Update: ‘Design & Configuration’ section and ‘Ram 1500 Electric truck concept’ sub-section of ‘Ram Revolution’ updated.
It is no news that Ram is transitioning to EVs slower than its rivals, but it has an exciting product on the horizon – the Ram 1500 electric truck. Ram, “the only dedicated truck and van brand,” as CEO Mike Koval Jr. proudly markets it, plans to unveil and launch its first electric truck in 2024.
Analysts feel there is immense pressure on Ram to electrify vehicles as there is a growing audience base for electric SUVs and electric trucks. By 2025, there will be about ten electric pickup trucks available on the market. The most popular of these include the Tesla Cybertruck, the Ford F-150 Lightning, the Chevy Silverado EV, and the GMC Denali electric truck. The Tesla pickup is estimated to be sitting on about one million reservations, the Ford pickup at around 200,000 reservations, and the Chevy pickup with 170,000 reservations.
Design & Configuration
The Ram electric truck will feature a dual-cab configuration, which most automakers see as a safe, high-volume configuration for their first electric pickup trucks. The steeper windshield and lower roofline suggest that the Ram 1500 electric will have a more aerodynamic design than the ICE Ram 1500. At the front, it will have an illuminated brand logo and signature lights like a contour bottle. At the rear, we can see inverted L-shaped taillights and an illuminated brand inscription.
Using details from the official information, TopElectricSUV has rendered the 1500 EV. Our Ram electric truck looks just as aggressive as its ICE counterpart, but not without unconventional details for futurism. For example, it features the more prominent, illuminated RAM branding at the front. The running lights on the upper and lower edges of the headlamps are in a technical design that adds to the unique road presence.
Instead of a conventional upper grille, the 1500 EV has a dark covered panel. It doesn’t need as much cooling, and closing the area can improve aerodynamics. The 1500 BEV should spend more time in the wind tunnel than any other Ram product, as the brand has promised class-leading attributes.
Unlike most EVs, the zero-emission Ram truck isn’t going for elegance. It preserves the raw, rugged character customers expect from a 1500. The massive power bulge on the hood, indented roof, the all-black lower front bumper, the chunky wheel arches and rocker panels in a black finish, and off-road tires ensure that this model looks as tough and work-ready as any Ram truck.
On the bold styling
Carlos Tavares, the CEO of Stellantis, was asked by Motor Trend in an interview about the bold styling of the Ram 1500 electric truck. He responded by stating that the brand wishes to make the electric Ram appear different from the ICE-powered version that’s presently on sale. Some Ram loyalists will be unwilling to accept the distinctive design, but the brand prefers having an EV with its own visual identity.
Platform & Capability
The Ram 1500 electric is due in 2024, and so it may arrive as the first model based on the STLA Frame platform, which Stellantis plans to commercialize in the middle of the same year. Another recipient of the STLA Frame is the Jeep Recon.
In an interview with Detroit Free Press at the 2022 Detroit Auto Show (September 14-25, 2022), Koval Jr. said that the acceptance of electrification in pickups is increasing, but customers don’t want to sacrifice the key attributes like towing and hauling, and in the future, they wouldn’t want to compromise on the range and charging time aspects either. 300-350 miles is seemingly the minimum expectation, and Ram will “push past” what rivals have announced from 2024, the brand boss added.
The F-150 Lightning can deliver an EPA-est. range of up to 320 miles, while the Silverado EV rolling out in 2023 will travel over 400 miles on a full charge, as per GM’s estimation. The Ford model can haul 2,235 pounds, while the Chevy will offer up to 1,300 pounds of payload capacity. As for the towing capacity, the F-150 Lightning can tow up to 10,000 pounds, while the Silverado EV will be able to do up to 20,000 pounds! Like the F-150 Lightning, the Ram 1500 electric may come with a spare wheel below the bed.
Specific details about the features of the Ram 1500 EV aren’t out yet, but Stellantis has given hints. The electric pickup should get firmware-over-the-air (FOTA) upgrades for improved performance and efficiency throughout its lifecycle. Mamatha Chamarthi, the company’s SVP for Software Business & Product, has suggested that software-enabled performance upgrades will be available after the delivery.
For our Ram pickup owners, customers can increase the capability of their truck to handle greater loads.Mamatha Chamarthi, SVP – Software Business & Product, Stellantis (Stellantis Software Day 2021 on December 7, 2021)
The Ram 1500 EV will utilize batteries that are manufactured in North America. On March 23, 2021, Stellantis announced it will create a lithium-ion battery production plant in Windsor (Ontario), Canada, in partnership with LG Energy Solution. The annual production capacity of this facility will be 45-gigawatt hours. Production will start by Q1 2024 (January-March 2024). Stellantis and LG Energy Solution will invest CAD 5 billion (USD 3.8 billion) in this facility.
