Genesis, Hyundai Motor Group’s luxury brand, has announced its vision of going carbon-neutral. The company revealed that it will offer 8 EVs, and the teaser of its future EV line-up it shared as part of the announcement indicates that four will be crossover/SUV models.
All future models shown in the teaser have the signature Two Lines design element on the sides, a feature not present on the Genesis Electrified G80 and Genesis GV60. “The Two Lines are us,” Genesis said in a recent GV60 announcement, emphasizing how this design element makes models instantly recognizable, and its growing importance in future launches. The model on the extreme right is a large SUV, probably a Hyundai Ioniq 7 relative. It could arrive as the Genesis GV90 with three row seating.
Genesis will lead the age of electrification through fuel-cell EVs as well as battery EVs. Starting in 2025, all new vehicles we launch will be pure electric vehicles. By 2030, Genesis will establish itself as a 100% zero-emission vehicle brand.Jay (Jaehoon) Chang, CEO, Genesis (Futuring Genesis)
The image below is a speculative rendering of a Genesis GV90 from a South Korean artist. It could offer interior space comparable to conventional full-size luxury SUVs like the Mercedes GLS and the BMW X7 in a smaller size, thanks to the dedicated EV platform E-GMP.
The rendered Genesis GV90 has a typical crossover styling with plenty of curves and a low height that makes it softer than the Jeep Grand Wagoneer or the Cadillac Escalade, both of which will have EV variants planned. In addition to the signature crest grille and the quad lamps, it has Mercedes-AMG-style rounded bumper outer sections and air intakes featuring two gloss black fins.
Beginning in 2025, Genesis will launch only zero-emission models, and these will include battery EVs and fuel-cell EVs. As Jay (Jaehoon) Chang, CEO, Genesis, said during the announcement, fuel-cell technology is the “ultimate eco-friendly solution.” However, expect the majority of the Genesis EV launches this decade to be of the battery-electric type. By 2030, the company’s sales, for which it has set a target of 400,000 units (annual), will comprise only EVs.
Genesis’ goal is to become net carbon neutral by 2035. Chang explained briefly how:
The end goal is to pursue carbon net-zero by 2035. In addition to the bold transition to 100% electrification, we intend to innovate the entire value chain, beginning with raw materials, vehicles, and their components, to all worksites that include plants where the cars are made.Jay (Jaehoon) Chang, CEO, Genesis (Futuring Genesis)
The Genesis Electrified G80 is now on sale in S. Korea, while the Genesis GV60 will land in showrooms in the coming weeks. Deliveries of the latter in the U.S. and Canada will begin in 2022.
HMG developing next-gen fuel cell stack
Hyundai Motor Group is developing its third generation fuel cell stack for hydrogen cars. The company plans to make two versions of it: 100 kW and 200 kW.
The 100 kW version is 30% smaller than the second-gen fuel cell stack, which it uses in the Hyundai Nexo. The smaller size makes it easier to use in different vehicle types and applications. This version should make it to the Genesis FCEVs, possibly including a large SUV.
Featured Image Source: YouTube/Genesis_worldwide