Genesis GV60 officially revealed as the brand’s first dedicated EV

The Genesis GV60 will start reaching showrooms in the brand’s home market in the coming weeks. The new electric SUV will compete with the likes of the Tesla Model Y, Audi Q4 Sportback e-tron, and the upcoming Lexus LF-Z Electrified concept’s production version.

Here’s our comprehensive look at the first dedicated Genesis electric car that is also heading to Europe, Australia and the United States.

Genesis GV60 Exterior

Video Source: YouTube/우파푸른하늘Woopa TV

Like the Ioniq 5 and the Kia EV6, other troika members of new-age electric cars from the Hyundai Motor Group, the Genesis GV60 looks nothing like any brand model currently on sale. Its offbeat design reinstates that the company is trying to break the monotony and enter a new era with futuristic technologies.

The Genesis GV60 is smaller than the Genesis GV70e, the all-electric variant of the midsize SUV, coming out in 2022. It has the signature design touches as other Genesis SUVs, but the body style differs significantly.

At the front, the GV60 features the signature Two-Line Quad Lamps with jewel-pattern LEDs, a new Crest Grille that is wider and located at the bottom (instead of between the headlamps), a clamshell hood, and a new wing emblem that is nearly 80% slimmer and features the Guilloché pattern of luxury watches.

Genesis GV60 white front three quarters
The Genesis GV60’s closest rivals will be the Audi Q4 Sportback e-tron and the upcoming Lexus LF-Z Electrified. Image Source: Genesis

The Genesis GV60 is an SUV-coupe, and the sides and the rear are reminiscent of the Genesis Mint Concept from the 2019 New York International Auto Show. The rising beltline and roofline take after the concept car.

The vehicle’s roof steeply slopes into the rear, which is a coupe’s core design attribute. A chrome window trim drops down at the C-pillar to form an edgy V shape behind the rear quarter glass. Genesis calls this portion the “Volt DLO”. Another sharp element on the sides is the camera-based virtual mirrors or digital mirrors. Seamless and minimal body surfacing without undercuts or character lines lends an understated appearance, in line with the silent yet highly capable zero-emissions powertrain.

The flush door handles operate electrically, automatically popping out on approaching the car. The charging port is above the right wheel arch, and it has a semi-circular, dot-pattern LED indicator to show the charging status. 19-, 20-, and 21-inch will be the alloy wheel sizes available.

Genesis GV60 white rear three quarters
With a high rear deck, the slippery body shell of the Genesis GV60 should achieve a high level of aerodynamic efficiency. Image Source: Genesis

At the rear, the shape of the tailgate is reminiscent of the Volvo C40, but the design is original. The roofline smoothly slopes down to merge swiftly with a curvy tailgate, which sports a black spoiler at the end of the windscreen. The black inside portion of the V shape on the C-pillar is black flows out to meet the rear spoiler. The taillights split into four segments in a signature style, but they become squinted towards the inside, unlike other Genesis models.

The Genesis GV60’s color palette will include an outlandish lime green paint option. Another exciting upcoming electric crossover SUV is the Porsche e-Macan arriving in 2023. Porsche offers interesting colors like Frozen Bue Metallic and Frozen Berry Metallic that appeal to young customers and stands out in the crowd. An inspired Genesis product team has come up with such a color palette for the offbeat GV60.

Genesis GV60 Interior

The Genesis GV60 follows the latest design trend of minimalist vibes. The dashboard, center console, and instrument panel have a low-profile look typical of new-generation electric cars. A circular theme is visible on several parts, such as the visibly compact two-spoke steering wheel with scrollers for various functions, the horn cover, door handles, electronic gear selector, and side mirror adjuster.

The electronic gear selector is the Genesis GV60’s main attraction on the inside. Called ‘Crystal Sphere’ and originating from the Genesis X Concept, it’s a sphere-shaped shift-by-wire that doubles as a configurable mood light when the vehicle is off. When the driver is ready to drive, it rotates, and the shift-by-wire appears. It takes the EV’s futuristic character to a whole new level. As it can indicate whether the vehicle is on or not, something that’s not easily perceivable in an EV, it serves as a safety feature as well.

Genesis GV60 interior dashboard
The GV60 has one of the most technologically advanced interiors in the Genesis lineup. Image Source: Genesis

Speaking of future-forward tech, there are two screens, one each on the front door panel, showing the feed of the virtual mirrors. Virtual mirrors reduce blind spots and provide a clearer view in dark cloudy weather or the case of direct sunlight. They reduce the vehicle width, which means easier parking and reduced wind noise, resulting in a more peaceful cabin atmosphere at freeway speeds. There’s also the benefit of a smaller form factor and thus better aerodynamics due to reduced drag.

