Mercedes-Maybach EQS SUV to be the Pinnacle of the EQ range [Update]

  • Likely to offer new levels of comfort & luxury to Mercedes-Maybach customers
  • Expected to feature new sustainable luxury materials that are recycled and further recyclable
  • Could break NVH level records of all past Mercedes-Maybach models
  • Will debut and start reaching U.S. dealerships in 2023

Update: ‘Range & Charging’ sub-section of ‘Features & Range (Production Version) and ‘Release Date’ section updated and ‘TopElectricSUV says’ section added.

The Mercedes EQ line-up will include an ultimate electric SUV called the Mercedes-Maybach EQS SUV. Mercedes-Benz Group (formerly Daimler) has released a concept version, called ‘Concept Mercedes-Maybach EQS,’ to preview its ambition of electric luxury.

Video Source: YouTube/Mercedes-Benz

Design

Mercedes-Benz Group hasn’t released the dimensions yet, but it looks like the Concept Mercedes-Maybach EQS is smaller than the Mercedes-Maybach GLS. A dedicated EV platform means that it doesn’t need to have a body shell as big to offer a comparable interior space. Moreover, while the Maybach GLS SUV is a derivative of a three-row SUV, designers conceived the Maybach EQS SUV concept as a two-row model. So, it was possible to make it compact.

The Mercedes-Maybach EQS SUV concept is curvy and has the typical looks of a crossover. A giant faux Maybach grille with an integrated radar plate, thin headlights with individual diamond blocks, and the longitudinal chrome-plated trim strip on the hood are among the highlights at the front. On the sides, the concept has chrome B-pillars, huge 24-inch Maybach “bowl” design alloy wheels with five short spokes and a flat center section, chrome window surround, and flush door handles.

TopElectricSUV.com’s exclusive rendering tells buyers what to expect from the production Mercedes-Maybach EQS SUV. The rendering of the final electric Maybach SUV builds on the speculation that it will be quite close to the show car. At the front, the road-ready model differs with practical headlamps that are larger, outer air inlets with horizontal fins, and an open lower grille.

Mercedes-Maybach EQS SUV
This is likely the first teaser of the production Mercedes-Maybach EQS SUV. Image Source: Mercedes-Benz Group

On May 19, 2022, Gorden Wagener, Chief Design Officer, Mercedes-Benz Group, revealed a teaser that seemed to show the production Mercedes-Maybach EQS SUV. Wagener’s presentation at the ‘Mercedes-Benz Strategy Update: Economics of Desire’ event had a slide on a future model. It appeared to be the hood of the Maybach EQS SUV with the distinctive chrome fin in the middle and the signature Mercedes-Maybach radiator grille featuring the brand lettering on the top, along with 3D vertical chrome slats.

Back to the rendering, on the sides, smaller Maybach forged wheels in the five-slot design have replaced the 24-inch “bowl” design alloys of the concept, which Mercedes-Benz Group casually stated as “generously dimensioned.” The mirrors are also new, featuring a more rounded design.

Mercedes-Maybach EQS SUV concept rear three quarters
The Mercedes-Maybach EQS SUV would feature electric running boards (side steps) that automatically swing out (from the side sill panels) for convenient access and egress. Image Source: Mercedes-Benz Group

The rear-end of the electric Maybach SUV concept has a cleaner design compared to the sides. The thin combination lights have a continuous helix light strip, and they cover the whole width of the SUV and extend further out onto the sides. They add definition to the minimalist and smooth tailgate. Expect them to get bigger on the production version.

The driver and passengers step inside the vehicle through automatically opening comfort doors (front and rear). The interior design is a richer interpretation of the Mercedes-Maybach EQS, with changes like “faux fur” floor covering, vase insert, and an integrated touchscreen in the floating rear center console, white chrome-look trim, rose gold-colored pilaster strips and accents, and more. While the concept is a four-seater, the production version should be available as a four-seater and a five-seater.

