Lancia, an iconic Italian car brand that everyone wants to see do well but not many want to drive, is probably getting its final shot at success this decade under the new owners. Fiat’s sister brand has got the attention of the top-level management at Stellantis, with the potential to expand it as a premium brand in the Old Continent.
Lancia electric SUV plans
According to a report from Automotive News Europe, three new Lancia models are in the works, and the model of interest is the compact crossover. The report says that this model will debut in Q1 2026 (January-March 2026) with an all-electric powertrain as standard. So, the new Lancia electric SUV would sit on the STLA Small platform, an updated version of or a successor to the second-gen eCMP that underpins a host of models currently from the PSA range.
The second-gen eCMP will underpin the pure electric variants of the Jeep 526, Citroen CC21 (electric variant’s codename: Citroen eCC21), and Alfa Romeo 966 SUVs. The Lancia model may belong to the same segment with similar dimensions. Stellantis formally approved the new Lancia electric SUV for development in mid-May. The Italian metalworker unions suggest Fiat’s Melfi plant (Italy) as the production site of this model, it is reported.
Lancia currently a one-model, one-country affair
Carlos Tavares, CEO, Stellantis, sees Lancia as a brand about “Italian elegance.” You can expect “synergies between the Lancia, DS, and Alfa Romeo,” Tavares said in the Q4 2020 earnings conference call. To strengthen investors’ confidence in the brand, he said that “Lancia has a big potential in Italy.”
Before Stellantis, DS Automobiles was Groupe PSA’s premium brand the same way Lancia was at FCA. Lancia sells one model currently – the Ypsilon, while DS Automobiles has a moderately wide portfolio. However, Lancia was able to record a sale of 43,076 units (all Ypsilon’s) in 2020, while DS Automobiles was able to sell only 43,597 vehicles in total. While Lancia’s presence in the European market is surprisingly stronger, but clearly, both brands need to collaborate and improve their sales.
Featured Image Source: Lancia