Update (December 3, 2024): ‘Pricing’ and ‘Sales’ added.
If you’re in the market for a three-row family SUV, you’re likely to have these two vehicles on your shopping list: the Toyota Grand Highlander Hybrid Max and the Toyota Sequoia Hybrid, which seat 7/8 passengers.
While both vehicles offer spacious and flexible interiors, ample space for weekend adventures, and towing capability, deciding which one is right for you depends on your specific needs. I’ve experienced the all-wheel drive specifications of both models and here’s my assessment.
Grand Highlander is anti-minivan
Steve Gates, Chairman, Toyota National Dealer Advisory Council, says the Toyota Grand Highlander will suit some customers whose families are growing and need something bigger than the Highlander but not a truck model (Sequoia), Automotive News reported on January 26, 2023. Not all buyers desire a minivan (Sienna) either, he added, further profiling the target customer of the new SUV.
Family Hauler vs Adventure-ready SUV
The Grand Highlander should easily carve a place in the line-up, even though the well-established Sequoia has recently received a complete redesign, offering the convenience of seven seats. The Grand Highlander is more of a family hauler designed for road trips, while the Sequoia is for adventurous drives in relatively more challenging driving conditions.
Based on my experience, ingress and egress are relatively easier in the Grand Highlander compared to the Sequoia. I also felt that the design of the shell and door frames and the ergonomics are more car-like in the Grand Highlander.
The Sequoia targets adventure-minded families with an active lifestyle who get off the beaten path regularly. Its body-on-frame chassis would make it a more robust model than the Grand Highlander. However, the former is lighter and thus easier to drive and maneuver.
Third-row space
Although both SUVs provide third-row seating, the Grand Highlander outdoes the Sequoia in third-row headroom and knee room. I’m a six-footer, and when I tried accessing the third row of both the vehicles, I felt that it was not only easier to get in but also the seats and space were much better in the Grand Highlander.
| Feature | 2024 Grand Highlander Hybrid Max | 2024 Sequoia Hybrid |
| Third row headroom | 37.2 in. | 35.6 in. |
| Third row legroom | 33.5 in. | 28.1 in. |
| Third row shoulder room | 57.5 in. | 62.6 in. |
| Third row hip room | 45.7 in. | 50.9 in. |
Fuel efficiency matters
| Feature | 2024 Grand Highlander Hybrid Max | 2024 Sequoia Hybrid |
| Engine | 2.4L 4cyl turbo | 3.5l V6 twin-turbo |
| System Power | 362 hp @ 6,000 rpm | 437 hp @ 5,200 rpm |
| System Torque | 400 lb-ft @ 2,000 – 3,000 rpm | 583 lb-ft @ 2,400 rpm |
| Fuel efficiency (city/highway/combined) | 26/27/27 MPG | 2WD: 19/22/20 MPG 4WD: 21/24/22 MPG |
A big upside of the Grand Highlander is efficiency. It delivers an EPA-est. combined fuel economy of up to 27 MPG (combined), while the Sequoia can return only 22 MPG (RWD)/20 MPG (AWD).
Cargo & Towing
| Feature | 2024 Grand Highlander Hybrid Max | 2024 Sequoia Hybrid |
| Towing Capacity | 5,000 lbs | Up to 9,520 lbs. (2WD)/up to 9,120 lbs. (4WD) |
| Cargo Volume (behind first row) | 97.5 cu ft | 86.9 cu ft |
| Cargo Space (seats up) | 20.6 cu ft | 22.3 cu ft |
| Ground clearance | 8.0 in. | 8.6 in. (9.1 in. TRD Pro) |
While the Grand Highlander cannot match the Sequoia’s off-roading and towing capabilities, it actually offers a more usable cargo area. I say this because the Sequoia’s boot floor is stepped, and requires a shelf system to create a flat floor. I was also surprised with the size of the cargo area when all seats are folded in the Grand Highlander.
Pricing
The Toyota Grand Highlander Hybrid’s prices start at USD 46,980 (excluding USD 1,450 DPH fee), although if you want it with the Hybrid Max powertrain, the base price is USD 54,690 (excluding USD 1,450 DPH fee). As for the Toyota Sequoia Hybrid, the flagship SUV retails at USD 62,175 (excluding USD 1,945 DPH fee) onwards.
| Grade | Toyota Grand Highlander Hybrid Price* | Toyota Sequoia Hybrid Price** |
| XLE | USD 46,980 | Not Available |
| SR5 | Not Available | USD 62,175 (AWD: USD 65,175) |
| Limited | USD 51,710 onwards (Hybrid Max: USD 54,690) | USD 68,575 (AWD USD 71,575) |
| Platinum | USD 58,775 | USD 79,320 |
| TRD Pro | Not Available | USD 80,045 |
| 1794 Edition | Not Available | USD 80,135 |
| Capstone | Not Available | USD 83,665 |
**Excluding USD 1,945 DPH fee
Verdict
The Sequoia AWD (starting at USD 65,175) is perfect for American buyers who prioritize power and toque, towing capability, and off-road ability, even if it means sacrificing a little ride comfort. The Grand Highlander Hybrid Max (starting at USD 54,690) isn’t a mud-plugger, but it’s a top choice for a comfortable, fuel-efficient family SUV that offers decent power for everyday driving and occasional towing.
Sales
The Toyota Grand Highlander Hybrid started arriving at U.S. dealerships in summer 2023, while the Toyota Sequoia Hybrid has been on sale since late summer 2022. Between January and October 2024, Toyota sold 20,592 units of the Grand Highlander Hybrid and 19,286 units of the Sequoia Hybrid. Compared to the same period in 2023, the poised unibody SUV recorded an incredible 232.1% growth, probably as its supply was still normalizing, while the rugged body-on-frame Toyota registered a normal 22.4% growth.
Also See: 2024 Toyota Sequoia Hybrid captivates in Blueprint body color
An automobile engineer by training, I’ve analyzed the global car market since 2005, with a keen focus on EVs since 2008. My journey in online automotive publishing spans 17 years, during which I have reviewed cutting-edge automotive technologies and interviewed leading global CEOs and vehicle developers.