Features & Range (Production Version)

The Concept Mercedes-Maybach EQS sits on Mercedes-Benz Group’s new MB.EA platform, which is the next-gen version of the EVA platform that underpins the Mercedes EQS and EQE. A report from WardsAuto suggests that it could have a motor on each axle, generating around 650 horsepower (combined) and 750 Lb.-Ft. of torque (combined).

Range & Charging

Like the regular EQS SUV, the electric Maybach SUV should have a 107.8 kWh (net) battery pack. The regular EQS SUV has a 107.8 kWh (net) battery pack that delivers an EPA-est. range of 305 miles in the 450+ RWD variant and 285 miles in the 450 4MATIC and 580 4MATIC AWD variants.

The Maybach EQS SUV could be heavier from the extra noise-deadening measures and possibly additional comfort equipment. That usually leads to higher energy consumption, and a lower range.

Should the electric Maybach SUV pack the same 107.8 kWh battery, its EPA-est. range could be around 275 miles, which could seem low to customers. There’s little possibility of a higher-capacity battery pack, at this point, and it will be interesting to note what the final range is. The maximum DC fast-charging rate will likely be at least 200 kW.

Digital interior

The Mercedes-Maybach EQS SUV would feature the MBUX Hyperscreen that comprises three high-resolution screens under an ultra-wide glass panel at the front, with Maybach-specific display styles and content. Other high-end features, many of which may come as standard, may include AR HUD, automatic comfort doors, and HEPA Air Filtration System.

The augmented reality head-up display will likely measure 77 inches diagonally, and its imaging unit should comprise a high-resolution matrix of 1.3 million individual mirrors. It may project information and actions, like animated turn arrows, for instance, three-dimensionally.

Comfort doors

The automatic comfort doors would allow entering/exiting the vehicle without manual effort. The exterior door handles would extend when the driver would approach the vehicle, and then, on getting closer, the driver’s door would open automatically. The driver’s door would close automatically after pressing the brake pedal. The driver would be able to open and close the doors electronically for the other occupants. The rear-seat occupants would also be able to shut the doors electronically.

HEPA air filtration system

The HEPA Air Filtration System in the EQS SUV carries the OFI CERT” ZG 250-1 certification for protection from viruses and bacteria, and its Maybach variant should inherit that system. It uses 600 grams of activated charcoal, and it has a microfiber layer that traps fine dust of PM 2.5-0.3 classes. The air occupants breathe inside the vehicle becomes about as clean as in clean rooms and operating rooms. The air filter would lie under the vehicle’s hood, which would be locked and openable only at authorized service centers.

Mercedes-Maybach EQS SUV concept side profile
Most Mercedes-Maybach EQS SUV customers may expect an EPA-est. range of at least 300 miles, achieving which could be challenging for the development team. Image Source: Mercedes-Benz Group

Exclusive charging stations

Customers of the first Mercedes-Maybach electric SUV will enjoy the convenience of charging at exclusive charging stations. These charging stations could offer pre-booking/scheduling service and a luxurious facility to rest and relax while the EV charges.

We are planning to launch several premium-charging sites in Europe, which will offer a bespoke charging experience for our customers with top-notch facilities.

Sajjad Khan, former Chief Technical Officer, Mercedes-Benz AG (Mercedes-Benz Strategy Update: electric drive)

The super-rich may not wish to deal with charging cables, but there’d be no alternative until wireless EV charging is practical. Until then, the company will offer Mercedes-Maybach customers the convenience of “Plug & Charge.” At public charging stations, charging would be a one-step process. Just plug in the charger, and the EV would start charging. Mercedes me Charge would handle the payment for charging. Sajjad Khan, former Chief Technical Officer, Mercedes-Benz AG, explains:

Once you arrive at the charging station, the brand new feature “Plug & Charge” simplifies the complete experience: Plug in, charge, unplug – just as easy. No authentication is required and the payment automatically runs in the background without any additional hassle or action. Plug & Charge will go live with the market launch of the EQS this year. 

