This morning here at the 2024 Paris Motor Show, the U.S.-bound French brand Alpine unveiled a stylish concept that previews its next-generation crossover. Called the Alpine A390_β, it is the brand’s first all-electric sport fastback, unveiled as part of Alpine’s electric transition. The vehicle features a dynamic shape, inspired by natural elements such as water and rock formations.
Alpine has confirmed its U.S. entry for 2027, with the initial launches expected to be a midsize electric crossover and a large electric SUV. Here’s what I experienced at the Alpine stand:
Design


The exterior design of the Alpine A390_β is defined by smooth, aerodynamic body lines. The front end includes a “flying bridge” that enhances airflow, and a micro-perforated grille to improve aerodynamics. The rear is equipped with a retractable light strip, which extends up to 80 mm to reduce drag and improve range.
The concept car also features a unique lighting signature with illuminated triangles called “Cosmic Dust” under the front and rear lighting strips. The wheels, inspired by the crystalline properties of a snowflake, measure 22 inches at the front and 23 inches at the rear, and include a bluish halo, highlighting the car’s aerodynamic elements.


Although the show car is still in the beta stage, Alpine told us that the production model will retain around 85% of the design and technological elements seen in the concept.
Interior
In the front cockpit, the design is driver-focused, featuring a luminous triangle that visually aligns with the driving axis, enhancing the “Feel@One” experience. This design element uses three glass sheets set behind the steering wheel, producing a holographic display that projects driving information.


The driver’s seat has a dual-function design, transforming into a F1-style cockpit with a simple gesture using the central control. Additional controls allow the driver to adjust the hydraulic suspension, regenerative braking, and infotainment settings.

At the rear, Alpine says that its one-piece white bench seat gives the impression of making the first mark on fresh snow. A cube in the center projects a hologram to interact with passengers. The rear shelf features Stratasys crystals, reminiscent of snow sparkling in the sun, and the headrests are 3D printed by Erpro Group. The overall interior color scheme combines deep blacks with bright whites, inspired by the contrast between rock, minerals and snow.
While much of the A390_β’s exterior will sail through to production, I’m not expecting much of the concept’s interior to make it to the actual car. In the interest of cost, practicality, and homologation, it is expected to be spartan, taking only mild inspiration from the concept.

Specifications
The Alpine A390_β is equipped with a tri-motor setup, featuring one motor at the front and two motors at the rear. This configuration allows for an advanced non-permanent all-wheel drive (AWD) system, enabling the car to transition between different drive modes depending on the road conditions and performance needs.
The vehicle’s axle drive is controlled by Alpine’s in-house Active Torque Vectoring system. Developed in-house by Alpine engineers, this torque management system ensures that the A390_β can deliver precise, dynamic handling in all situations.
Price & Release Date

Alpine has not announced pricing for the production version of the A390_β, but the vehicle represents the second phase of the brand’s “Dream Garage” series, which marks Alpine’s transition to electric mobility. The production version of the A390_β is planned to be manufactured at Alpine’s Dieppe factory in France, with an official launch planned for 2025.