In addition to the all-American R1T from Rivian, Tesla’s Cybertruck might face competition from China. An exclusive report from Financial Associated Press says that Geely plans to launch a high-end electric pickup truck in the second half of 2022.
The report says that Geely has separated its pickup truck business from Geely Commercial Vehicles. Next, it is planning to introduce a new high-end and electric brand, as per the report. Perhaps it will launch electric pickup trucks under the new initiative. Introducing a Tesla Cybertruck rival as the first model would be a great way to build the brand and give it all the attention from the domestic and overseas markets it needs. The electric pickup truck segment is also less crowded compared to the SUVs.
‘Smart Geely 2025’ strategy
Just two weeks ago, Geely announced a new strategy called ‘Smart Geely 2025’ with a goal of boosting annual sales to 3.65 million units by 2025. Adopting new technologies, including zero-emission powertrains, on a wider scale would be essential to achieve it. The company wants to improve sales in not just China, but overseas markets. It aims overseas markets to account for 600,000+ units of the 3.65 million units in annual sales.
Geely is not just another Chinese automaker and has serious capabilities to challenge established EV companies like Tesla as well as upcoming popular new ones like Rivian. The company introduced the world’s first open-source EV platform – Sustainable Experience Architecture (SEA) – in 2020. This platform can deliver bespoke EVs with rapid or ultra-high-speed 800-volt charging system support. Its 800-volt technologies include silicon carbide power modules as well, going into mass-production into 2023.
Geely wants to take advantage of the growing interest of EV customers in models with swappable battery technology. The company will install 5,000 battery swapping stations across 100 cities by 2025. That’d be a huge ramp-up from the current circa-100 battery swapping stations, which can replace batteries in little as just 59 seconds. Nio, on the other hand, will have over 4,000 battery swapping stations by 2025.