If Americans didn’t know the Lordstown Endurance, they do now. President Donald Trump promoted it at The White House on the eve of the Cleveland presidential debate and put it in the spotlight. Lordstown Motors CEO Steve Burns and Ohio State Senator Rob Portman also were present at the event. Mr. Burns said that Lordstown Motors will manufacture 100,000 units of the Endurance annually.
Earlier this month, the company revealed the Lordstown Endurance interior in more detail along with the announcement that it has received 40,000 pre-orders for the new electric pickup truck which would be built at a factory formerly owned by General Motors.
At the first look, the Lordstown Endurance pickup truck’s interior appears more interesting than the Tesla Cybertruck’s. It isn’t as sophisticated as that of the Rivian R1T, though. On the other hand, it does have more traditional appeal to it with elements that are typical of pickup trucks. That should make the switch for old-school pickup truck enthusiasts feel welcoming.
The Lordstown Endurance looks into the future with a sleek dashboard and a considerable amount of digitalisation. The new electric pickup truck has three wide colour displays clubbed into a single seamless panel that sits upright and easily covers half of the dashboard’s width. The left display is the instrument cluster, the central display shows the powertrain statistics, and the right display is for the infotainment system. The colour and texture of the materials used on the dashboard give the pickup truck a classy styling.
Lordstown Motors has used a conventional four-spoke round steering wheel, a physical climate control panel and a classically high-mounted floor console in the Endurance. These elements not only create a good balance between old and new but also would make the model equally appealing for the purists. There’s a rotary gear selector, an electric parking brake switch, a traction control button and a start-stop button on the floor console.
Lordstown Motors plans to launch the Lordstown Endurance in late-summer of 2021. So far, it has disclosed only claimed specifications of the new electric pickup truck. The base configuration has electric AWD with four in-wheel hub electric motors (licensed from Elaphe Propulsion Technologies) generating approximately 600 horsepower. It will offer a towing capacity of 7,500 lbs. and a range of over 250 miles.
Lordstown Motors in the process of finalising the prototype of the Endurance’s battery pack but it has chosen the integrator. Fully charging the battery will take 10.5 hours using an AC charger or 1.5 hours using a Level 3 DC charger. The top speed will be 128 km/h and the gradeability will be 30% (at GVW).
What is the Lordstown Endurance release date?
Late-summer of 2021
What will be the Lordstown Endurance rivals?
Ford F-150 electric, Tesla Cybertruck and Rivian R1T
What will be the Lordstown Endurance price?
The prices of the Lordstown Endurance will start at $52,500 before state and/or federal incentives.