Will make money on all Range Rover EV models, says JLR CEO

Jaguar Land Rover looks confident about electrifying even the biggest of models successfully, including the Range Rover and Range Rover Sport. The Range Rover Sport EV and Range Rover EV will likely be the most daring vehicle projects to be executed under the Reimagine strategy.

In the Q&A session after it detailed the new direction last month, an analyst asked JLR if it sees the Range Rover BEVs as a priority and views about the risk involved in terms of demand and profitability. In response, Thierry Bollore, the CEO of the British luxury automaker, indicated that both Range Rover Sport EV and Range Rover EV will be profitable models.

Well, when we design our programs, vehicle programs, I can tell you that we even do not imagine to design them with level of profitability which would be detrimental in terms of contribution to our targets. And I think it was quite clear in our presentations that we want all models of each brand to contribute to the profitability targets of the company. So, there is no margin here of mistaking, and we won’t. We know, we are going to make sure that we will get right profitability with these products as well.

Thierry Bollore, CEO, Jaguar Land Rover

Last month, reader bartcars1 mailed us pictures of a UK-registered 2022 Range Rover testing in Solden, Austria. We ran a DVLA check, but the registration details don’t reveal anything except for the body color (black). Should it be the plug-in hybrid variant, an on-board charger would be accessible from a port located behind the brand logo on the upper grille. The next-gen model’s silhouette looks identical we expect a bold new interpretation of signature design cues in the incoming car to give it a more emotional character.

6 new Land Rover electric variants by 2025 under the ‘Reimagine’ strategy

JLR says that the Land Rover portfolio will see the addition of six pure electric variants in the next five years and that the “first (Land Rover) all-electric variant will arrive in 2024,” referring to a electric model developed from scratch.

One of the ICE-EV conversion at Land Rover will be a Range Rover EV that will head into a busy segment. According to a report on autocar.co.uk, for Bollore, a pure electric Range Rover is a priority. By the end of next year, Daimler would have the Mercedes EQS SUV on the market, and American full-size electric SUVs like the GMC Hummer EV SUV, Cadillac Lyriq and the Lucid Gravity would be on the shopping list of the elite looking out for a luxury electric car.

Land Rover EV electric SUV future models
Land Rover electric vehicles would ride either on the flex Modular Longitudinal Architecture (MLA) or the pure electric biased Electric Modular Architecture (EMA). Image Source: Land Rover

Next-gen Range Rover debuts this year

Land Rover’s biggest debut this year will be the all-new 2022 Range Rover codenamed ‘L460’. The Mk5 Rangie will mark a new chapter for the brand when it arrives, debuting a game-changing platform – MLA – that will prepare it to go all-electric.

MLA, short for Modular Longitudinal Architecture, will mark the true shift at Land Rover to an electric future. MLA will enable Land Rover to package even the heaviest SUVs with everything from conventional engines to hybrid systems and fully electric powertrains. Land Rover’s plan is to utilize MLA for every model above the Evoque eventually, in a top-down approach, beginning with the big daddy Range Rover and helping the company achieve the goal are the three versions of MLA, namely low, mid and high. Land Rover will utilize the high version for the next-gen model, as per a CAR magazine report.

Range Rover Gerry McGovern 50th Anniversary
The Range Rover EV (Range Rover electric) will compete with the Cadillac Escalade EV that is expected to arrive by 2025 as well. Image Source: Jaguar Land Rover

Land Rover is steering clear of purely ‘self-charging’ hybrid systems. It’s sticking to 48-volt mild-hybrid and plug-in hybrid technologies for its partially electric models. In line with that strategy, the 2022 Range Rover will debut with gasoline and diesel engines in mild-hybrid and plug-in hybrid forms. Every gas or diesel-powered engine will have some level of electric assistance.

The range is expected to begin with a 300 horsepower 2.0-liter turbo gasoline engine developed in-house. This should be the only 2.0-liter option. Moving up, 3.0-liter straight-six engines delivering up to over 500 horsepower are expected. Some of these Ingenium engines would be available in a plug-in hybrid form either as standard or as an option. The top dog will likely be a BMW Group-made 4.4-liter V8 gasoline engine dishing out well over 550 horsepower, perhaps 600 horsepower.

Range Rover 50th Anniversary profile side
The 2022 Range Rover will feature a familiar ‘gentlemanly’ design in an evolved form. Current Range Rover 50th anniversary edition pictured in the article. Image Source: Jaguar Land Rover

While shoving in a battery pack and motor to derive hybrid variants makes the next-gen model heavy, Land Rover may offset the weight increase with lighter materials and stands to benefit from lighter batteries as well.

Land Rover may take covers off the standard 2022 Range Rover at the end of this year. Expect the US launch of the Mk5 Range Rover in mid-2022.