Update: ‘Focus on reducing emissions’ section added and ‘Positioning’ section updated.
Swedish high-performance electrified carmaker Polestar has laid out a robust plan to become a significant player in the luxury EV space. The company has three electric vehicles in the pipeline, including a Tesla Model Y rival – the Polestar 4.
The Polestar 4 could become the brand’s key volume achiever as it would compete in a segment popular in the brand’s central markets such as the U.S., China, and the UK. Polestar says that the 4 will be a “premium sport SUV” that costs similar to the Porsche Macan. In the EV world, though, the Tesla Model Y and the Audi Q6 e-tron Sportback would be the main contenders. In 2025, the Lotus Type 134 will join the list, and it could be technically related to the 4.
In the brand’s Annual Review 2021 report, it laid out plans to expand its portfolio with a range of new electric vehicles that also includes the Polestar 4. Here’s what the report says:
The Polestar 4 will be a sporty SUV coupe, more compact than Polestar 3, with high-volume potential. It will aim to bring the driving dynamics and minimalist style of Polestar to a market segment that we believe will continue to grow.Statement from Polestar in its Annual Review 2021
In addition to the smaller size, the 4 would differ from the 3 with an individual design. Thomas Ingenlath, CEO, Polestar, told British magazine CAR that the shape and silhouette of each new Polestar model would be different.
While the Polestar 3 is an SUV, the Polestar 4 will be an SUV-coupe that should feature muscular shoulders and a lower roof that steeply slopes into the rear. The more aerodynamic body should reduce the energy consumption and marginally improve range.
In a video (now edited) that narrates the Precept’s journey from concept to production, Polestar probably teased the rear-end of the Polestar 4. It looks strikingly similar to the Precept, but interestingly it doesn’t feature the line that flows out from the upper edge of the greenhouse, and the taillight detailing looks different. It features the same flattish tail section that is sharp, wide, and minimalist. The wide light-blade spanning the car’s width extends into vertical-aero wings. The rear fascia is similar to the covered model teased earlier, so this is an old mock-up of the Precept or the Polestar 4.
According to an investor document Polestar published in September 2020 (link), the Polestar 4 will sit on the PMA platform. However, Geely Auto Group has now moved to the SEA (Sustainable Experience Architecture platform), which has far better specifications than the PMA.
Announced in September 2020, the SEA platform currently underpins the Zeekr 001, and will be applied on the Volvo urban SUV and the Smart electric SUV, among a spate of new EVs. This Zeekr 001 can travel up to 712 km (442 miles) on a full charge with a 100 kWh battery pack and hit 0-100 km/h (0-62 mph) in just 3.8 seconds with its 400 kW/768 Nm dual-motor powertrain. Expect the Polestar 4 to also ride on the upgraded platform.
The document mentioned revealed an exciting development. Polestar is working on a new rear motor internally called ‘P10.’ The rear motor will produce 450 kW (603 hp) individually. Combining it with a front motor will allow the introduction of Polestar models with up to 650 kW (871 hp) of system power. The company is developing a two-speed double-clutch gearbox as well for the future powertrain.
Though Volvo Car Group plans to make the Polestar 3 in the U.S., it has no intentions of manufacturing the Polestar 4 anywhere other than in China. The company has finalized the Hangzhou Bay factory that Geely owns and operates as its production site. Based on jobs per hour according to Geely practices, Polestar estimates this facility can roll out 240,000 vehicles annually.
Polestar 4 release date
Polestar plans to launch the 4 at the end of 2023, about a year after the Polestar 3. The company expects it to sell 6,000 units in 2023, 43,000 units in 2024, and 79,000 units in 2025. The Polestar 5 will join the lineup in 2024.
Polestar 4 price
The Polestar 4 will cost around EUR 55,000 (~USD 63,000), Ingenlath told CAR. However, he said that it would reach this price “eventually,” meaning that the most basic configuration won’t be available at launch. Effectively, the launch price could be higher, say around EUR 60,000 (~USD 69,000), as it follows a top-down approach. The Tesla Model Y, the Polestar 4’s main competitor, costs EUR 60,470 (~USD 69,000). However, the rival model’s price is likely to come down with the launch of a more basic variant at a later stage.
Growing retail footprint
Polestar’s presence across the globe more than doubled in 2021 with 100 retail outlets. There’s no holding back as the brand plans to induct 50 more of its ‘Polestar Space’ dealerships by the end of the year to its overall network. That said, the Polestar doesn’t plan to stay within the confines of the cities. In addition to city dealerships, the brand has recently inaugurated its larger ‘out-of-town Polestar Destinations,’ outside Gothenburg, Sweden in December 2021. This will allow the greater reach of Polestar’s EVs and wider adoption of electric cars.
In 2021, Polestar expanded its availability from 10 to 19 countries and met its annual sales target of 29,000 cars while recording a 185%+ Y-o-Y growth. By June this year, the company plans to enter Spain, Ireland, and Portugal in Europe, and the UAE, Israel, and Kuwait in the Middle East. By the end of next year, it wants to have a retail presence in no less than 30 global markets. The Gothenburg-based Chinese-owned automaker expects to launch one new EV every year till 2024. It’s coming up with a U.S. factory to increase its manufacturing capacity and support the product lineup and market expansions.
Ambient soundtracks for Polestar retail stores
Polestar announced on March 8, 2022, that it has signed with Lisa Nordstrom, a Swedish musician and filmscore composer, to develop unique sounds for Polestar retail outlets to enhance the brand experience for customers. Rong Guan, the brand’s retail architect, believes that “one often uses more than one sense to experience things,” and a multi-sensory approach is essential to attract customers. The specially curated soundscape would reflect the brand’s minimalist design values.
The nine-hour audio is split into four tracks; morning, mid-day, afternoon, and evening. The soundtracks can be accessed across 50 different streaming platforms and users can also stream it in their Polestar 2 EV. The same should improve the customer experience when the outlets have the Polestar 3 and Polestar 4 EVs on the floors. The talented Swedish artist has vast musical experience, from experimental radiophonic compositions to movies.
Focus on reducing emissions
In a press release on May 17, 2022, Polestar said that it had reduced greenhouse gas emissions per car sold by 6% in 2021, thanks to improved vehicle efficiency and increased focus on reducing the carbon footprint. Polestar’s business goals are ambitious as it targets to develop a completely carbon-neutral car by 2030—an EV (Project 0) whose entire manufacturing process will be zero emissions. In the run-up to 2030, the brand plans to reduce carbon emissions by 50% per sold car. By 2040, the brand plans to achieve climate neutrality across the value chain.
Polestar 4 FAQs
What is the Polestar 4 release date?
The Polestar 4 is not expected to reach dealers before late 2023.
What will be the Polestar 4 price?
Polestar 4 range will begin at around EUR 55,000 (~USD 63,000) in Europe, with higher configurations getting prioritized.
Featured Image Source: Polestar