2023 Mercedes-Maybach SUL – The Pinnacle of the EQ range?

At Auto China 2018, the Mercedes-Maybach Vision Ultimate Luxury concept was presented, which the brand showcased as a design study of a body shape combining a limousine (or ‘sedan’ referred by the Europeans) with SUV ride height. As per a report on Handelsblatt in Oct 2020, the company is now working on delivering such a project to the market.

Mercedes-Maybach EQ electric SUV teaser
During the Mercedes-Benz Strategy Update 2020 last October, the decision to electrify every sub-brand including Maybach was announced. The teaser played at the event supposedly shows the first Maybach EQ model (circled). Image: Daimler

The report states Daimler’s Development Board member, Markus Schäfer, hinted that new innovations are the need of the hour to maintain momentum, and the publication says it has learnt from internal circles that Schäfer wants to cross the two famous body styles of SUV and sedan.

The Mercedes-Maybach Vision Ultimate Luxury concept did exactly that, and was billed as an electric vehicle concept too. The SUL, or Sports Utility Limousine, could get the greenlight as the brand tries to capture new audience segments in the post-Covid world. Another aspect is that Mercedes has already developed a high end electric vehicle platform (EVA) for the upcoming Mercedes EQS, the S Class equivalent Mercedes electric car, hence the development time (and costs) are leveraged in favor of the Mercedes-Maybach SUL.

Mercedes Maybach Vision Luxury Concept front
The Mercedes-Maybach Vision Luxury concept boasted of wireless charging through induction technology. The production model could be an upmarket derivative of the Mercedes EQS SUV sporting a totally different rear.

Coming to the concept itself, it measured at 5,260 mm in length, 2,110 mm in width and 1,764 mm in height and featured 24-inch turbine inspired wheels. The Mercedes-Maybach Vision Ultimate Luxury concept merges design influences of Western and Far Eastern hemispheres, according to the manufacturer.

With four compact permanent-magnet synchronous motors (one at each wheel), the Mercedes-Maybach concept offered all wheel drive and 750 hp. A flat underfloor 80 kWh battery was rated for over 200 miles of EPA (500 km on the NEDC) range and a top speed of 250 km/h. From 2018, capabilities have advanced such that the upcoming Mercedes EQS gets 478 miles (770 km) of range from a 107.8 kWh (net) battery as per Europe’s more stringent WLTP. However, the higher range is made possible due to extreme measures with aerodynamics and a lower output of between 245 to 385 kW (328 to 440 hp), which may not be descriptive of the Maybach electric SUV.

Mercedes Maybach Vision Luxury Concept interior
With Rolls Royce announcing an EV for this decade, there is a strong business case for the Mercedes-Maybach SUL to be an exclusive electric vehicle. Image Source: Daimler

While the Mercedes-Maybach Vision Ultimate Luxury concept featured fast charging up to 350 kW, it also featured induction charging (contactless) by an electromagnetic field below the car. The production version should offer plug-in DC fast-charging at 200 kW or higher capacity such that a quick 15-minute charge adds around 300 km (186 miles) to the range.

Inside, the driver’s area is “reduced to the essentials” with a free standing widescreen double 12.3 inch displays. The highlight of the rear seat is an integral, heated tray with teapot and cups which the manufacturer says allows for “exquisite tea drinking enjoyment”. There are also spades of ebony wood, which is traditional in Chinese design.

The Mercedes-Maybach SUL would feature the EQS’ optional MBUX Hyperscreen comprising three high-resolution screens under an ultra-wide glass panel at the front as standard. Even the optional augmented head-up display could be equipped in the ultimate Maybach SUV as standard due to flagship status.

Mercedes EQS interior dashboard MBUX Hyperscreen
The Mercedes-Maybach SUL would borrow the EQS’ optional MBUX Hyperscreen as a standard feature, corresponding to the SUV’s flagship status. Image Source: Daimler

If the Mercedes-Maybach SUL is greenlit for production, expect test prototypes next year once engineers have completed the EQS SUV project, and a launch could take place in by mid-2023. There is a strong case for the Mercedes-Maybach electric vehicle as rival Rolls Royce announced that it starts the transition to pure-electric vehicles this decade.

Featured Image Source: Daimler

Mercedes-Maybach EQ electric SUV FAQs

What is the Mercedes-Maybach SUL release date?

Unofficially, mid-2023 is the expected Mercedes-Maybach SUL release date.

What will be the Mercedes-Maybach SUL price?

The Mercedes-Maybach SUL prices in the U.S. market may start at close to $175,000.