Update: ‘Toyota Tundra Hybrid price’ section updated, and ‘Toyota Tundra Hybrid sales’ section added.
The Toyota Tundra celebrated its world premiere at the company’s North American headquarters in Plano, Texas, in September 2021. The MY2022 update is the first significant redesign for Toyota’s Ford F-150 rival in fifteen years. The redesigned model has since progressed to MY2023.
The 2023 Tundra Hybrid has started reaching U.S. dealerships. Several dealers, including Carson Toyota (Carson, CA), Crown Toyota of Lawrence (Lawrence, KS), Heyward Allen Toyota (Athens, GA), and Daytona Toyota (Daytona Beach, FL), have listed it online. Here’s everything you need to know about the 2023 Tundra Hybrid.
Announced on May 17, 2022
Toyota announced that the Tundra had entered the 2023 model year in the U.S. on May 17. The biggest change was the inclusion of the SX package (discussed later in this story), as well as the inclusion of the rear seat reminder across the lineup.
The lineup for the 2023 Tundra offers something for everyone, with SR, SR5, Limited, Platinum and 1794 grades available. TRD Pro and the new flagship Capstone grade return to the Tundra lineup, and they are both offered exclusively with the i-Force Max powertrain.Toyota Motor announcing the 2023 Tundra on May 17, 2022 via Pressroom.Toyota.com
Character change for the Tundra
Based on the MY2022 truck, the 2023 Toyota Tundra packs heaps of design enhancements and the revamp makes the full-size pickup pretty much unrecognizable when compared to the previous generation (2021 model). Its front-end has a new high-tech and more robust appearance. Sleek, LED headlamps with a T-shaped LED DRL, a new hexagonal grille with large honeycomb openings and two horizontal LED fog lights, a noticeably chunkier bumper, and a more muscular hood are the design highlights here.
As compared to the previous generation truck (2021 model year), the sides also carry a whole new look, and the visible improvements are a contemporary greenhouse, beefed-up wheel arches, and more stylish door panels with a slightly deeper recess in the lower section. The regular variant gets a Tundra badge on the front doors and two-tone alloy wheels. While the second-gen model uses five lug nuts, the third-gen model has six lug nuts. One inference is that this change is related to its improved payload and towing capacity, and we’ll get to that later in the story.
The C-shaped outer edges of the taillights look vaguely similar to the Hyundai Palisade. Toyota has confirmed three different bed options: 5.5-foot, 6.5-foot, and 8.1-foot.
2023 Toyota Tundra TRD Pro
The generational change has given the Japanese truck plenty of talking points. The extra-rugged Toyota Tundra TRD Pro has a more dominating front-end with “Toyota” in block lettering, a wide central LED light bar, and three clearance lights. Moreover, the hood has more aggressive styling with black TRD Pro plates. On the sides, the marker light on the fenders and the rugged tube steps are unique to the TRD Pro variant. This specification includes 18-inch BBS forged wheels (with a red TRD logo and a red ring) wrapped in wider, 285/65 R18 Falken Wildpeak A/T3W tires. For reference, the second-gen Tundra TRD Pro had 285/65 R18 tires.
The three marker lights positioned above the grille indicate that the 2023 Tundra is no less than 80 inches wide. NHTSA’s regulations require vehicles with a width of 80 inches or more to have front identification lamps to indicate the presence of a wide vehicle.
Compared to the 2021 (previous generation) model, the interior of the 2023 Toyota Tundra is noticeably more upmarket. Toyota’s designers in Calty have used a horizontal layout theme and integrated the dashboard and the center console. The center console design is less cluttered but practical, retaining the physical controls for essential functions like climate control and volume adjustment. A 12.3-inch fully digital instrument cluster is available in higher trims, but the lower trims settle for a semi-analog instrument cluster with a 4.2-inch MID. A 10-inch head-up display is also among the optional features.
Another highlight of the cabin is a massive 14-inch Audio Multimedia touchscreen infotainment system with wireless Apple CarPlay and wireless Android Auto compatibility, a virtual assistant that responds to Hey/Hi/Hello/OK Toyota wake-up phrases, and savable profiles. In addition to being larger, the new central display offers a better viewing angle to the driver because it is much less slanted. Lower trims feature an 8-inch Audio Multimedia touchscreen infotainment system instead.
The 2023 Tundra features a mobile phone holder-cum-charger on the right side of the gearshift lever, which is noticeably smaller than that of the 2021 Tundra. The wireless charger adheres to the Qi standard, which means that it supports all the latest Apple iPhone and Samsung Galaxy smartphones.
Panoramic roof, heated steering wheel, heated and ventilated seats, rear sunshade, and power sliding rear window are some of the main comfort features of the 2023 Tundra. A 360-degree camera system allows parking the large pickup with ease.