Sajjad Khan, former Chief Technical Officer, Mercedes-Benz AG (Mercedes-Benz Strategy Update: electric drive)

Made in the USA

Mercedes-Benz Group will manufacture the Mercedes-Maybach EQS SUV alongside the EQS SUV at its Tuscaloosa factory in Alabama, USA. Batteries may come from the company’s battery plant in Bibb County, which is close to its Tuscaloosa passenger-car plant. This facility is responsible for churning out the EQE SUV and EQS SUV’s batteries as well.

The Maybach SUV would offer all the opulence that customers expect from the Maybach badge. However, Mercedes-Benz Group says that will be exclusive, available only in limited numbers. To us, it’s looking more like the company is expecting low demand compared to gas-powered Maybach models initially.

For that ultimate luxury brand, we need to always be mindful that we keep scarcity alive as well. So we’re not going to flood the market with this (Maybach electric SUV).

Mercedes-Benz Group CEO Ola Källenius during the Q4 2021 results call in Feb 2022

Release date

Road-testing of the Mercedes EQS SUV has started, as per a Motor1.com report dated October 26, 2022. The report is based on spy pictures of a disguised EQS SUV test mule caught towing a trailer on public roads. A Mercedes-AMG EQS SUV is not in the pipeline, meaning the prototype obviously wasn’t a high-performance variant. That leaves only one possibility – Maybach. The images didn’t reveal visual changes, but the camouflage on the front and rear fascias indicated that it was carrying design revisions.

The world debut of the production Mercedes-Maybach EQS SUV could take place in the first half of 2023. Mercedes-Benz had stated in an official press release dated May 19, 2022, that the Mercedes-Maybach EQS SUV is on track to be launched in 2023. The variant was confirmed during the strategy update in July 2021:

What applies to the Mercedes portfolio also applies to our incredibly strong sub brands: We want to go electric. So, you can look forward to a top-notch EQS SUV version of Mercedes-Maybach, for example.

Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG. Marketing & Sales, at the ‘Mercedes-Benz Strategy Update: electric drive’ on July 22, 2021

Heiko Schmidt, EQ brand manager, Mercedes-Benz USA, told MotorTrend in an interview in October 2021 that the Mercedes-Maybach EQS SUV would arrive in 2023. Schmidt was discussing the timelines of EQ EV launches for the United States. He thinks that there is a potential for a posh large electric SUV like the Maybach EQS SUV. China, Russia, South Korea, the U.S., and Germany, could be the Maybach EQS SUV’s top markets.

Mercedes-Benz to focus on three categories

Mercedes-Benz announced on May 19, 2022, that it would focus on three categories in the future: Top-End Luxury, Core Luxury, and Entry Luxury. Top-End Luxury would include AMG models, Mercedes-Maybach versions, range-topping Mercedes-EQ cars like the EQS and EQS SUV, S-Class and G-Class models, and limited edition and exclusive collaboration cars.

Core Luxury would include C-Class and E-Class model ranges and their pure electric counterparts based on the EVA2 and the MB.EA platforms. Lastly, Mercedes-Benz will redefine the Entry Luxury segment by reducing the number of models from seven to four. They will be based on the compact MMA platform and benefit from more features and technology.

TopElectricSUV says

The Mercedes-Maybach EQS SUV will be a clean, noiseless alternative to the Mercedes-Maybach GLS. It will provide Mercedes-Benz Group’s most esteemed clients with new-found levels of tranquility, space, and overall comfort while also giving them the satisfaction of being the face of change for promoting clean mobility. The new flagship electric SUV should make great strides in digitalization and entertainment as well.

Also Read: Mercedes EQS SUV AMG version not in the works: Report

Electric Maybach SUV FAQs

What is the Mercedes-Maybach EQS SUV release date?

The Mercedes-Maybach EQS SUV is officially scheduled for market launch in 2023.

What will be the Mercedes-Maybach EQS SUV price?

The Mercedes-Maybach EQS prices in the U.S. may start close to USD 150,000.

What are the expected rivals of the Electric Maybach SUV?

The Cadillac Escalade EV, Range Rover Electric, and the Jeep Grand Wagoneer EV could be worthy future alternatives.

Featured image: Mercedes-Benz Group