Peugeot 3008 electric SUV heading to the U.S., hints Tavares

The next-gen Peugeot 3008 range is said to include a first-ever Peugeot e-3008 all-electric SUV. The latter could be launched in the USA, Carlos Tavares, CEO, Stellantis, has hinted.

The first-ever Peugeot e-2008 (codename: Peugeot e-P64), derived from the next-gen Peugeot 3008 (codename: Peugeot P64), is expected to ride on the company’s new EV-specific eVMP platform. During the conference call of the FY2021 results for FCA and Groupe PSA, Tavares talked about the potential of launching eVMP platform models in the U.S. market, which we have been expecting for a while now. He said:

The eVMP platform is going to give us a very strong improvement in terms of range, in terms of, I am sure, satisfaction for the customers, given the range that will be offered because the packaging of the battery pack is absolutely efficient in the way it is sought out in the platform layout. Are those assets usable in U.S. with the caveat that they need to be federalized in some of their dimensions? The answer is yes. Will we do it? We’ll see.

Carlos Tavares, CEO, Stellantis

While concrete details about Peugeot’s U.S. entry remain dry, information about next-gen Peugeot EVs continues emerging as Groupe PSA accelerates its EV transformation.

Announcing the eVMP platform in July last year, Groupe PSA had said that it would be put into commercial use in 2023 and that the first model based on it will be a C-SUV. The Peugeot 3008 is the French conglomerate’s leading C-SUV across brands and is a strong contender for adopting new technologies. eVMP is a further developed EMP2 (Efficient Modular Platform 2), but it is meant only for electrified vehicles.

Peugeot e-3008 eVMP platform Groupe PSA
The Peugeot e-3008 (Peugeot e-P64) will sit on the eVMP platform. Image: PSA

Following the announcement of eVMP platform, in the same month, theautomobilist.fr said in a report that Nidec PSA emotors will manufacture the electric motors of the eVMP EVs in Tremery, France. Nidec PSA emotors is a JV company of Groupe PSA and Nidec established in 2018. The report went on to state that Groupe PSA will procure the battery packs from CATL initially and then change the source to a new JV company called Automotive Cells Company or just ACC in short, established with Total’s Saft.

In September last year, Groupe PSA/Opel and Total/Saft signed an agreement to create the reported JV company ACC. Their joint announcement said that the JV company will manufacture high-performance battery packs for EVs from 2023. Speaking to largus.fr in November 2020, Yann Vincent, Managing Director, ACC, confirmed that Groupe PSA plans to use ACC-made battery packs in the eVMP platform-based EVs.

Peugeot e-3008 eVMP platform
Groupe PSA will utilize the eVMP platform for hybrid models, most likely plug-in hybrid vehicles. Image: PSA.

ACC plans to commence manufacturing of battery packs at two “gigafactories”, one located in Douvrin (France) and the other located in Kaiserslautern (Germany). Naturally, the Douvrin-made battery packs would be used for the Peugeot e-3008. But according to L’Argus, production in Douvrin won’t begin until late 2023 or early 2024 and the production capacity will be limited initially. It has reported that Groupe PSA has signed a supply contract with BYD as a plan B. BYD will supply battery packs for the locally manufactured Peugeot e-3008 for domestic sales in China anyway.

Groupe PSA has confirmed that the eVMP platform-based BEVs will come with 60-100 kWh (gross) battery pack options and FWD and AWD drivetrain layout options. The AWD configuration(s) will offer a maximum power of up to 250 kW or 335 hp. The WLTP range of the eVMP platform-based BEVs will be between 400-650 km or 249-404 miles. Vincent has told L’Argus that the battery packs of these BEVs will have a classic NMC (Nickel-Manganese-Cobalt) chemistry but with a lower level of Cobalt.

Peugeot U.S. launch

On February 26, 2019, Groupe PSA announced that it will launch the Peugeot brand in the United States under the second phase of its strategic plan Push to Pass for the period 2019-2021. Despite the COVID-19 pandemic’s effect on the company’s business and the American auto market, the plan is not cancelled. Larry Dominique, Chairman and CEO, PSA North America, said in August last year that the company plans to introduce Peugeot in North America, by 2023, thedetroitbureau.com reported. Should that be the final timeline, the next-gen Peugeot 3008 or the Peugeot e-3008 could be the first model for the U.S. market.

When will the Peugeot brand launch in the USA?

Groupe PSA will introduce Peugeot in the United States in 2023.

Which will be the first Peugeot model in the U.S. market?

The next-gen Peugeot 3008 or the Peugeot e-3008 could be the first car identified for America.