Update: ‘Production & Release Date’ section updated with Chinese launch information.
At the Auto Shanghai 2021, SAIC unveiled the Maxus MIFA, an SUV-styled pure electric MPV concept. On August 3, 2021, the company confirmed that it plans to put it into production and launch it overseas. The production version debuted as the Maxus MIFA 9 at the 2021 Guangzhou Auto Show in November 2021.
SAIC says that China’s new three-child policy has led to multi-person luxury travel and that its Maxus MIFA concept has received widespread attention. The company has confirmed that it plans to launch the Maxus MIFA 9 electric minivan in the UK. In this article, we look at everything we know about the product.
Video Source: YouTube/China Auto Show
The Maxus MIFA 9 features a striking design that makes it very appealing though it’s a family van. Key to that attractive design is the prominent front end that makes it seem grand and powerful. The large, high-set bonnet that doesn’t slope down fast like most MPVs, the thin headlamps, and the prominent bumper make the electric MPV look grand and tough.
The chunky aero wheels and the low ground clearance enhance the style on the sides. At the rear, the full-width taillights flow out to the vehicle’s shoulders, but that key design element is probably a bit much for the taste of customers outside China.
The production model looks just as large and boxy as the concept. It has huge windows, which should keep the cabin lit with plenty of natural light and provide good exterior visibility, making the journey more interesting for the occupants. The tailgate looks more upright, showing how the designers have tried to maximize the interior volume within the set dimensions.
The interior of the Maxus MIFA 9 is highly digital and minimalist and quite luxurious for an MPV. This model is certainly not a low-cost people mover designed for fleets, at least not from its looks.
A gloss black panel with chrome surround spans nearly the entire width of a sleek dashboard, and it houses three large screens, plus what looks like a small screen for an animated virtual assistant. Qualcomm 8155 and MediaTek 8666 chips power the electric MPV’s onboard electronics.
The climate control system is a touch-operated digital panel integrated into the dashboard. The capacitive switches for the climate control system probably offer haptic feedback when touched. A two-spoke steering wheel communicates the luxury-class positioning of the MPV if the other elements or the rich colour-coding and materials of the cabin didn’t already.
The Maxus MIFA 9 offers seats for six or seven occupants depending on the configuration. The live images in this story are of the 7-seat version, snapped at the 2022 Commercial Vehicles show (2022 CV Show) in Birmingham, UK. In the six-seat version, all the occupants get electrically adjustable individual seats. Second-row passengers sit on reclining individual seats with adjustable leg rests and a digital control panel on the outer-end armrests. Ventilation, heating, massage, and several other functions are available. The second-row and third-row seats can slide completely forward to free up luggage space with the touch of a switch.
It is reported that the MIFA 9 features OMS intelligent detection and other functions. When the passenger is about to start a meeting on the go, the MPV’s ‘Spider Zhilian’ system would intelligently turn on the meeting screen as per the schedule and create an ambience with good sound and temperature that allows the passenger to focus.
Maxus MIFA 9 MPV variant
At the 2022 Haikou New Energy Auto Show, SAIC unveiled a version of the Maxus MIFA 9 that translates to ‘Welfare’ in English. Designed to offer comfortable and eco-friendly mobility to all, the version features an interior with modifications in the second row. Using a remote control, occupants can rotate their seats and lift themselves outside the MPV electrically. An intelligent memory function stores their seat preferences. According to a report from xcar.com.cn, the third row accommodates three passengers, meaning the variant is a 7-seat MPV.
The staff present at the 2022 Haikou New Energy Auto Show told Autohome that this Maxus MIFA 9 MPV variant costs CNY 329,900 (GBP 39,300/USD 49,321).
The Maxus MIFA 9 measures 5,270 mm in length, 2,000 mm in width, and 1,840 mm in height, and it has a 3,200 mm-long wheelbase. It sits on a new modular platform called Maxus Intelligent Flexible Architecture, hence the name ‘MIFA (9).’
A CATL-made 93 kWh lithium-ion battery pack delivering a range (NEDC) of 520 km (323 miles) is standard in the MPV. The battery pack isn’t a triple-digit capacity as you would expect in a full-size MPV, but it delivers a good range because of its sedate performance. The energy consumption rating is 17.9 kWh/100 km (62 miles). The WLTP range and energy consumption ratings might not be as good as these NEDC figures, but they should paint a more realistic picture.
A single motor powering the wheels, specifically the front wheels, generates 180 kW (245 PS/241 bhp) of power and 350 Nm of torque. In 2023, SAIC plans to increase the CLTC range to more than 650 km (404 miles). An 11 kW onboard charger is standard in China, which could be the case in the UK.
|Battery Pack Capacity||93 kWh|
|Motor Power||180 kW|
|Motor Torque||350 Nm|
|Range (NEDC)||520 km (323 miles)|
Production & Release Date
SAIC has started production of the Maxus MIFA at the Lighthouse Factory in Nanjing, China. In its home market, the vehicle will become available on June 21, 2022, as per an Autohome report dated June 7, 2022. It could get a Chinese name at the time of its domestic launch.
In the UK, SAIC will launch the Maxus MIFA 9 in August 2022 and put it on sale in Q1 2023 (January-March 2023). According to a report from fleetworld, three trim levels will be available. The Peugeot e-Traveller and the VW ID. Buzz will likely be the MIFA 9’s competitors in the UK.
SAIC currently exports the Maxus Euniq 7 electric MPV and the Maxus Euniq 6 SUV, and is building its presence with electric passenger models in the global market. Maxus is improving its reach in Europe with each passing year. For instance, in July 2021, over 5,000 vehicles, including SAIC Maxus EV30 (called e Deliver 3 for the overseas version), EV90 (called e Deliver 9 for the overseas version), and V90 (called Deliver 9 for the overseas version), were exported to Europe from the Chinese factories. The destinations included Norway, Britain, and Ireland.
Maxus MIFA 9 Price
In China, the prices of the MIFA 9 start at CNY 269,900 (GBP 32,152 or USD 40,350). While TopElectricSUV couldn’t verify the information, Autohome, in its report filed on May 2, 2022, says that the SAIC Maxus MIFA 9’s price in the UK will be GBP 49,900 (USD 62,934). Prices were announced by SAIC Maxus during the Guangzhou Auto Show 2021, it adds.
Maxus MIFA 9 FAQs
What is the Maxus MIFA 9 release date?
The Maxus MIFA 9 will be launched in the UK in August 2022.
What are the Maxus MIFA 9 competitors?
Models like the VW ID. Buzz and the Peugeot e-Traveller would be the challengers.
What is the Maxus MIFA 9 price?
In China, the range starts at CNY 269,900. In the UK, prices will begin at GBP 49,900, as per Autohome.
Featured Image Source: SAIC