EQG branding confirmed for Mercedes G Class Electric [Update]

On April 1, 2021, Daimler filed trademark applications at EUIPO for two new names which it may use for the Mercedes EQG: EQG 560 and EQG 580. The company had registered the EQG name at EUIPO in 2016 and owns that trademark now. On April 3, it revealed the use of 580 on a Mercedes EQS variant (EQS 580 4MATIC+).

Daimler has already confirmed that the Mercedes G-Class, its globally acclaimed extreme off-roader, is going all-electric. About half a year after the company announced this plan (Oct 2020), officials have now all but confirmed that the battery-powered Geländewagen with the three-pointed star logo will be called Mercedes EQG.

Earlier this year, we reported that Daimler plans to launch the first-ever Mercedes G Class Electric as the Mercedes EQG. While there was no official press release, Ola Kallenius revealed the new nameplate, which can only mean that the decision is set in stone. Kallenius is the Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG.

“The sub-brands must generate growing profits, but not necessarily more volume,” Kallenius said, as per a recent CAR Magazine article, on the new model family. “To make this happen, Maybach gets a luxury version of the GLS in addition to the saloon, AMG gets its own electric architecture, and G gets an electrified EQG,” he added. In November last year, Süddeutsche Zeitung quoted Kallenius saying “G is getting a second pillar with the fully electric EQG.”

Daimler teases the Mercedes G Class Electric

Daimler teased the Mercedes G Class Electric last year. The first-ever ‘official’ Mercedes G-Class Electric is preparing to see daylight after years of media speculation and aftermarket conversions.

Ola Källenius has confirmed the Mercedes EQG / Mercedes G-Class electric
Ola Källenius, the Chairman of the Board of Management of Daimler & Mercedes-Benz, spoke about the G-Class electric for the first time in November 2019. Image: Daimler

At the Mercedes-Benz Strategy Update 2020 event on October 6, 2020, Daimler had prepared a comprehensive presentation of its electrification strategy. The company plans to electrify every Mercedes-Benz Cars sub-brand, not only Mercedes-Benz but also AMG, Maybach and G. It showed an image of the Mercedes G Class thinly veiled in a golden sheet parked inside a palatial building with a matching beige theme (screen grab set as the display image of this story). This wasn’t a Middle East or Maharaja special edition G Class though!

The following statement was narrated in the background, which told fans to watch out for the first-ever Mercedes G Class Electric:

G is (an) important profit driver for Mercedes, and there are more chapters to come, including G going electric.

During his presentation at the event, Mercedes-Benz Cars COO and Daimler R&D head Markus Schafer, suggested that the Mercedes G Class shown is indeed the EV. Below is what he said:

We are working on something special. We are not going to fully open our books today, but there were some clues in the earlier film of AMG.

Mercedes-Benz Cars COO and Daimler R&D head Markus Schafer

Mercedes EQG – What to expect

On November 8, 2019, at the Automobilewoche Kongress, Kallenius had revealed that a Mercedes G Class Electric is in the pipeline. This was the first time we got to hear from Daimler about complete electrification for its off-roader.

Mercedes-Benz sub-brands
Daimler will electrify every Mercedes-Benz sub-brand, and the G Wagon is no exception. The company will launch a Mercedes G Class Electric perhaps only after it is done checking off mainstream electric SUVs. Image: Daimler

Platform & Design

It is a strong possibility that the EVA would support the creation of the Mercedes EQG. In fact, CAR Magazine has reported that Daimler is considering a G-Class derived from the Mercedes EQE SUV version that will debut in 2022. It could be that the EQE SUV’s architecture (EVA Platform) would hold up a boxy top hat that has the stylings of the G-Class, and the chassis is extensively modified to take the level of off-roading that G-Class owners come to expect. The Vision Ener-G Force concept presented in 2012 proved that the Gorden Wagener-led design team at Mercedes-Benz could create a stunning off-road SUV that equally pleases the urban crowd and the Gen Z as well.

Another commonly reported speculation is converting the second-gen G-Class (W463A) to support a pure electric powertrain. Such an ICE-EV conversion could mean retaining the overall design and changing the soft parts of the Geländewagen like bumpers, wheels, lights, grilles, and so on. The second-gen G-Class’ evolutionary design indicates that customers prefer progressive changes that build on the original character. With that in mind, automotive illustrator Sugar Design has rendered a two-tone Mercedes EQG.

The EQG is imagined with a black faux radiator grille with a 3D star pattern and a distinctive bumper with curvy intakes. On the sides, it flaunts exclusive, aerodynamically designed wheels.

At the rear are curvy tail lamps inspired by the Mercedes Concept EQT. A light bar on the spare wheel cover creates a virtually uninterrupted look for the light strip connecting the tail lamps. Speaking of the spare wheel cover, it carries a bespoke design for an elegant look, and in addition to the light strip, it features a shinier surround, a bigger three-pointed star, and a 3D star pattern.

Range

While we expect no futuristic, solid-state batteries in this one, a WLTP range of 500+ km and availability in the U.S. market can be expected. E-AWD drivetrain layout with individual motor(s) for both axles is a given. An AMG high-performance variant (Mercedes-AMG EQG) should be a part of the planned model line.

Daimler is already capable of launching EVs with a range of 770 km or 478 miles according to the WLTP test cycle. The company is commercializing 90 kWh (net) and 107.8 kWh (net) battery packs with the first EVA platform model, the EQS. 270 kW charging speed (thanks to 800-volt system voltage) and bidirectional charging are also among the capabilities Daimler is rolling out in its EVs, beginning with the EQS this year.

Off-roading capability

The above parameters could be the benchmark when developing the EQG. However, Daimler is likely to stress more on ensuring that the EQG can conquer the Schöckl than the Berlin to Stuttgart trip (629 km/391 miles via A9) on a single charge. Though purists would want to drive the G-Class manually, electric, or otherwise, the company may offer optional autonomous driving capability in the EQG, for EQ models stand for futuristic travel.

Mercedes Ener-G Force LA Auto Show 2012 live
The Mercedes Ener-G Force, designed by Hubert Lee and presented at the 2012 LA Auto Show, was a hydrogen-powered EV with a range of 800 km or 497 miles. Image Source: Daimler

Daimler was not tipped to call the SUV ‘Mercedes EQG’ because the EQ sub-brand is a different model family, one focused on “Progressive Luxury.” The slide in the story’s previous section shows Daimler planning to keep the G family separate from the EQ range. However, it turns out, Mercedes EQG is indeed the chosen name for the Mercedes G Class Electric.

Finally, on the Mercedes EQG release date, we assume that it is one of the three-pointed star’s 10 electric vehicle launches confirmed by 2025. At the Mercedes-Benz Strategy Update 2020, Daimler revealed that it plans to launch a Mercedes EQE SUV and a Mercedes EQS SUV, high-priority vehicles considering the demand and what is at stake. Both SUVs are to launch in 2022, and the company may accelerate work on the EQG project around this time.

Mercedes EQG (Mercedes G-Class Electric) FAQs

What is the Mercedes EQG (Mercedes G Class Electric) release date?

Daimler hasn’t revealed a provisional release date but we expect it to launch in 2024.

Which are the competitors to the future G-Class EV?

A Ford Bronco EV and the Electric Jeep Wrangler could become indirect challengers to the G-Class Electric.