The third-gen Tundra has large vertical AC vents instead of the small circular ones. Unlike the second-gen Tundra, it has a chunky A-pillar driver-side grab handle, which drivers would really appreciate when driving off the road. Toyota has fitted an A-pillar grab handle on the passenger side as well, but that’s not a new feature.
The 2023 Tundra TRD Pro sports red upholstery with variant branding on the backrests of the front seats. Toyota has used perforated leather material for the seats of the TRD Pro variant.
New rear suspension system
The 2023 Tundra has a new rear suspension setup in the interest of ride comfort. Toyota offers it with a multi-link suspension with coil springs instead of a leaf-spring suspension. The 2023 Tundra TRD Pro boasts higher ground clearance with Fox dampers and a red anti-roll bar. A TRD-branded front skid plate is also a part of the TRD Pro variant’s exclusive equipment.
The Toyota Tundra has moved from its TripleTech frame. Previously, it had fully-boxed rails for the front portion, a reinforced C-channel under the cab, and an open C-channel beneath the bed. Now, it has a fully boxed frame, which has brought a significant improvement in rigidity. With a widened rear frame member, the full-size pickup has improved on stability and towing capability aspects.
2023 Toyota Tundra Hybrid
When the Tundra changed generations in 2021, for the first time, the range included a Toyota Tundra Hybrid. The electrified variant employs a new i-Force Max powertrain that teams up a 3.5-liter twin-turbo V6 gasoline engine with an electric motor. The hybrid powertrain produces 437 horsepower and 583 pound-feet of torque. A 10-speed automatic transmission channels the power to the wheels.
The motor draws the supply from a 288-volt Nickel-Metal Hydride (Ni-MH) battery located under the rear passenger seats. It does most of the power delivery at low engine speeds. Once the speed of the pickup increases above 18 mph, the engine constantly remains in operation.
As before, Toyota is not planning a Tundra diesel version. The company sees the Tundra Hybrid fit for potential diesel customers. Mike Sweers, the Tundra’s executive chief engineer, has told Driving.ca that he loves diesel engines and would have liked the line-up to include one. However, following the Volkswagen Group’s diesel gate scandal, certifying a diesel engine in North America takes three years. Plus, the hybrid engine offers a faster response compared to a diesel engine, Sweers said.
You’re getting that diesel-like torque and you’re getting a gas response and you’re improving fuel economy.Mike Sweers, Tundra, Sequoia, Tacoma, and 4Runner chief engineer, Toyota Motor North America, Research and Development (TMNA R&D)
The 2023 Toyota Tundra Hybrid’s maximum EPA-est. fuel economy is the same as that of the previous model – 20 mpg (city)/24 mpg (highway)/22 mpg (combined). The third-gen Tundra’s maximum payload capacity is 1,940 pounds, which is an improvement of more than 11% over the previous generation. The all-new model has a maximum towing capacity of up to 12,000 pounds, which is an improvement of 17.6% over the second-gen Tundra. But, as MotorTrend notes in its review, that’s not achievable in the hybrid variant. However, the hybrid variant’s maximum towing capacity is not very far from that figure – 11,450 pounds.
The Toyota Tundra continues rolling out of the company’s San Antonio (Texas) plant in the U.S. Toyota announced on December 3, 2021, that it has started manufacturing the new Tundra here, which has an annual production capacity of 208,000 vehicles.
Below are the 2023 Toyota Tundra color options:
- Wind Chill Pearl
- Magnetic Gray Metallic
- Celestial Silver Metallic
- Midnight Black Metallic
- Super Sonic Red
- Army Green
- Lunar Rock
- Smoked Mesquite (Limited and 1794)
- Solar Octane (TRD Pro exclusive).
Toyota introduced an SX Package for the Tundra as part of its MY2023 updates. 2023 Tundra customers can specify it if they go for the Double Cab 6.5-ft bed and CrewMax 5.5-ft bed configurations.
The SX Package offers enhanced styling with 18-inch wheels in Dark Gray Metallic and features black door handles (instead of black door handles) and rear inboard bumper. Toyota has avoided using the Tundra door badges on this trim for a minimalist look. Inside, the company has used black accents instead of smoked silver for the trim.
Toyota offers the SX Package exclusively on SR5 grade. The current Tundra SR5 is not available with the i-Force Max powertrain, and the 2023 Tundra SR5 won’t be available as a hybrid either. Customers specifying their 2023 Tundra SR5 with the SX Package will have four color options: Magnetic Gray Metallic, Midnight Black Metallic, Celestial Silver Metallic, and White. The walkaround video embedded below, courtesy of YouTube channel ToyotaJeff Reviews, shows a Magnetic Gray 2023 Tundra SR5 SX Package:
Video Source: YouTube/ToyotaJeff Reviews
Toyota Tundra Capstone
On January 11, 2022, shortly after launching the all-new Tundra, Toyota announced a new Capstone grade that offers more contemporary styling and sits at the top of the range. The Tundra was an MY2022 truck at this time.