On May 24, 2022, Stellantis announced it will set up a lithium-ion battery production plant in the United States in a joint venture with Samsung SDI. Located in Kokomo, Indiana, this plant will have an annual production capacity of 23 GWh initially and a potential to scale up to 33 GWh at a later stage. Operations will start in 2025 if everything goes as planned. A joint investment of over USD 2.5 billion will go into this factory. Either of the two plants should supply the Ram electric truck.
The new facility (in Kokomo, Indiana) will supply battery modules for a range of vehicles produced at Stellantis’ North American assembly plants. Plant construction activities are scheduled to begin later this year with production operations planned to launch in the first quarter of 2025.Stellantis announcement on May 24, 2022
Ram 1500 Range Extender version in development
STLA Frame models, including the Ram 1500 electric, will optionally be available with a range extender system. The range-extender solution will help Stellantis pitch its more eco-friendly models to truck customers with range anxiety and requirements for customers who use the truck mostly in remote locations where charging poles are uncommon.
On March 1, 2022, outlining Stellantis’ long-term strategic plan, Tavares talked about the 1500 EV. He suggested that another 1500 alternative powertrain vehicle is in the pipeline. That could be a 1500 EV with a range extender solution.
And not only we have a pure BEV version but we have a few other things in our pockets that will surprise the market, but it’s still too soon to talk about it, so give a little bit more time.Carlos Tavares, CEO, Stellantis at the Stellantis Long-term strategic plan announcement on March 1, 2022
The range-extender EVs will offer a range at the same level as a pickup with a traditional powertrain and have no compromise on the key characteristics, be it payload or cargo volume. Patrice Lucas, Cross Line & Project Engineering, Stellantis, hinted the same at the Stellantis EV Day 2021 on July 8, 2021.
Electric trucks experience massive energy loss while towing heavy loads, reducing range significantly. With the EV charging infrastructure still developing, owners are at risk of getting stranded if they don’t plan their trips to remote locations well. Hence, it makes sense for Ram to offer the internal combustion engine as an option in the work-truck variants, while the primary drivetrain would still be electric.
A hybrid system would ensure that towing duties are supported by the ICE powertrain without range anxiety. Even if drivers run out of charge, they can rely on the gas engine to get to nearby charging stations.
Ram 1500 Electric truck charging & range
Ram hasn’t revealed the features or specifications of the 1500 EV. It had confirmed in 2021 that the EV would feature fast charging at up to 150 kW, dynamic range mapping, charge station locator, EV dynamic trip energy prediction, smartphone controls, smart charging/vehicle preconditioning, and drive modes.
While talking about the 1500 EV on March 1, 2022, Tavares suggested that the engineering team had upgraded the electrical system. He said that the 1500 EV would have a better charging time than its competitors.
Our Ram 1500 EV is coming to the hot pickup market in 2024. According to our internal performance index our Ram 1500 will outperform all competitors on the attributes customers care most about: range, towing, payload, charge time. Really thrilling! It’s built on top of our new STLA Frame architecture, designed specifically for electric vehicles. Make no doubt, we’ll bring the best electric truck to the full-size segment!Carlos Tavares, CEO, Stellantis (Stellantis long-term strategic plan on March 1, 2022)
During his conversation with Muscle Cars & Trucks in August 2022, Koval Jr. said that the Ram electric truck will be the best at range and charge time as well. Buyers waiting for the truck would hope that it delivers a range of well over 400 miles and supports DC fast-charging at up to 350 kW like the Silverado EV.
- Power & Torque
- Fuel Economy
- On-board power
- Unique style/proportion
- All the driving characteristics of BEVs with real-world range and flexibility
Ram 1500 EV Price
Ford set the benchmark for pricing high-volume electric full-size pickups in 2021, which General Motors bettered in 2022. However, the Blue Oval lost it to the Golden Bowtie after the price of its F-150 Lightning shot up from USD 39,974 to USD 46,974 with the MY2023 update. The Chevrolet Silverado EV (Work Truck), priced from USD 39,900, will be cheapest electric truck in this category.
We feel that Ram would price the 1500 electric from around USD 40,000 for competitiveness. Ford and Chevrolet, in the meantime, should find ways to make their offerings affordable as battery costs fall and production volume improves. The competition will also include the GMC Sierra Denali electric pickup truck and a Toyota electric pickup truck.
It is our responsibility to serve our loyal following of Ram owners who believe in our products and who are proud to wear our badge today, but also bring in a greater number of new customers to our brand by continuing to be bold and challenging tradition.Mike Koval Jr., CEO, Ram (Stellantis EV Day 2021)
The Ram 1500 Electric would be about two years late entering the electric pickup segment compared to chief rivals F-150 Lightning and the Cybertruck. At the Stellantis EV Day 2021, UBS analyst Patrick Hummel asked Tavares if the company’s best-selling pickup could lose substantial market share due to the delay. In response, Tavares defended the plan saying it was right on the timing.
