A new Nissan electric sedan was teased during the company’s ‘Ambition 2030’ presentation on November 29, 2021. The video highlighted Nissan’s EV strategy and witnessed the debut of three concepts: the Hangout, Surfout, and Chillout, which are also expected to materialize into production vehicles by the end of this decade.
At the 22:00 mark of the corporate presentation, Nissan’s COO Ashwani Gupta explained the new company design language drawing inspiration from the Japanese word ‘shun,’ meaning to run fast and effortlessly, and ‘sho,’ meaning to soar with grace and power. The part of the video was edited out subsequently, which showed the teaser (set as the display image of the story) while first airing.
Less than three months later, the COO flew to the U.S. and made significant announcements, which included the first look at the car, during a press conference in Canton, Mississippi, on February 17, 2022.
We embark on a new journey in the United States, starting with our plan to bring two all-new, all-electric models to our Canton Mississippi facility in 2025. These models, one Nissan and one Infiniti, represent a USD 500 million investment to transform and modernize the facility with the latest EV manufacturing technology and automation.Ashwani Gupta, Chief Operating Officer, Nissan Motor Corporation during the Canton webcast
Nissan’s EV strategy
Nissan has said it will invest USD 17.6 billion over the next five years and aim for a 50 percent electrification mix by 2030 (Nissan and Infiniti combined, global sales). It plans to launch 23 new electrified models, including 15 new EVs globally, and is also working on its proprietary all-solid-state batteries (ASSB), which should see mass production by 2028. Total carbon neutrality is expected by 2050.
Nissan North Americas’ Chairperson Jeremie Papin mentioned at the corporate presentation how Nissan is able to deliver on its EV promises.
Early indications show that the Canton team is delivering great quality and satisfaction for our customers. Because of your ability to deliver great vehicles like Frontier, Titan, Altima, we can make today’s investment to transform Canton to build BEVs. Nissan has long been a pioneer in mass-market EVs with the all-electric Leaf. Now more than a decade since its launch, we have reached more than 500,000 global Leaf sales and more than 5 billion miles driven in Nissan electric vehicles worldwide.Jeremie Papin, Chairperson, Nissan Americas, during the Nissan webcast on February 17, 2022
In the United States
The brand has invested USD 13.5 billion for its manufacturing operations in the United States. The new EV investment of USD 500 million will preserve and upskill 2,000 jobs in Canton, with EV production commencing in 2025. By the end of this decade, Nissan expects 40% of its U.S. vehicle sales to be all-electric.
Will it replace the Altima or Maxima?
While Nissan has used the term “all-new, all electric,” it may not run the new sedan alongside the existing lineup of four models – Versa, Sentra, Altima and Maxima. It is reported that the Nissan Maxima with an internal combustion engine will not continue after the present eighth-generation model reaches the end of its life. AutoNews.com said in August 2020 that an EV would replace the Maxima. Sales of the Maxima in North America have already slowed to their lowest in over 15 years. Nissan barely managed 1,300 units/month in 2021, which is also attributed to buyers preferring crossovers/SUVs against large sedans, besides the semiconductor chip shortages.
From the B-pillar, the concept takes the shape of a fastback, akin to the Tesla Model S, and this could be indicative of a hatchback opening to maximize boot volume despite the battery cells.
One new model will combine the latest technology with the unique proportions to deliver a thrilling new take on the EVs at Nissan, while the new Infiniti presents a sleek, electrified interpretation of the brand’s human-centred approach to modern Japanese luxury.Ashwani Gupta, Chief Operating Officer, Nissan Motor Corporation during the Nissan webcast
Platform & Battery
Since the Nissan EV sedan is planned for the first half of the decade, it would use the CMF-EV platform made by the alliance and seen supporting the Ariya and the Megane E-Tech. The battery technology would be lithium-ion, as the solid-state batteries aren’t due until 2028. It wouldn’t be much of a stretch to expect the sedan with an 87 kWh battery, as seen on the Ariya, to challenge the VW Aero B sedan and the Hyundai Ioniq 6.
Price & Release Date
Nissan has confirmed that it will introduce its electric sedan in 2025. While further details are awaited, it could be priced starting between USD 35,000-45,000, taking on the Hyundai Ioniq 6 and the VW Aero B.
Featured Image – Youtube/Nissan