Nissan electric sedan (Maxima EV?) cryptically teased during strategy announcement

Nissan may have teased its new electric sedan during its Ambition 2030 presentation on November 29, 2021. The video highlighted Nissan’s EV strategy and saw the debut of three concepts: the Hangout, Surfout, and Chillout, which are also expected to materialize into production vehicles by the end of this decade.

At the 22:00 mark of the corporate presentation, Nissan’s COO Ashwani Gupta explained the new company design language drawing inspiration from the Japanese word ‘shun,’ meaning to run fast and effortlessly, and ‘sho,’ meaning to soar with grace and power. The part of the video was edited out subsequently, which showed the teaser (set as the display image of the story) while first airing.

Nissan’s EV strategy

Nissan said it will invest $17.6 billion over the next five years and aim for a 50 percent electrification mix by 2030 (Nissan and Infiniti combined, global sales). It plans to launch 23 new electrified models, including 15 new EVs, and is also working on its proprietary all-solid-state batteries (ASSB), which should see mass production by 2028.

New Nissan Sedan EV

Nissan solid state battery
As Nissan progresses towards its ASSB, the CMF-EV platform could evolve into a platform built on the batteries, which would give Nissan the flexibility of making new body styles without heavy investments. Image: Nissan

It is reported that the Nissan Maxima with an internal combustion engine will not continue after the present eighth-generation model reaches the end of its life. said in August 2020 that an EV would replace the Maxima in the second half of 2022. Sales of the Maxima in North America have already slowed to their lowest in over 15 years. Nissan barely managed 1,300 units/month in 2021, which is also attributed to buyers preferring crossovers/SUVs against large sedans, besides the semiconductor chip shortages.


It will be the right time if the ninth-generation Maxima becomes a pure-EV when it is launched in 2023. The Nissan IMS concept (shown at the 2019 Detroit Motor Show) was thought to be a precursor to the new Maxima EV’s design. However, during the recent presentation, Nissan briefly showed the silhouette of the sedan with similar proportions to the IMS concept but with some design changes.

The headlight design mainly sees a sharp arrow replacing the ‘shallower’ arrow on the IMS concept. From the B-pillar, the concept takes a hatchback-style roof, akin to the Tesla Model S, and this could be indicative of a hatchback opening to maximize boot volume despite the battery cells.

Platform & Battery

Since the Nissan EV sedan is planned before 2025, it would invariably use the CMF-EV platform made by the alliance and seen supporting the Ariya and the Megane E-Tech. The battery technology would be lithium-ion, as the solid-state batteries aren’t due until 2028. It wouldn’t be too much of a stretch to expect the sedan with an 87 kWh battery, as seen on the Ariya, to challenge the VW Aero B sedan and the Hyundai Ioniq 6. However, when this electric sedan goes through its next iteration and model change, Nissan would undoubtedly be ready with its ASSB technology and maybe even an integrated platform built on the solid-state batteries.

We expect to hear more about Nissan’s electric sedan in 2022.

Featured Image – Youtube/Nissan