2023 Toyota RAV4 Prime: Everything you need to know

  • RAV4 Prime upgraded with Toyota Audio Multimedia system & Toyota Safety Sense 2.5+
  • 302-hp plug-in hybrid SUV does 0-60 mph in 5.7 seconds, delivers 38 MPG (EPA-est., combined)
  • Delivers an impressive 42 miles of EPA-est. electric driving range
  • Priced from USD 42,340 (excl. USD 1,335 DPH fee)

The 2023 RAV4 Prime, according to Toyota, is the quickest four-door model in its line-up. In the U.S. market, Toyota’s plug-in hybrid compact crossover competes with fellow segment peers such as the Hyundai Tucson PHEV, Kia Sportage PHEV, and Mitsubishi Outlander PHEV.

Being one of two electrified versions of the RAV4, the plug-in hybrid nature and positioning of the Prime also means that it’s the most expensive iteration of the popular nameplate. Here’s everything you need to know about the 2023 Toyota RAV4 Prime:


The front end of the RAV4 Prime has been aggressively styled to appear intimidating, while the various shapes, angles & creases help provide additional layers of design flair. Meanwhile, the sculpted bumper houses slim but vertical LEDs, along with a front chin spoiler. The painted and wide grille add to the overall width of the front fascia, while the sweptback headlamps feature multiple LED units and look stylish. As expected in an electrified Toyota, the company logos on this RAV4 sport a blue hue.

The side profile of the RAV4 Prime, especially when finished in the Supersonic Red with Midnight Black Metallic two-tone color option. The distinctive contrast between the body and roof matches well with the 19-inch alloy wheels and their squared arches, while the front fenders get the obligatory ‘Plug-in Hybrid’ badge. At the back, there’s a stubby but sporty-looking roof spoiler, a chrome strip on the liftgate, LED combination taillights, and chrome-tipped exhaust pipes.

DimensionToyota RAV4 Prime Measurement
Length180.9 in.
Width73 in.
Height67.2 in.
Wheelbase105.9 in.
Turning Circle Diameter36.1 (SE) / 37.4 ft. (XSE)
Curb Weight4,235 lbs. (SE)/4,300 lbs. (XSE)
Cargo Volume (rear seats up/rear seats folded)33.5 cu. ft./69.8 cu. ft.
Seating Capacity5
Ground Clearance8.0 in. (SE)/ 8.2 in. (XSE)
Approach Angle19.0° (SE)/19.5° (XSE)
Departure Angle21.0° (SE)/21.5° (XSE)
U.S.-spec 2023 Toyota RAV4 Prime dimensions (Source: Toyota)

Interior & features

The interior of the 2023 RAV4 Prime is a practical and spacious place for families, though the batteries and electric motor take a little bit of space away from those seated in the back. However, most of the touchpoints feel well-built and solid, with the leather-wrapped steering wheel feeling nice to hold. The premium SofTex upholstery in the XSE trim does a good job of offering comfort as well as style, courtesy of the contrast stitching and use of different textures.

The stubby gear lever may seem odd at first, but it’s not difficult to use and even boasts soft leatherette on its base. Adding to the cabin’s ambiance are the blue LED ambient lighting and the twin-pane panoramic sunroof.

2023 Toyota RAV4 Prime interior dashboard
Toyota sells the 2023 RAV4 Prime in SE and XSE trims. Image Source: Toyota

The interior layout is mostly simplistic, but there are some stylistic elements like the oversized door handles, contrast stitching on the wide front armrest and along the dashboard & doors, plus steering-mounted paddle shifters for that sporty feel.

Apart from the above-mentioned equipment, the features list of the 2023 Toyota RAV4 Prime is quite lengthy, though not extraordinary. There’s Smart Key System with a hands-free power liftgate, dual-zone automatic climate control, an auto-dimming rearview mirror, wireless smartphone charging, heated front seats, an electric parking brake, 8-way power-adjustable driver’s seat with lumbar support, plus a Drive Mode selector.

Toyota Audio Multimedia

2023 Toyota RAV4 Prime Toyota Audio Multimedia infotainment system
The 2023 Toyota RAV4 Prime features the new Toyota Multimedia Audio infotainment system. Image Source: Toyota

The 2023 RAV4 Prime features the new Toyota Multimedia Audio infotainment system, which Toyota developed right here in America, in Plano, Texas, to be specific. The SE trim gets it with an 8-inch touchscreen and the XSE trim gets it with a 10.5-inch touchscreen.