We are just going to accelerate, and every time we decide a new investment on all of those four BEV focus platforms, we make the decision based on our ability to beat the competition at the moment where we hit the ground with the new products. So, of course, we predict or try to predict, what is going to be the pace of progress of our competitors, and of course, we decide our own investments and our own specs based on where we see our competitors going in a very clear competitive mindset which is to beat them when we hit the ground with the new products on those new platforms. So that’s how we think about things, and we feel that we are exactly on the right timing with the right power, and by the way, thanks to the scale of Stellantis, we are now doing this race with the other carmakers, and we are just fine about it.Carlos Tavares, CEO, Stellantis
In a virtual fireside chat at the Morgan Stanley 8th Annual Auto 2.0 Conference on January 5, 2022, Tavares yet again defended the brand’s electrification timeline. Ram will be late to the party as far as electric vehicles go, but it’s not all bad news for the company. It has a leg up because it can upgrade its EVs based on what competitors do.
While we are breaking records every year on the Ram brand, we are preparing the EV pickup trucks, as you said, for 2024, and we are doing it by adjusting the specs and adjusting the performances in function of what we see coming up from our competitors. And yes, it’s a fact that we are coming slightly after them, but it’s also a fact that we have the opportunity to adjust the competitiveness and the appeal of our own trucks to what they are doing.Carlos Tavares, CEO, Stellantis (Morgan Stanley 8th Annual Auto 2.0 Conference on January 5, 2022)
Tavares concluded with a hint that he had received a preview of Ram’s first electric pickup. “What I have seen so far is extremely exciting,” he said.
Ram 1500 EV reservations
During the Q&A session Stellantis held after presenting its long-term strategic plan on March 1, 2022, an analyst asked whether Ram could take 1500 EV orders 12-18 months before starting delivery as Ford and GM are doing with their electric trucks. Tavares replied that the 1500 EV will be available to order before its launch, probably significantly before the start of production, but would decide when it is appropriate to open order books.
Tavares revealed that Stellantis includes the Tesla Cybertruck in the list of Ram 1500 EV rivals when it says that the latter “will outperform all competitors.” The 1500 EV has to be highly competitive because it won’t be the first electric model in its segment, the CEO admitted.
Ram to continue using the internal combustion engine
The launch of the Ram 1500 EV won’t mean the end for gas- and diesel-powered Ram 1500 models. In an interview with YouTube channel Pickup Truck Plus SUV Talk at the New York International Auto Show in April 2022, Koval Jr. indicated that Ram doesn’t want to force EVs onto customers. In addition to suggesting the continued use of internal combustion engines, he suggested a 1500 EV range extender model:
As we’re on full speed towards heavy electrification, we’re going to have additional propulsion system solutions for our customers who are more concerned about range, for example.Mike Koval Jr., CEO, Ram (Interview with YouTube channel Pickup Truck Plus SUV Talk’s Tim Esterdahl at NYIAS 2022 in April 2022)
Earlier in 2022, Ram launched a new marketing campaign that involves customers and enthusiasts in creating future Ram models, including EVs – Ram Revolution. The company has launched a dedicated Ram Revolution page on its U.S. website (ramtrucks.com/revolution), where interested people can sign up and participate.
Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.Mike Koval Jr., Ram brand CEO – Stellantis
Ram conducts ‘Ram Real Talk’ events where they can voice their opinions that help shape the future of the Ram lineup. Koval Jr. revealed to Automotive News at the 2022 New York International Auto Show that a lot of feedback Ram receives from Ram Real Talk influences the design of the Ram 1500 electric truck concept.
Ram 1500 Electric truck concept
Before the production-spec 1500 EV appears in 2024, Ram will showcase it in a concept form to start building consumer interest early on. Called Ram Revolution BEV Concept, the concept preceding the 1500 EV was to debut at a Ram Revolution event in November 2022. However, the revised plan is to introduce it at CES 2023 on January 5, 2023. Ram has released several teasers of the concept, meaning many prospective customers already know a Ram electric truck is coming.
While the Electric Ram Promaster van is arriving in 2023 as the company’s first EV, the real game-changer will be the 2024 electric truck. Ram hasn’t shared how many EVs it plans to launch by 2030 but has promised one launch in every segment in which it operates.
The Ram 1500 electric truck will be a bit late to the half-ton electric truck segment, but Stellantis and Ram officials are indicating that the wait will be worth it, as their product will deliver the best in aspects that matter to customers the most. We find it hard to imagine that Ram will be able to beat Tesla and GM, who have been developing EVs for years and are already in the lead. However, we would love to be proven wrong!
Ram 1500 Electric FAQs
What is the Ram 1500 Electric release date?
The Ram 1500 Electric will debut in 2024 and likely start reaching dealers later in the same year.
What will be the Ram 1500 Electric price?
The base Ram 1500 Electric could cost around USD 40,000.
Which models will be Ram 1500 Electric rivals?
The Ram 1500 Electric will compete with the Ford F-150 Lightning and Chevrolet Silverado EV.
Featured image: TopElectricSUV’s rendition of the Ram 1500 EV.