The rumored Genesis eGV70 made its world debut as the Genesis Electrified GV70 at the 2021 Guangzhou Auto Show in November 2021. The new mid-size electric SUV from the Hyundai Motor Group-owned luxury automaker’s third EV after the Electrified G80 and the GV60.
In Europe, the GV70 Electrified will compete with models such as the BMW iX3 and the Mercedes EQC, which are also conversions of thermal-engined vehicles. In the United States, the all-electric Genesis GV70 would rival the Tesla Model Y and the Audi Q4 e-tron when it eventually takes the trip from S.Korea. Here’s everything you need to know about the upcoming Genesis electric car:
The Genesis Electrified GV70 won’t attract double takes as it stays close to the ICE variant with minimal design changes. The fascia makes use of an aerodynamic crest featuring an inverted G-Matrix pattern to stress the electric SUV’s mission for sustainability. This faux radiator grille hides the vehicle’s charging port behind it. The side air inlets in the front bumper are smaller, and the lower air intake has an understated appearance.
At the rear, the Electrified GV70 skips the GV70’s grilles and vertically positioned tailpipes on the bumper. The body-colored, simpler design gives a cleaner styling to the electric SUV. The body color of the all-electric SUV you see in the images here is Atacama Copper Matte.
The interior design of the Genesis Electrified GV70 is no different from its ICE donor model. The electric SUV features a prominent three-spoke steering wheel and a dual-tone dashboard.
This vehicle is furnished with a wide variety of materials including wool woven seats and recycled nylon flooring, that are used in an eco-friendly way, all in a high-quality finish.Markus Henne, CEO of Genesis Motor China at the world premiere on 19 November 2021
Genesis says that it has lowered the GV70’s center tunnel in the all-electric variant to offer an equivalent amount of second-row space. Like the GV70, the Electrified version should come with features like a 12.3-inch digital instrument cluster, heads-up display, 12-way power driver’s seat, an 8-way power front passenger seat, 14.5-inch HD touchscreen infotainment system, and fingerprint recognition. However, the upholstery and inserts would differ, with the pure electric variant getting cruelty-free, recycled, and sustainable materials. Genesis will offer the interior in a Glacier White color. More details should become available closer to launch.
Like the Electrified G80, the Genesis Electrified GV70 will come exclusively in all-wheel drive, with both axles having a propulsion motor. Each motor generates 160 kW (214 hp) and 350 Nm (258 Lb.-Ft.), resulting in total power and total torque of 360 kW (483 hp) and 700 Nm (516 Lb.-Ft.), respectively.
The maximum power of 360 kW would be available only in Boost mode. On engaging the Boost mode and unlocking the maximum output, a 0-100 km/h (0-62 mph) sprint will take only 4.5 seconds (0.6 seconds quicker). The Electrified GV70 is the first Genesis model featuring an SUV-specific ‘e-Terrain’ mode, to allow stability in various environments.
A 77.4 kWh battery pack is standard in the Electrified GV70, and Genesis expects it to offer a range of more than 400 km (249 miles) as per the Korean EV certification system, and over 500 km in the Chinese CLTC system. The company has applied a 400-volt/800-volt multi-quick charging system that supports various charging infrastructures. This system uses the electric powertrain and inverter to boost the 400-volt voltage supplied from the charger to 800 volts.
Customers will be able to use a 350 kW rapid charger to charge the battery pack from 10% to 80% capacity in just 18 minutes. A V2L feature is available to supply up to 3.6 kW of power from the battery pack.
The Disconnector Actuator System (DAS) of the Electrified GV70 can automatically connect/disconnect the motor and driveshaft as per the driving conditions. Genesis has equipped it with Smart Regenerative Braking System 2.0, which takes driving habits, real-time navigation information, and road conditions into consideration while regenerating energy. One-pedal driving is possible in the new electric SUV. The inclusion of Active Noise Control-Road (ANC-R) makes the driving experience comfortable.
Genesis Electrified GV70 Release Date
In South Korea, the series production of the Genesis Electrified GV70 could begin in December 2021, as per an exclusive report asiatime.co.kr had released in February 2021. So, the launch may take place around the New Year.
Source: Youtube/Genesis Worldwide
On May 13, 2021, Hyundai Motor Group announced that it plans to invest USD 7.4 billion to produce EVs in the U.S. by 2025 and that it will start EV production in 2022.
The Electrified GV70 would be the first U.S.-built Genesis model and also Hyundai Motor Group’s first U.S.-built EV across brands, Korea Economic Daily revealed in an exclusive report on November 3, 2021. The U.S. production will take place at the existing Alabama plant, beginning in early 2022, claimed the report. With the Electrified GV70 coming to the Alabama plant, the U.S. production of the Hyundai Sonata could come to an end, as per the report. It is safe to assume that Canada will also get the GV70 EV from the American factory.