Both versions come with wireless Apple CarPlay and Android Auto compatibility. Backing this up is an 800-watt, 11-speaker JBL Premium Audio system, and Toyota’s Remote Connect feature that allows users to operate some of their vehicle’s features via a smartwatch app. Lastly, the new infotainment system includes a voice assistant that customers can wake up with “Hey/Hi/Hello/OK” phrases.

Toyota Safety Sense 2.5+

The 2023 RAV4 Prime has Toyota Safety Sense 2.5+ (TSS 2.5+) instead of Toyota Safety Sense 2.0 (TSS 2.0) like the previous model. The updated system has the same driver assistance functions, but they work better due to some improvements.

Pre-Collision Assist of TSS 2.5+ includes two additional functionalities: Intersection Support and Emergency Steering Assist. It can detect an oncoming vehicle/pedestrian when the vehicle is turning left and an oncoming pedestrian when making a right-hand turn. As for Emergency Steering Assist, when the driver makes a sudden maneuver around an obstacle within their lane, it stabilizes the vehicle, reacting to a preceding vehicle/bicyclist.

Dynamic Radar Cruise Control (DRCC) includes a new curve speed management feature, which, using the vehicle’s camera and yaw sensors, senses curves and reduces speed when entering a turn and then increases the speed to the set number upon exiting. Automatic High Beams (AHB), Lane Departure Alert with Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), and Road Sign Assist (RSA) are the other features of TSS 2.5+.


The plug-in hybrid version of the 2023 Toyota RAV4 comes with a 2.5-liter four-cylinder gasoline engine under the hood that, on its own, produces 177 hp and 165 lb.-ft. of torque. Then there are the two electric motors – the front unit makes 179 hp & 199 lb.-ft., and the rear one puts out 53 hp & 89 lb.-ft. In all, the combined system output of the new RAV4 Prime stands at 302 hp.

A lithium-ion battery pack mounted under the floor stores the energy for its electric motors. Its capacity is 18.1 kWh, enough to give the plug-in hybrid SUV an electric-only driving range of 42 miles (EPA-est.). Meanwhile, a 6.6kW onboard charger comes as standard and allows fully recharging the battery pack in 2.5 hours.

Aspect2023 Toyota RAV4 Prime Specification
Drivetrain LayoutAWD
Powerplant2.5-liter naturally-aspirated inline four-cylinder gasoline
No. of Electric MotorsTwo (front & rear)
Motor Output (Front & Rear)179 hp/53 hp
Power (System Combined)302 hp
0 to 60 MPH5.7 seconds
Battery Capacity18.1 kWh
Onboard Charger6.6 kW (240V at 32A)
Charge time2.5 hours
Electric range42 miles (EPA-est.)
Fuel Tank14.5 gallons
Gas-only Fuel Economy (city/highway/combined)40 / 36 / 38 MPG / (EPA-est.)
Gas+Elec Fuel Economy (combined)94 MPGe (EPA-est.)
U.S.-spec 2023 Toyota RAV4 Prime specifications (Source: Toyota)

Price & Release Date

The 2023 Toyota RAV4 Prime costs USD 42,340 in the SE trim and USD 46,210 in the XSE trim. A USD 1,335 DPH fee is applicable to both trims.

TopElectricSUV says

While the differences between the 2022 and 2023 models are not too dramatic, the improvements made by the company will lend a hand in the RAV4’s continued success. After all, it has been a top performer for Toyota in the United States, especially in the compact crossover segment below USD 50,000.

2023 Toyota RAV4 Prime FAQs

What is the 2023 Toyota RAV4 Prime release date?

The 2023 Toyota RAV4 Prime will likely start reaching U.S. dealerships in the coming weeks.

What is the 2023 Toyota RAV4 Prime price?

The 2023 Toyota RAV4 Prime costs USD 42,340 (excl. USD 1,335 DPH fee) onwards.

Which models are the 2023 Toyota RAV4 Prime rivals?

The 2023 Toyota RAV4 Prime competes with the likes of 2023 Hyundai Tucson Plug-in Hybrid, 2023 Kia Sportage Plug-in Hybrid, and Subaru Crosstrek Hybrid.

Featured Image Source: Toyota