Update: ‘BYD Seal Price, Release Date & Competitors’ section updated and ‘Hong Kong’ sub-section added to ‘BYD Seal global launch.’
The BYD Seal (to be called the BYD Atto 4 overseas including Australia) is part of the brand’s ‘Ocean’ series of future EVs. The model will be available for purchase in select markets in the coming months. Here’s everything we know about the next-gen Chinese electric sedan:
The BYD Seal is for customers who are on the market for a high-tech mid-size electric sedan like the Tesla Model 3 but with more affordable pricing. It’s also an attractive option against electric SUVs like the Tang and the Yuan Plus (Atto 3) for customers who seek the comfort and driving dynamics of a sedan. The pricing is also such that it seems a cheaper alternative to the brand’s own mid-size electric SUV.
The Seal may look familiar if you’ve seen the Han EV, but it wears a distinctive exterior design inspired by the BYD Ocean X concept. The most attractive design feature in daylight is the car’s athletic proportions, particularly the tight rear end.
At the front, the Seal features a low hood, slim headlamps with a Renault-style C-shaped extension below it, a smooth bumper, slanted vertical side air inlets in an artistic design, and an A-shaped compact lower air intake.
The Seal flaunts a four-door-coupe look with a sleek roofline and a bow-shaped greenhouse. Arrow-shaped applique on the front quarter panels, flush door handles, smooth sculpting on the doors, water drop-like motif on the C-pillars (view on YouTube), and shark gill-like inserts in the rocker panels are the other noteworthy aspects of the sides.
At the rear, the new electric sedan has a full-width taillamp reminiscent of the Mercedes EQE, vertical side air outlets, a diffuser-style bumper, and separate reverse lights positioned alongside fog lights on the bumper.
Overall, the only downside is that the silhouette isn’t unique compared to rivals like the Tesla Model 3 and Nio ET5. The aerodynamic exterior should have a positive impact on energy consumption and cabin comfort, though. It will likely lead to a longer range, and fewer charging cycles would also mean prolonged battery life.
BYD Ocean series vs Dynasty series
BYD’s Ocean series features a more fluidic and aerodynamic design than its Dynasty series, which includes the Han EV. The new design language aligns with global design trends, to make them more competitive in the export markets as well. We observe added aggression, sportiness, sophistication, and a sense of premium character that is different from the Dynasty models. The Seal should also be the most aerodynamic and efficient model in the Ocean line-up.
The driver’s seat is 8-way electrically adjustable and includes 4-way electrically adjustable lumbar support and memory, ventilation, and heating functions as well. The front passenger’s seat offers 6-way electric adjustment, ventilation, and heating. There are two cupholders between the front seats and also between the rear outboard seats. A dual-zone automatic climate control system with a heat pump that reuses waste heat energy to reduce energy consumption and a PM2.5 air filtration system are standard features. Also included across the range is a panoramic sunroof that has a light sensor for automatically adjusting its transparency.
Seating and comfort
The BYD Seal offers premium seating for five occupants with sporty seats featuring ample side bolstering in the front and a luxurious bench in the back. Light blue dominates the interior, in line with the ocean theme of the model family, and the white seats feature light blue piping for a contrasting look. The door handles are shaped like a shell, and the Alcantara usage adds to the cabin’s premium appeal. Customers can comfortably load the luggage into the boot, which has a flat floor, thanks to a low loading lip and a wide aperture.
The driver’s seat is 8-way electrically adjustable and includes 4-way electrically adjustable lumbar support and memory, ventilation, and heating functions as well. The front passenger’s seat offers 6-way electric adjustment, ventilation, and heating. A dual-zone automatic climate control system with a heat pump that reuses waste heat energy to reduce energy consumption is standard. Also included across the range are a PM2.5 air filter and a panoramic sunroof with a light sensor for automatically adjusting the transparency.
The electric sedan features a minimalist interior with ocean-themed blue colors on various elements. It has a sleek dashboard with wide and curvy (outer-end) AC vents, a W-HUD, a 10.25-inch large digital instrument cluster, a wavy, bridge-type center console that houses a stubby drive selector, parking brake, two scrollers, a park assist button, and other drive controls, and NFC-based digital key. BYD-branded door sills, Qi wireless charging pad, and Dynadash audio system are other equipment highlights of the interior.
The Seal features a 15.6-inch tablet-style touchscreen infotainment system that tilts. The driver can change the orientation from landscape to portrait as per their preference. The 5G-enabled system includes BYD’s DiLink intelligent connected system that allows customers to install smartphone-like applications in the infotainment system.
Underpinning the Seal is the bespoke BYD e-Platform 3.0, which supports RWD (like in the case of this sedan) and AWD electric drivetrain layouts. The platform would support short charging times, greater battery isolation from varying weather conditions, and long-range.