A recent report The Korea Herald published on November 23, 2021, suggested that HMG no longer plans to make its first EV in the U.S. from 2022. Euisun Chung, Chairman, HMG, told reporters on November 22, 2021, that while U.S. EV production is still in the planning, 2022 won’t be the year it begins. “Not starting next year, but we are planning to (make EVs in the US), so still looking for a timing,” Chung commented.
The plan to make EVs in the U.S. has hit a roadblock because of the new proposed incentive worth USD 4,500 on EVs that indirectly aims to promote EVs of only domestic (American) automakers. The House Ways and Means Committee has proposed that customers buying locally-built plug-in vehicles (incl. BEVs) be eligible for a USD 4,500 tax credit. If implemented, the total federal EV incentive in the country would increase to USD 12,500. However, the new incentive wouldn’t work in favor of foreign automakers like HMG that don’t have a unionized workforce.
Jose Munoz finds the U.S. EV production announced in May 2021 “questionable,” as the USD 4,500 tax credit under discussion would create a disparity for foreign automakers like itself. Munoz is Hyundai’s Global Chief Operating Officer and also the President and CEO of its North American division. Toyota and Honda have also opposed the potential incentive, deeming it biased.
For the moment, Genesis Motor North America says that “more information on North American market specifications and deliveries (of the Electrified GV70) will be available at a later date.”
Local manufacturing could help Genesis price the Electrified GV70 very competitively in the U.S. and make it a proper volume model. The luxury brand is striving to grow its presence stateside with new launches. According to a report from Automotive News, Genesis sold 15,508 sedans and 24,112 SUVs in the U.S between January and October 2021 which brings the Genesis car parc in America to around 150,000 units. In 2020, Genesis sold 128,365 cars worldwide, which is up by 46 percent than 2019, thanks to the GV80 SUV which helped Genesis achieve the worldwide yearly sales of 100,000 cars for the first time.
The expanding charging infrastructure is likely to significantly boost EVs’ sales in the U.S. in the next three years, making them the new normal. On November 5, 2021, the U.S. House of Representatives passed a USD 1.2 trillion infrastructure bill that would lead to a solid ramp-up of charging infrastructure. USD 7.5 billion would go into installing new EV charging stations.
Genesis has an exciting and competitive electric SUV in the Genesis GV60, now on sale in S. Korea and set to come out globally, including the U.S., in 2022. Unlike the Electrified GV70, it is designed from the ground up as an electric car having advanced features like a flat floor, wireless charging, and virtual mirrors, riding on the Hyundai Motor Group’s E-GMP electric architecture.
Genesis has been capitalizing on Hyundai showrooms to sell cars in the U.S., but that’s about to change. Distancing itself from the mainstream brand is necessary to realize Genesis’ ambitions of a luxury label, and central to that is a premium car shopping experience. According to a MotorTrend report, Genesis spokesperson Jarred Pellat has said that Genesis plans to open 150 showrooms of its own in the USA. By the time the Electrified GV70 touches American shores sometime in the first half of 2022, the first Genesis showrooms should be up and running.
Genesis entered Europe in 2021, announcing three electric cars in the first year. It has launched the G80 Electric as the first EV offering. The GV60 (the ‘dedicated electric platform’ model) and the Electrified GV70 would follow it.
Australia & New Zealand
The Electrified GV70 should go on sale in Australia in 2022. According to a report from caradvice.com.au, the company has confirmed that it plans to launch three EVs in Australia in H1 2022 (January-June 2022). These should be the Electrified G80, the GV60, and the Electrified GV70, as there are no other immediate e-launches from Genesis. The Electrified GV70 could be the last to touch showroom floors.
Andy Sinclair, General Manager, Hyundai (New Zealand), said that the company will consider bringing Genesis to New Zealand, as per a Stuff report. Given the country’s new carbon-neutrality goals in the auto sector, the Electrified GV70 should be a part of the line-up of the luxury brand in the country. Sinclair said that bringing Genesis EVs to the country “makes sense” now that the government has proposed the Clean Car Standard and Clean Car discount.
The proposed Clean Car Standard aims to regulate importers to reduce CO2 emissions of vehicles entering New Zealand to specific standards. The Clean Car Discount is currently a rebate on low-CO2 emission light vehicles. From April 1, 2022, the New Zealand government wants to offer a range of rebates for new and used imported low-emission and hybrid light vehicles and charge a fee for high-polluting vehicles on the basis of their CO2 emission rating.
Genesis GV70 EV FAQs
What is the Genesis Electrified GV70 release date?
Genesis will likely launch the Electrified GV70 in the U.S. in H1 2022.
Which models will be the Genesis Electrified GV70 rivals?
The Genesis Electrified GV70 will compete with the likes of Tesla Model Y, Audi Q4 e-tron, Mercedes EQC, and BMW iX3.
What is the expected price of the Genesis GV70 EV?
Expect prices to start well north of USD 45,000 when it enters the U.S. market.
Featured Image Source: Youtube/Genesis