The 2023 Toyota Tundra Capstone flaunts a unique grille featuring a color-keyed outer frame and chrome inner mesh pattern to stand out from other grades. Chrome mirror caps, chrome trim accents, 22-inch chrome wheels, and chrome “TUNDRA” tailgate inserts are also part of its special styling. The driver and passengers can conveniently enter the cabin, thanks to power bed steps.
Inside, the 2023 Tundra Capstone features semi-aniline leather-trimmed seats in an exclusive black-and-white color scheme, Dark American Walnut accents on the center console and passenger-side dashboard, and a Capstone logo on the dashboard. With acoustic glass used on the front doors, the Capstone grade of the all-new Tundra should offer a quieter ride. No other trim comes with this extra sound-deadening feature.
Toyota Tundra Hybrid price
The 2023 Toyota Tundra Hybrid’s prices start at USD 54,915 and go up to USD 76,145. A standard USD 1,795 DPH fee is extra.
Toyota offers the 2023 Tundra Hybrid in five grades and 14 different configurations, providing a range of choices to customers based on 4WD, RWD, and the length of the payload area. The base Limited CrewMax variant priced at USD 54,015 is RWD with a standard 5.5-ft bed. Customers can shell out extra for a 4WD system and a 6.5-ft bed. TRD Pro and the Capstone are feature-rich grades, available exclusively in 4×4 and with the 5.5-ft bed and priced at USD 69,420 and USD 76,145, respectively.
|2023 Toyota Tundra Hybrid variant||Drive/Bed size||Price (USD)|
|1794 Edition CrewMax||4X2/5.5-ft||63,705|
|1794 Edition CrewMax||4×4/5.5-ft||66,705|
|1794 Edition CrewMax||4×2/6.5-ft||64,460|
|1794 Edition CrewMax||4×4/6.5-ft||67,035|
|TRD Pro CrewMax||4×4/5.5-ft||69,420|
Toyota Tundra Hybrid sales
The Tundra’s sales in the U.S. increased by 27.2% year-over-year to 104,246 units in 2022 (2021: 81,959 units). 2022 was the first year for the full-size pickup’s hybrid variant, but not a full one. Its contribution to the total sales was 15,011 units or 14%.
On the Toyota Tundra Electric (Toyota Tundra EV)
Introducing the Toyota bZ4X electric SUV concept at Auto Shanghai 2021, Toyota said it intends to release a pure electric pickup truck and a hybrid pickup truck. Later this decade, a Toyota Tundra Electric or a Toyota Tacoma EV could arrive as the company’s first zero-emission pickup truck.
Toyota plans to expand to around 70 electrified models globally by 2025. This future lineup will feature 15 dedicated BEVs, including seven carrying the bZ (Beyond Zero) brand moniker. In addition, Toyota intends to bring electrification to its pickup truck lineup in the near future, including hybrid and BEV powertrains.Toyota Motor at the debut of the bZ4X concept in Shanghai, April 2021
Toyota Tundra History
Introduced in 1998, the Toyota Tundra became the first full-size pickup truck made by a Japanese automaker in North America when it entered production in May 1999. Toyota made it in Indiana before relocating the production to Texas in 2008.
The Toyota Tundra’s American roots have spread over time, with everything from design to development and core component (powertrain, transmission, and more) production localized. The second-gen Tundra’s design work primarily took place at the company’s Calty Design Research Centers in Newport Beach (California) and Ann Arbor (Michigan). In addition, Toyota did some engineering work at an in-house facility in Ann Arbor.
Despite 2.2+ million units sold to customers, the Tundra is not as popular as competitors from American automakers, like Ford’s F-150 and Chevrolet’s Silverado. The American competitors have outsold the Tundra by 5-7 times in the last decade.
The Toyota Tundra has, however, proven to be among the most reliable in its segment. Loyal customers have owned it for years, with some having clocked more than a million miles behind the wheel. One such customer was Louisiana-based Victor Sheppard, who owned his 2007 Tundra for eight years and drove it for more than a million miles.
The 2023 Toyota Tundra is a carryover of what was already an impressive full-size pickup. As in the previous model year, the third-gen Tundra finally gives customers a choice to specify a hybrid system, which has become a necessity because of rising gas prices. Offering impressive capabilities, premium features, and a decent fuel economy in a wide range of configurations, the 2023 Tundra Hybrid is a solid Ford F-150 PowerBoost rival.
2023 Toyota Tundra Hybrid FAQs
What is the 2023 Toyota Tundra release date?
The 2023 Toyota Tundra and its Hybrid variant are now available at dealerships.
Does Toyota offer the 2023 Tundra as a Hybrid?
Yes, Toyota continues offering the V6 Hybrid engine in the 2023 Tundra range.
What is the 2023 Toyota Tundra Hybrid price?
The 2023 Toyota Tundra Hybrid range between USD 54,915 and USD 76,145. A USD 1,795 DPH fee is extra.
Featured image: Toyota