The new BYD EV has a double-wishbone suspension at the front and a five-link independent suspension at the rear. Though smaller than the Han EV, it has the same wheelbase, thanks to the dedicated EV platform. Customers will get a comparable room in a smaller footprint, and the smaller dimensions would help in maneuverability and parking.
Battery Life & Charging
The Seal is BYD’s first model to feature CTB (cell-to-body) battery technology. Integrating the battery into the body allows applying the sandwich structure, previously used for the battery pack, in the vehicle itself. The top cover of the battery pack is integrated into the floor of the vehicle’s body. CTB has led to a 100% increase in torsional stiffness (compared to conventional designs) – 40,000+ Nm/°.
The CTB layout has allowed raising the height of the chassis, which means the car is less prone to being damaged by bumps. Plus, the volume utilization is also better – 66%. Lastly, in case of a side collision, the higher stiffness should protect the car more.
Two battery pack capacity options are available to BYD Seal customers in China: 61.4 kWh and 82.5 kWh. The charging power (DC), depending on the configuration, is either 110 kW or 150 kW. The 30-80% charging time may not take more than 30 minutes.
Motor & Range
The 61.4 kWh battery pack is available in two 150 kW (201 hp) single-motor RWD configurations that deliver a range of 550 km (342 miles). A 0-100 km/h (0-100 km/h) sprint takes 7.5 seconds in the base variant. 110 kW is the maximum DC charging power, and in the peak rate, charging from 30 to 80% SoC takes 30 minutes.
The 82.5 kWh battery pack delivers a CLTC range of 700 km (435 miles) in a 230 kW (308 hp) single-motor RWD configuration and 650 km (404 miles) in a 390 kW (523 hp) dual-motor AWD configuration. The mid-level variant can accelerate from 0 to 100 km/h (0 to 62 mph) in 5.9 seconds, while the top-end variant can accomplish the same in just 3.8 seconds. These configurations allow DC fast-charging at up to 150 kW, but a 30-80% top-up takes the same time – 30 minutes.
The Seal is BYD’s first car to feature its new iTAC technology. Short for “intelligence Torque Adaption Control,” the system aims to offer more traction than a conventional stability control system that uses wheel sensors to monitor speed changes and brakes to intervene when needed.
A wheel-speed sensor divides each turn of the wheel end into 32 or 48 acquisition bits. In iTAC, the wheel end of each turn can be divided into 4,096 bits, which means the speed and accuracy of the information collected are significantly higher. iTAC can adjust the torque delivery of the motor(s) in real time as required. It can transfer part of or all the torque to the wheel with more grip and avoid triggering the ESP. When BYD tested on snow, it observed that vehicles with iTAC can accelerate from 0-60 km/h (0-97 mph) 0.7 seconds faster. Plus, when drifting, these vehicles don’t require excessive direction correction.
|Aspect\Specification||Base Variant||Mid-level Variant||Top-end Variant|
|Length/Width/Height||4,800 mm/1,875 mm/1,460 mm||4,800 mm/1,875 mm/1,460 mm||4,800 mm/1,875 mm/1,460 mm|
|Wheelbase||2,920 mm||2,920 mm||2,920 mm|
|Tires||225/50 R18||235/45 R19||235/45R19|
|No. of Motor(s)||One||One||Two|
|System Power||150 kW (201 hp)||230 kW (308 hp)||390 kW (523 hp)|
|System Torque||310 Nm (229 lb.-ft.)||360 Nm (266 lb.-ft.)||670 Nm (494 lb.-ft.)|
|0-100 km/h (0-62 mph) Acceleration Time||7.5 seconds||5.9 seconds||3.8 seconds|
|Battery Pack Capacity||61.4 kWh||82.5 kWh||82.5 kWh|
|Range (CLTC)||550 km (342 miles)||700 km (435 miles)||650 km (404 miles)|
|AC Charging Power||7 kW||7 kW||7 kW|
|DC Charging Power||110 kW||150 kW||150 kW|
|30-80% DC Charging Time||30 minutes||30 minutes||30 minutes|
Autohome took the BYD Seal for a test drive and was impressed with its performance. The mid-level variant, which is focused on maximizing range (700 km), offers superb acceleration, according to the Chinese publication.
There’s no wheel slip in a 0-100 km/h sprint; the car is buzzing with stamina at the start and maintains that till reaching the three-digit figure. The braking performance is surprisingly good, with just 35.9 meters of distance covered when stopping from 100 km/h. The Seal is an impressively quiet cabin, according to the Chinese publication. This is yet one more area where the Chinese sedan impresses.