Virtual instrument cluster, compact touchscreen climate control panel, floating widescreen infotainment system, and slim horizontal air vents are some of the other interior highlights of the GV60. AR-enabled head-up display, natural voice recognition, and gesture control are likely part of the equipment.

The interior is a notch above the Ioniq 5 and the Kia EV6, featuring higher quality and more sophisticated-looking upholstery, more comfort and convenience features like massage seats and rear-seat entertainment system, and a rich color-coding.

Soft-touch fabrics and high-quality dashboard trim set the opulence luxury car customers usually expect. Genesis is probably making many interior materials from recycled items, like PET bottles and sustainable sources, similar to the Ioniq 5 and the Kia EV6.

Genesis GV60 interior
The Genesis GV60 features two floating screens integrated into a single panel in the cockpit area. Image Source: Genesis

The first dedicated Genesis EV has a skateboard-shaped platform structure that houses the battery pack and other core parts underneath the car to make more cabin space for the occupants. It would allow the driver and front passenger to feel virtually closer and the rear passengers to access the wireless smartphone charger.

Genesis GV60 (Genesis JW) interior rear seats spy shot
A spy shot shows the GV60’s rear cabin, revealing more details Genesis hasn’t announced yet. Image Source: blog.naver.com/sunghoon617

The Genesis GV60’s roof doesn’t slope steeply until the C-pillar, so it doesn’t compromise the headroom in the back much. Moreover, the dedicated EV platform should allow a lower floor and thus placing the seats lower than in a conventional SUV-coupe with an internal combustion engine.

Though it shares the basic architecture with the Ioniq 5, the Genesis GV60 is a luxury class model with more creature comforts. For example, unlike in the Hyundai EV, dedicated AC vents for rear passengers are located in the B-pillars. Also, note shiny applications on the AC vents and door panels, typical of luxury cars. The second-row seats could have a sliding function, besides reclining, for flexibility in the boot compartment.

New unlocking methods

Face recognition

The Genesis GV60 features a face recognition system called ‘Face Connect’ for convenient unlocking. A Near Infra-Red (NIR) camera located on the driver-side B-pillar automatically scans the driver’s face to unlock the doors. Even if the keys are inside the vehicle, the driver can use Face Connect to unlock it. Thus, customers will enjoy outdoor activities like running, swimming, surfing, canoeing, etc., with peace of mind, placing the keys inside the vehicle. Face Connect stores up to two faces in its data at a time.

Fingerprint recognition

As customers experience in the gas-powered Genesis GV70, the Genesis GV60 has a fingerprint reader. The driver can enter the vehicle using face recognition and turn it on using a fingerprint reader. Biometric authentication allows conveniently making payments from inside the vehicle and releasing the Valet mode as well.

Digital key

The Genesis GV60 should feature a Digital Key feature that unlocks the vehicle using a virtual key on the smartphone. With the Digital Key installed on the smartphone, the driver can lock, unlock, and start/stop the vehicle without the physical key. The owner can share the vehicle’s Digital Key with friends or family members who frequently drive the vehicle.

An NFC antenna in the handles of the front doors could recognize the Digital Key-enabled smartphone. The person with the Digital Key would tap the smartphone on the door handle to unlock the vehicle. It would become possible to start the vehicle after placing the smartphone on the wireless charging pad. The Digital Key technology may allow Genesis GV60 customers to book a vehicle pickup and charging service and have it executed remotely.

Genesis GV60 specifications

The Genesis GV60 EV will sit on the same platform as all the Ioniq 5 and the Kia EV6 – Electric Global Modular Platform (E-GMP). E-GMP offers the potential to incorporate an 800V high-voltage charging system and offer ultra-fast charging to 80% level in just 18 minutes. This would make electric car charging a similar experience to refueling a (large) internal combustion engine vehicle.

Also Read: 5 lesser-known facets on the Hyundai E-GMP electric vehicle architecture

TopElectricSUV.com understands that the Genesis GV60 line-up will include at least three power output variants. The base variant will have a single motor powering the rear wheels, while the middle and top-end variants will have two motors, one at each axle. In South Korea, at least four configurations will likely be available at launch.

AspectGenesis GV60 RWD SpecificationGenesis GV60 AWD SpecificationGenesis GV60 Performance AWD Specification
Drivetrain LayoutRWDAWDAWD
MotorsOneOneTwo
Motor LocationRearFront and rearFront and rear
Rear Motor Power229 PS (226 hp) at 4,600-9,200 rpm218 PS (215 hp) at 4,400-9,000 rpm245 PS (242 hp) at 5,000-8,400 rpm
Front Motor Power100 PS (99 hp) at 2,800-6,200 rpm245 PS (242 hp) at 5,000 – 8400 rpm
Wheels19-inch19-inch/20-inch21-inch
Kerb Weight1,985 kg (4,376 lbs)2,095 kg (4,619 lbs)/2,100 kg (4,630 lbs)2,160 kg (4,762 lbs)
Gross Weight2,425 kg (5,346 lbs)2,535 kg (5,589 lbs)/2,540 kg (5,600 lbs)2,580 kg (5,688 lbs)
Genesis GV60 specifications as on Korea Emission & Noise Certification System

Wireless Charging

Genesis brand will try to be the first global car company to offer wireless charging capability with GV60, as per Green Car Reports. Genesis has confirmed to GCR that the GV60 will feature vehicle wireless charging, and it will begin offering this technology as part of a pilot program in South Korea in 2022. Should the program be successful, it could offer the innovative convenience feature in the U.S. and Europe from 2023 or later.

