Maxus MIFA 9 electric MPV confirmed for UK & Norway [Update]

At the Auto Shanghai 2021, SAIC unveiled the Maxus MIFA, an SUV-styled pure electric MPV concept. On 3 August 2021, the company had confirmed that it plans to put it into production and launch it overseas. The production version debuted as the Maxus MIFA 9 at the 2021 Guangzhou Auto Show in November 2021.

SAIC says that China’s new three-child policy has led to multi-person luxury travel and that its Maxus MIFA concept has received widespread attention. The company plans to launch the Maxus MIFA 9 in China and export markets this year.

Video Source: YouTube/China Auto Show

Design

Maxus MIFA 9 front
The Maxus MIFA 9 is the world’s first full-size luxury smart pure electric MPV, claims SAIC. Image Source: SAIC

The Maxus MIFA 9 features a striking design that makes it very appealing though it’s a family van. Key to that attractive design is the prominent front-end that makes it seem grand and powerful. The large, high-set bonnet that doesn’t slope down fast like most MPVs, the thin headlamps, and prominent bumper make the electric MPV look grand and tough. The front fascia may remind you of the Land Rover Discovery slightly.

The chunky aero wheels and the low ground clearance enhance the style on the sides. At the rear, the full-width taillights flow out all the way to the vehicle’s shoulders, but that key design element is probably a bit much for the taste of customers outside China.

Maxus MIFA 9 rear three quarters
The production Maxus MIFA 9 has barely changed from the concept version. Image Source: SAIC

The production model looks just as large and boxy as the concept. It has huge windows, which should keep the cabin lit with plenty of natural light and provide good exterior visibility, making the journey more interesting for the occupants. The tailgate looks more upright, and that shows how the designers have tried to maximize the interior volume within the set dimensions.

Interior

The interior of the Maxus MIFA 9 is highly digital and minimalist and quite luxurious for an MPV. This model is certainly not a low-cost people mover designed for fleets, at least not from the looks of it.

Maxus MIFA 9 interior dashboard
The Maxus MIFA 9 features a nearly full-width gloss black panel integrating the instrument cluster, the central display, and the passenger display. Image Source: SAIC

A gloss black panel with chrome surround spans nearly the entire width of a sleek dashboard, and it houses three large screens, plus what looks like a small screen for an animated virtual assistant. Qualcomm 8155 and MediaTek 8666 chips power the electric MPV’s on-board electronics.

The climate control system is a touch-operated digital panel integrated into the dashboard. The capacitive switches for the climate control system probably offer haptic feedback when touched. A two-spoke steering wheel clearly communicates the luxury-class positioning of the MPV, if the other elements or the rich colour-coding and materials of the cabin didn’t already.

The Maxus MIFA 9 offers seats for six or seven occupants depending on the configuration. In the six-seat version, all the occupants get electrically adjustable individual seats. Second-row passengers sit on reclining individual seats with adjustable leg rests and a digital control panel on the outer-end armrests. Ventilation, heating, massage, and several other functions are available. The second-row and third-row seats can automatically slide as further as possible to free up luggage space with the touch of a switch.

It is reported that the MIFA 9 features OMS intelligent detection and other functions. When the passenger is about to start a meeting on the go, the MPV’s ‘Spider Zhilian’ system would intelligently turn on the meeting screen as per the schedule and create an ambience with proper sound and temperature that allows the passenger to focus.

Maxus MIFA 9 MPV variant

At the 2022 Haikou New Energy Auto Show, SAIC unveiled a version of the Maxus MIFA 9 that translates to ‘Welfare’ in English. Designed to offer comfortable and eco-friendly mobility to all, the version features an interior with modifications in the second row. Here, occupants can rotate their seats and lift themselves outside the MPV electrically, using a remote control. An intelligent memory function stores their seat preferences. According to a report from xcar.com.cn, the third row accommodates three passengers, which means that the variant is a 7-seat MPV.

Maxus Mifa 9 Welfare MPV seat
The Maxus MIFA 9 is available in a new variant that offers modified seats. Image: Weibo/maxusdatong2011

The staff present at the 2022 Haikou New Energy Auto Show told Autohome that the Maxus MIFA 9 MPV variant costs CNY 329,900.

Specifications

The Maxus MIFA 9 measures 5,270 mm in length, 2,000 mm in width, and 1,840 mm in height, and it has a 3,200 mm-long wheelbase. It sits on a new modular platform called Maxus Intelligent Flexible Architecture; hence the name ‘MIFA (9).’

A 90 kWh lithium-ion battery pack delivering a CLTC range of 520 km (323 miles) is standard in the MPV. The battery pack isn’t a triple-digit capacity as you would expect in a full-size MPV, but it delivers a good range because of its sedate performance. The energy consumption rating is 17.9 kWh/100 km (62 miles). The WLTP range and energy consumption ratings might not be as good as these NEDC figures, but they should paint a more realistic picture of the van’s true economy.

A single motor powering the wheels, more specifically the front wheels, generates 180 kW (245 PS/241 bhp) of power and 350 Nm of torque. In 2023, SAIC plans to increase the CLTC range to more than 650 km (404 miles). An 11 kW on-board charger is standard, but the charging times aren’t available yet.

Production & Release Date

SAIC started production of the Maxus MIFA at the Lighthouse Factory in Nanjing, China, in late-2021.

Maxus MIFA 9 MPV production commencement
SAIC builds the Maxus MIFA 9 in Nanjing, China, and plans to export it to Europe in 2022. Image Source: SAIC/d1ev.com

In China, the prices of the MIFA 9 start at CNY 269,990 (EUR 37,029) and go up to CNY 379,900 (EUR 52,103). SAIC says that deliveries of the MIFA 9 in China will start in May 2022.

In the EU markets, the UK, and Norway, SAIC will launch the Maxus MIFA 9 in the third quarter (July-September). According to a report from fleetworld, three trim levels will be available. The Peugeot e-Traveller and the VW ID. Buzz will likely be the MIFA 9’s competitors in these markets.

SAIC currently exports the Maxus Euniq 7 electric MPV to Norway and has confirmed the Maxus Euniq 6 SUV to build up its presence in the market. Maxus is improving its reach in Europe with each passing month. In July 2021, over 5,000 vehicles including SAIC Maxus EV30 (called e Deliver 3 for the overseas version), EV90 (called e Deliver 9 for the overseas version), and V90 (called Deliver 9 for the overseas version) were exported to Europe from the Chinese factories. The destinations included Norway, Britain, and Ireland.

Maxus MIFA 9 FAQs

What is the Maxus MIFA 9 release date?

SAIC will launch the Maxus MIFA 9 in Europe in Q3 2022, following the Chinese market launch.

What are the Maxus MIFA 9 competitors?

Models like the VW ID. Buzz and the Peugeot e-Traveller would be the challengers.

What is the Maxus MIFA 9 price?

Pricing in Europe and UK are to be announced, but in China, the range starts at CNY 269,990 (EUR 37,029).

Featured Image Source: SAIC