BYD Seal Price, Release Date & Competitors
BYD launched the Seal in China on July 29, 2022, with prices starting at CNY 209,800 (USD 30,468) and going up to CNY 286,800 (USD 41,650). Currently, prices range from CNY 212,800 (USD 30,903) to CNY 289,800 (USD 42,085). All configurations have received a price hike of CNY 3,000 (USD 436).
|Standard Range RWD Elite||550 km (342 miles)||CNY 212,800 (USD 30,903)|
|Standard Range RWD Premium||550 km (342 miles)||CNY 225,800 (USD 32,791)|
|Long Range RWD||700 km (435 miles)||CNY 262,800 (USD 38,164)|
|Performance AWD||650 km (404 miles)||CNY 289,800 (USD 42,085)|
The Seal competes with the Xpeng P5, the prices of which range between CNY 179,900 and 225,900 (USD 26,125 and 32,806). It rivals the Tesla Model 3 as well, which is available in a single-motor RWD variant for a price of CNY 265,900 (USD 38,615) and a dual-motor AWD variant for a price of CNY 349,900 (USD 50,813). Another Seal rival is Toyota’s bZ3, which also uses BYD Blade batteries.
|Aspect||Tesla Model 3||Xpeng P5||Nio ET5|
|Power||Not Disclosed||155 kW||360 kW|
|Battery Pack||Not Disclosed||Up to 71.4 kWh||Up to 150 kWh|
|Range (China)||Up to 675 km (419 miles)||Up to 550 km (342 miles)||Estimated up to 1,000 km (621 miles)|
|Wheelbase||2,875 mm||2,768 mm||2,888 mm|
|Boot Space||649 liters||450 liters||To Be Disclosed|
|Price||CNY 265,900 (USD 38,615) onwards||CNY 179,900 (USD 26,125) onwards||CNY 328,000 (USD 47,633) onwards|
BYD makes the Seal in Changzhou (Jiangsu Province), China. The company could eventually manufacture 15,000 units of the new electric sedan every month (180,000 units yearly).
BYD has received more than 110,000 orders for the Seal since it started pre-sales in May 2022, pcauto.com.cn reported on July 29, 2022. In the event that this level of demand continues, BYD may have to expand Seal production considerably. At full tilt, the plant can produce 400,000 vehicles per year, so this shouldn’t be an issue. Furthermore, BYD has factories in Shenzhen, Changsha, and Shaoguan.
Analysts expect the Seal to create a splash and pose serious threats to popular electric mid-size sedans in China, as reported by CnEVPost. Xu Huixiong-led analyst team at Essence Securities has said that the Seal will likely be the most important BYD launch by far, potentially securing 30,000+ units in monthly sales. The upcoming model has significant advantages over Tesla’s Model 3, the team added. However, the proof of the pudding is in the eating!
BYD Seal global launch
The BYD Seal made its European debut at the 2022 Paris Motor Show (October 17-23, 2022). Pere Brugal, head of sales, BYD (Europe), has told Automotive News Europe that the European launch of the new electric sedan could take place in 2023. The company already sells the Atto 3, Tang EV, and Han EV in the Old Continent.
According to a Bloomberg report dated December 7, 2022, BYD manager Stella Li has confirmed that the automaker is considering establishing up to two manufacturing facilities in the continent. Interestingly, almost one in every ten cars sold in the old continent is now an EV, making this decision by BYD an easy one for the Chinese automaker.
Regional production facilities will help BYD circumnavigate high tariffs currently imposed by the EU, while also positioning itself to benefit from easier access to cutting-edge battery technologies and raw materials available in Europe. In return, the latter will enjoy the creation of fresh jobs and quicker time to market for possible region-specific models, among other gains.
Australia (BYD Atto 4)
EVDirect has earned distribution rights for BYD EVs in Australia and imports them to the country. Local reports say that it will start selling the Seal in the country in 2023. According to The Driven‘s report dated August 15, 2022, Australia may get the Seal as the Atto 4.
On July 21, 2022, BYD announced that it will enter Japan in 2023 and launch three models in the first year – Atto 3, Dolphin, and Seal. The company plans to put the Seal on sale in Japan in the second half of 2023.
The BYD Seal had its Hong Kong debut at International MotorXpo Hong Kong 2022 on December 8, 2022. According to the BYD Hong Kong website, the first right-hand drive units should reach the country in 2023. BYD operates in Hong Kong through a local distributor – JC Motor Limited.
China has emerged as a leader in electric car technology, and now they have another exciting new release that is relevant to car buyers in many parts of the world. The Seal mid-size sedan offers solid performance and a long range, making it perfect for anxiety-free road trips. Plus, it has plenty of high-tech features and a sporty design that will appeal to buyers of different age groups. If it proves successful at home, this could be an export hit as well!
BYD Seal FAQs (BYD Atto 4 FAQs)
What is the BYD Seal/BYD Atto 4 release date?
The BYD Seal is now on sale in China. Exports will begin in the coming months.
What is the BYD Seal price?
The Seal’s prices start at CNY 212,800 (USD 30,903) and go up to CNY 289,800 (USD 42,085).
Which EVs are the BYD Seal’s rivals?
The BYD Seal/BYD Atto 4 competes with the Tesla Model 3 and the Xpeng P5.