Chung Jin-Hwan, Head of the Electrification Development Group at the Hyundai Motor Group, had confirmed that the E-GMP is getting ready to receive wireless charging capability. HMG would update the platform to accommodate the electrical transmission unit. He said there was no fixed timetable for the launch and that the rollout would depend on the market reaction and the business environment changes. Here’s what he said in 2020:

It’s in development, and we have been resolving many issues that inherently arise with wireless charging. Development is still ongoing on both ends, and only after the development is done will we be able to apply the technology to our mass-produced vehicles.

Chung Jin-Hwan, Head of the Electrification Development Group at the Hyundai Motor Group, on wireless charging feature for E-GMP

Wireless charging enables when the vehicle parks. Genesis plans to offer this feature alongside what it calls “plug and charge” technology. The car communicates with the charging station and manages payments, akin to an electronic toll collection system. The user would not have to pull out their credit card or corresponding pay card.

The company has reportedly tied up with US-based WiTricity, the company specializing in wireless charging, to develop the technology. It would be able to provide a “speed of 6 to 8 kWh.” Genesis will also offer customers conventional charging solutions via a 7 kW or 11 kW charger.

Genesis attempts to establish an image of leadership in electrification by offering advancements in vehicle charging, as per ETNews. Genesis targets the global market with the GV60 and plans to raise the competition level with new tech. Wireless charging stations are in a pilot stage in European countries, and standardization and widespread adoption would take some time, but Genesis wants to set the trend.

Exclusive charging stations for the GV60 buyers

Like Tesla customers, Genesis electric car users will enjoy the convenience of charging their vehicle at a dedicated charging station. According to a report from mt.co.kr, Hyundai Motor Group plans to build an exclusive charging network for Genesis in South Korea and has begun preparations a few months ahead of the Genesis GV60 launch.

Initially, Genesis EV charging stations will open up in Seoul, Goyang, Hanam, Anseong, and Yongin. There’s no confirmation, but it’s safe to assume that these charging stations would be of the highest specification, with the 800V high-voltage poles that allow rapid charging at 350 kW. The technology used for the exclusive Genesis EV chargers could be similar to Hyundai’s Hi-Chargers located at Hyundai Motor Studio in Goyang. A dedicated Genesis EV charging network could be set up in the U.S. and other markets as well when the time comes.

Hyundai Motor Group says that an electric car with an 800-volt charging system should offer up to 62 miles range after five minutes of charging. Support for 350 kW high-power chargers is a given, and IONITY has already started setting them up along the highways in Europe. For those new to IONITY, it’s a high-end charging network BMW Group, Daimler AG, Porsche AG, and Ford Motor Company have formed in a joint venture. Hyundai Motor Group became a shareholder in September 2019.

V2L socket
Shown here is the V2L outlet of the Ioniq 5, a screenshot from the official product presentation video via Youtube.

Like the Hyundai Ioniq 5, the Genesis GV60 should have Vehicle to Load or V2L capability to use the vehicle as a power source. V2L enables using the battery pack’s electricity to run home appliances and other high-power equipment, which can prove useful during outdoor activities in remote places and power cuts. Moreover, bidirectional charging allows rescuing another EV stuck due to a depleted battery.

Release date & Price expectations

The Genesis GV60 is heading to the U.S. market. Genesis has said that the “GV60’s North American deliveries are expected to begin in 2022.”

According to a February 2021 report from Asia Times, Hyundai Motor Group planned to begin the Genesis GV60’s mass production in August 2021. However, the shortage of semiconductors has hit vehicle production lines globally, and many companies are forced to defer launches due to the lack of part supplies.

The Genesis GV60 will go on sale in South Korea later this year. The annual production target for the luxury alternative to the Ioniq 5 and the Kia EV6 for the first year is 20,000 copies, as per an older ETNews.com report.

