercedes EQC will rival the Jaguar I-Pace and Tesla Model X mainly.
What will be the price of the Mercedes EQC?
The Mercedes EQC was announced to start at USD 67,900, though prices could vary towards its launch in 2022.