The Mk2 Range Rover Evoque arrived in late 2018, and as per a new report from Autocar, the third-gen Evoque will replace it in 2024. As part of the ‘Reimagine’ global strategy, Jaguar Land Rover has confirmed that it will be electric-ready, and customers will be able to drive a Range Rover Evoque Electric in the foreseeable future.
2024 Range Rover Evoque to use the EMA platform
JLR is developing a new platform called ‘Electrified Modular Architecture (EMA).’ The EMA is a native BEV or a pure electric biased platform that will also support advanced electrified internal combustion engines. At the 2021 Investor Day in March, JLR revealed that Evoque and Discovery Sport are among the cars it plans to build on the new base. It disclosed that the first model based on this platform is scheduled to arrive in 2024 and that, as stated above, it will be the next-gen Evoque.
The EMA platform will feature a flat floor that maximizes cabin space and be available with in-house developed electric drive units that deliver a whopping 92% efficiency. They will be 800V capable and also the most torque dense in class. JLR estimates their energy efficiency to be 4-4.5 miles/kWh, which would improve greatly on the I-Pace’s energy efficiency ratings. For reference, the Jaguar has an energy efficiency rating of 35.4-40.5 kWh/100 miles (2.4-2.8 miles/kWh) in both EV320 and EV400 variants, as per Europe’s WLTP.
Price & Positioning of the 2024 Range Rover Evoque
The Autocar UK report says that the next-gen Evoque (and the next-gen Discovery Sport) will have a higher entry pricing. The base price of the current-gen Evoque starts at USD 43,300 in the USA and GBP 32,115 in the UK. A part of the price hike will be owing to the higher costs of the highly electrified platform. The British publication speculates a base price close to USD 56,602 (GBP 40,000) for the 2024 Evoque in the UK. While the higher price would communicate its premium positioning than German rivals, only revolutionary changes can justify it. Thanks to the flat floor, it promises to be the most spacious Evoque of the three generations.
2024 Range Rover Evoque part of the ‘Reimagine’ global strategy
JLR plans to come out with six Land Rover BEVs between 2022 and 2026 and estimates 60% of its sales to come from BEVs by 2030. With the Range Rover Evoque, one of its top three best-selling Land Rovers, offering it in a pure electric powertrain in the next generation was always on the cards.
It won’t surprise us if the 2024 Range Rover Evoque turns out to be a BEV-only model. That decision could depend on the pace of electrification in the model’s key markets around the world. If that’s not feasible, the all-new Evoque range could comprise a range-extender variant with a lean-burn engine besides pure electric variants. The Range Rover Evoque Electric would rival the BMW iX1, Volvo XC40 Recharge, and the Mercedes EQB.
Featured Image Source: Jaguar Land Rover