Top-end Genesis GV60 headlamps on virtual mirrors
A top-end Genesis GV60 equipped with jewel-style multi-reflector LED headlamps, virtual mirrors, and sporty twin-spoke alloy wheels in a dark finish. Image Source: blog.naver.com/soonjung8116

The base variant of the Genesis GV60 compact SUV will likely cost about the same as the Genesis GV80 mid-size SUV, suggested a report from The Korea Herald in January 2021. Prices of the US-bound electric SUV will fall between KRW 60 and 90 million or approximately USD 51,000 and 76,000 in the launch market of South Korea.

On the other hand, the top-end Genesis GV60 would cost more than the Genesis GV80 in the brand’s home market, as per the report. For reference, the latter starts at KRW 61.80 million (~USD 52,000) and reaches KRW 67.30 million (~USD 57,000) for the highest specification. Despite the smaller size, the GV60 is in a different league when it comes to features, technology, and ownership cost. Note that the prices quoted are before applying the Korean government subsidy for EVs.

Bespoke Genesis GV60

South Korean reports suggest that Genesis is coming up with a bespoke division to cater to customers with unique requirements for styling, security, and other aspects. Think of it like Jaguar Land Rover Special Vehicle Operations (SVO), Q by Aston Martin, or Bentley Mulliner.

For models like the GV60, Genesis may offer a personalization option for customers to tweak styling and other aspects as per their needs. In addition, the company may extend this program to make armored cars – the possibilities are limitless. Hyundai Motor Group put a recruitment offer on its South Korean website for ‘Genesis Bespoke (Custom-made) Program Planning and Operation’ earlier this year, so there is truth to the ongoing speculation.

Genesis GV60 heads to Australia & Europe

As per Australian media reports, Genesis plans to launch three EVs in Australia in the first half of 2022, and one of them is the Genesis GV60. It’s certain now that the company will build a right-hand drive version of the electric crossover.

Genesis GV60 side profile cropped
The Genesis GV60 will likely arrive in Europe in the first half of 2022. Image Source: Genesis

Genesis is improving brand image and expanding outlets in Australia to gear up for the GV60 launch. The company opened a new showroom at the Emporium Melbourne shopping center in July 2021 and has a retail outlet on Pitt Street in Sydney. It plans test drive centers in Brisbane and Gold Coast between October and December 2021 and establishing a new showroom in Brisbane in 2022.

Genesis launched in Europe this summer, beginning with the UK, Germany, and Switzerland. “We are proud to confirm the GV60 will be our second electric car for Europe,” says Dominique Boesch, Managing Director for Genesis Motor Europe. Customer deliveries of the GV60 in the Old Continent should begin in H1 2022.

Our first electric Genesis will be on European roads within the year, and that’s not all. Two more electric vehicles will follow, providing our European customer a choice of three Genesis zero-emission powertrains within our first year in Europe.

Dominique Boesch, Managing Director, Genesis (Europe), in May 2021

Genesis has opened its first European showrooms in London, Munich, and Zurich. The company is not yet present in Norway, which is emerging to become one of the main EV markets in the region.

First Genesis EV bags 2,000 orders

The Genesis Electrified G80, the first Genesis EV, is off to a strong start in South Korea. HMG said in a press announcement that orders crossed 2,000 units within three weeks of launch. It looks like the first Genesis EV has struck the right chord. The GV60, with its more popular body style and a lower price, could make a stronger debut in the brand’s home market.

Genesis electric vehicle business strategy

Genesis’ business strategy team has concluded that it is too late in the day for a Genesis hybrid car, and so it is best to leapfrog to BEVs. Citing Del Rosso, CEO of Genesis for the North American region, thedetroitbureau.com reported in October 2020 that Genesis does not plan to launch hybrid or plug-in hybrid cars.

Genesis will become Hyundai Motor Group’s first brand to stop launching fossil fuel vehicles. On September 2, 2021, the company announced that it plans to launch only BEVs and FCEVs from 2025. By 2030, it will phase out fossil fuel models to become a 100% zero-emission vehicle brand. By 2035, the company aims to become carbon neutral, extending its eco-friendliness to all worksites and production plants.

Genesis EV line-up teaser
Genesis plans to have a ZEV line-up of eight models in the future. Image Source: Hyundai Motor Group

In the coming years, Genesis will expand its EV line-up from two to eight models. Four of these are likely to be SUVs, and you see them on the right side of the teaser. Following the Genesis Electrified G80 and Genesis GV60, a Genesis GV70e based on the GV70 will arrive as the brand’s third EV.

Genesis GV60 FAQs

What is the Genesis GV60 release date?

Genesis says GV60 North American deliveries are expected to begin next year.

Which EVs will the Genesis GV60 challenge?

The Tesla Model Y, Audi Q4 e-tron Sportback & Mercedes EQB are viewed as potential competitors.

What is the expected range of the GV60?

Going by the figures of Ioniq 5 & EV6, expect GV60 to travel at least 316 miles (510 km) on a single charge (WLTP)

Featured Image Source: YouTube/JIN