Founded in 2018 in Lordstown, Ohio, the appropriately named Lordstown Motors is a relatively-new American start-up. In a world of well-established and battle-hardened mega corporations, this company and its very first creation – the Lordstown Endurance electric truck – are here to claim a piece from a pie that’s forever becoming truncated.
Built as a full-size pickup primarily to serve fleet buyers, the Lordstown Endurance competes with the likes of the Ford F-150 Lightning and Chevrolet Silverado EV in the U.S. Customer deliveries have just commenced but in extremely limited volumes. We talk all that and more in this story, covering the new electric pickup in depth:
Production of the Lordstown Enduanrace started at the Foxconn EV Ohio plant in September 2022, and as of January 3, 2023, the output stood at just 31 units. Only six of them have gone to customers. Approximately 15 units are for other purposes like demo drives, marketing, and service training. The remaining volume will go to customers after updates, final inspection, and establishment of service arrangements.
Availability of the Lordstown Endurance will likely continue to be low in Q1 2023. Lordstown Motors expects production to continue remaining slow through the quarter, with supply constraints, especially those related to the availability of hub motor components, affecting the volume and timing.
The Lordstown Endurance is only available in a Crew Cab configuration with four proper doors. The steel and aluminum construction of this electric pickup is as straightforward as its standard ‘Electric White’ paint, with the only respite being the black trim that bands around the top & lower portions of the vehicle. The buff front end sports an understandably grille-less portion that juts out ever so slightly while being surrounded by sections reserved for a few intakes.
There are ultra-slim LED headlamps tucked neatly under the clamshell-like hood, with LED DRLs placed right above the chin and also working as the turn indicators. Meanwhile, the wrap-around effect of the front bumper seems to feature two heavy-duty towing points and even a bash plate underneath. Note that the charging port that’s located right behind the hexagonal panel, which also doubles up as the mounting point for the company’s logo.
There aren’t many talking points when it comes to the sides of the Endurance – it’s all a pretty simple affair. The bottom of the front doors features the ‘Endurance’ lettering in chrome and stands out as it’s placed on the aforementioned black piece of trim. The squared wheel arches house 20-inch alloy wheels wrapped with Goodyear Wrangler all-season tires and look decent, if not too stylish – what’s more interesting and unique here are the in-wheel hub motors that can be seen right behind.
The rear of the Endurance looks almost like every other pickup truck in the segment. It does come with useful touches such as side steps that are integrated right into the chunky bumper, plus a center step to gain access to the 66.8-inch main bed. The bumper also comes with a handy built-in trail/tow hook as standard. The most notable styling features here come in the form of an ‘Endurance’ branding on the tailgate and segmented LED taillights that wrap around the body. On a side note, looking closely at some of the pictures will reveal the lack of consistency in panel gaps and an overall lackluster fit & finish.
|Turning Diameter||47.0 ft.|
|Curb Weight||6,450 lbs.|
|Bed Volume||59.3 cu. ft.|
|Frunk (Front Trunk) Volume||9.6 cu. ft.|
|Payload Capacity||1,050 lbs.|
|Towing Capacity||8,000 lbs.|
Lordstown Motors designed the Endurance keeping fleet buyers in mind, so it seems to have prioritized everyday practicality and usefulness over any distinctive styling traits for the interior. Much of the cabin has hard but rugged plastic, which should fare well against daily abuse over the course of the truck’s life. Whilst mostly covered in shades of grey, there are hints of glossy black and lighter beige trim on certain sections of the dashboard, doors & center armrest.
In fact, the dashboard closely resembles the front-end design of the Endurance, which is a pretty neat detail. On the other hand, the quality of the materials and their respective fit & finish don’t look impressive or well-finished, even for a commercial EV such as this. Similarly, while the digital instrument cluster is seemingly easy to read and is minimalistic in its layout, the slim display itself probably isn’t the bleeding edge in its segment.
While the center screen can be used to operate most of the Endurance’s onboard systems and features, some drivers will be glad to find large physical buttons & knobs with which they can operate the HVAC system without having to fuss with the display. There are several storage spaces provided for the front and rear occupants – from front cupholders to a place in the center console for a phone, rear pockets behind the front seats, and some more stowage in the doors.
Sticking with its supposed theme of ‘functionality over style’, Lordstown Motors hasn’t outdone itself when it comes to equipping the Endurance with state-of-the-art features either. However, the electric pickup’s equipment catalog does cover most of the basics. Some of the pertinent features here include cruise control, manual air-conditioning, power-adjustable door mirrors, tilt-adjustable steering wheel, adjustable regenerative braking level, manually-operated front seats & split-folding rear seats, power windows, an electric parking brake, USB-C & 120V power outlets, and a 12.3-inch infotainment screen with AM/FM & Bluetooth connectivity.
The Lordstown Endurance has six airbags, front and rear parking sensors, a reversing camera, and TPMS. There’s also a Fleet Management Dashboard, with the help of which, fleet managers can pre-set the truck’s acceleration and top speed limits, in addition to tracking certain other operational aspects of the vehicle.
The Lordstown Endurance pickup uses a 109-kWh lithium-ion battery pack that powers four independent motors, which as mentioned earlier in the story, are in-wheel hub units. Apart from providing permanent all-wheel drive capability, the motors together generate 440 hp. Lordstown Motors states 4,971 lb.-ft. as the torque, and before you get too excited, we’ll clarify that we think it’s referring to the wheel torque.
Without any pre-set inhibitions, the four electric motors will propel the Endurance to 60 mph in 6.3 seconds and up to an electronically-limited top speed of 118 mph. The EPA estimates a maximum range of 193 miles. An AC 11-kW onboard charger comes standard. A Level 2 charger will take less than 6.5 hours to juice up the battery from 20-80%. However, a 150kW DC fast charger will accomplish the same in less than 45 minutes.
|Aspect||Lordstown Endurance Specification|
|No. of Electric Motors||Four|
|Torque (Presumably Wheel Torque)||4,971 lb.-ft.|
|Top Speed||118 mph|
|0 to 60 MPH||6.3 seconds|
|Battery Capacity||109 kWh|
|Onboard Charger||11 kW AC|
|Charge time (20-80% SoC)||<6.5 hours (AC at 11 kW)/<45 minutes (DC at 150kW)|
|EPA-est. Electric range||193 miles|
Lordstown Motors hasn’t released the official price of the 2023 Lordstown Endurance. From its specifications, we expect it to be in the neighborhood of USD 65,000.
The Lordstown Endurance has a futuristic design perfectly combined with a practical interior and a high-performance powertrain, but it disappoints on the range. Simpler and less performance-focused configurations that are more efficient may address its core limitation in the future, though.
Lordstown Endurance FAQs
What is the Lordstown Endurance release date?
The Lordstown Endurance is now on sale, but it is exclusive to fleet customers.
What is the Lordstown Endurance price?
The Lordstown Endurance probably costs around USD 65,000.
Which models are Lordstown Endurance rivals?
The Ford F-150 Lightning Pro and Chevrolet Silverado EV Work Truck compete with the Lordstown Endurance.
Featured Image Source: Lordstown Motors