Update: ‘Name’ section added.
Swedish high-performance electrified carmaker Polestar has laid out a robust plan to become a significant player in the luxury EV space. The company has three electric vehicles in the pipeline, and future Polestar models include a Tesla Model Y rival: the Polestar 4.
Polestar has plenty to do in this early stage of establishing itself as a global brand. It doesn’t intend to add creating a new nomenclature to the list. The company is using a number based on the position in the line-up for the name of the model that it plans to launch after the 3. Soon after the 4, Polestar will drive in the 5 and 6 models.
Having witnessed too many painful naming processes in the car industry and given the risk of infringing someone’s trademark, Polestar CEO Thomas Ingenlath is happy with the company’s uncomplicated nomenclature. That’s what he said while discussing the brand’s future with TechCrunch at the Quail during the 2022 Monterey Car Week.
The Polestar 4 could become the brand’s key volume achiever as it would compete in a segment popular in the brand’s central markets such as the U.S., China, and the UK. Polestar says that the 4 will be a “premium sport SUV” that costs similar to the Porsche Macan. In the EV world, though, the Tesla Model Y and the Audi Q6 e-tron Sportback would be the main contenders. In 2025, the Lotus Type 134 will join the list, and it could be technically related to the 4.
In the brand’s Annual Review 2021 report, it laid out plans to expand its portfolio with a range of new electric vehicles that also includes the Polestar 4. Here’s what the report says:
The Polestar 4 will be a sporty SUV coupe, more compact than Polestar 3, with high-volume potential. It will aim to bring the driving dynamics and minimalist style of Polestar to a market segment that we believe will continue to grow.Statement from Polestar in its Annual Review 2021
In addition to the smaller size, the 4 would differ from the 3 with an individual design. Ingenlath told British magazine CAR that the shape and silhouette of each new Polestar model would be different. The teaser pictured below clearly shows its tail light would have L-shaped outer ends like on the 5, not C-shaped outer ends like on the 4. The 4 features a flattish tail section that is sharp, wide, and minimalist.
While the Polestar 3 is an SUV, the Polestar 4 will be an SUV-coupe with muscular shoulders and a lower roof that steeply slopes into the rear. The more aerodynamic body should reduce the energy consumption and marginally improve range.
According to an investor document Polestar published in May 2022, the Polestar 4 will sit on the PMA platform. However, Geely Auto Group has now moved to the SEA (Sustainable Experience Architecture platform), an evolution which has far better specifications than the PMA.
Announced in September 2020, the SEA platform currently underpins the Zeekr 001 and the Smart #1 electric SUV, and in the future, will be applied to the Volvo urban SUV among a spate of new EVs. The Zeekr 001 can travel up to 712 km (442 miles) on a full charge with a 100 kWh battery pack and hit 0-100 km/h (0-62 mph) in just 3.8 seconds with its 400 kW/768 Nm dual-motor powertrain. Expect the Polestar 4 to also ride on the upgraded platform.
The document mentioned above includes information about a new rear motor Polestar is working on and internally calls ‘P10.’ The rear motor will produce 450 kW (603 hp) individually. Combining it with a front motor will allow the introduction of Polestar models with up to 650 kW (871 hp) of system power. The company is developing a two-speed double-clutch gearbox as well for the future powertrain. It is targeting a WLTP range of more than 600 km (373 miles) for the 4.
Though Volvo Car Group plans to make the Polestar 3 in the U.S., it has no intentions of manufacturing the Polestar 4 anywhere other than in China. The company has finalized the Hangzhou Bay factory that Geely owns and operates as its production site. Based on jobs per hour according to Geely practices, Polestar estimates this facility can roll out 240,000 vehicles annually.
Polestar 4 Price & Release date
Polestar plans to launch the 4 at the end of 2023, about a year after the Polestar 3. The company expects to sell 6,000 units of it in 2023, 43,000 units in 2024, and 79,000 units in 2025. The Polestar 5 will join the lineup in 2024, followed by the Polestar 6 in 2026.
In addition to individual customers, Polestar will target fleet operators with the Polestar 4. In an interview with Bloomberg in June 2022, Ingenlath said that the company’s deal of supplying 65,000 EVs to Hertz over the next five years will include the mid-size SUV-coupe. Polestar started delivering these EVs in June 2022, starting with the Polestar 2. Hertz’s fleet of Polestar EVs will include the Polestar 3 and Polestar 5 as part of this deal.
The Polestar 4 will cost around EUR 55,000 (~USD 55,000), Ingenlath told CAR Magazine. However, he said that it would reach this price “eventually,” meaning that the most basic configuration won’t be available at launch. Effectively, the launch price could be higher, say around EUR 60,000 (~USD 60,000), as it follows a top-down approach. The Tesla Model Y, the Polestar 4’s main competitor, costs EUR 56,990 (~USD 57,000) in Germany. However, the rival model’s price is likely to come down with the launch of a more basic variant at a later stage.
Growing retail footprint
Polestar’s presence across the globe more than doubled in 2021 with 100 retail outlets. As of June 15, 2022, the company had close to 130 retail outlets globally, and by the end of 2022, it plans to increase this number to 160. Polestar doesn’t want to stay within the confines of the cities. In addition to city dealerships, it operates through larger ‘out-of-town Polestar Destinations.’ London, Madrid, Austin, Vancouver, Reykjavik, Shenzen, and Tel Aviv are among the cities that will get more Polestar Spaces and Destinations in the future.
In 2021, Polestar expanded its availability from 10 to 19 countries and met its annual sales target of 29,000 cars while recording a 185%+ Y-o-Y growth. Since January 2022, the company has entered Spain, Ireland, and Portugal in Europe, and the UAE, Israel, and Kuwait in the Middle East. By the end of 2023, it wants to have a retail presence in no less than 30 global markets. The Gothenburg-based Chinese-owned automaker expects to launch one new EV every year till 2024. The U.S. factory will increase its global manufacturing capacity and support the product lineup and market expansions.
Ambient soundtracks for Polestar retail stores
Polestar announced on March 8, 2022, that it has signed with Lisa Nordstrom, a Swedish musician and filmscore composer, to develop unique sounds for Polestar retail outlets to enhance the brand experience for customers. Rong Guan, the brand’s retail architect, believes that “one often uses more than one sense to experience things,” and a multi-sensory approach is essential to attract customers. The specially curated soundscape would reflect the brand’s minimalist design values.
The nine-hour audio is split into four tracks; morning, mid-day, afternoon, and evening. The soundtracks can be accessed across 50 different streaming platforms and users can also stream it in their Polestar 2 EV. The same should improve the customer experience when the outlets have the Polestar 3 and Polestar 4 EVs on the floors. The talented Swedish artist has a vast musical experience, from experimental radiophonic compositions to movies.
Focus on reducing emissions
In a press release on May 17, 2022, Polestar said that it had reduced greenhouse gas emissions per car sold by 6% in 2021, thanks to improved vehicle efficiency and increased focus on reducing the carbon footprint. Polestar’s business goals are ambitious as it targets to develop a completely carbon-neutral car by 2030—an EV (Project 0) whose entire manufacturing process will be zero emissions. In the run-up to 2030, the brand plans to reduce carbon emissions by 50% per sold car. By 2040, the brand plans to achieve climate neutrality across the value chain.
Polestar 4 FAQs
What is the Polestar 4 release date?
The Polestar 4 is not expected to reach dealers before late 2023.
What will be the Polestar 4 price?
Polestar 4 range will begin at around EUR 55,000 (~USD 55,000) in Europe, with higher configurations getting prioritized.
Featured Image Source: Polestar