Update: ‘Sales’ section updated.
Demand for the Ford Maverick continues to be robust in the U.S. “The last model year sold out in less than three days, Jim Baumbick, Vice President – Product Development Operations and Quality, Ford, said at Bank of America’s 2023 Automotive Summit on April 5, 2023. That’s probably the reason many customers were eagerly waiting for the MY2024 update, with which order books were going to reopen. Well, that moment is finally here.
The 2024 Ford Maverick Hybrid has been finally launched in the U.S. The new model has a number of small changes, with the price being the most significant of all. Here’s everything we know about the 2024 Ford Maverick Hybrid:
Design & Features
The 2024 Ford Maverick Hybrid is a carry-over model, meaning there are no design changes to the interior or exterior. The color palette is different from the previous model, though. Customers can choose from two new colors: Azure Gray Metallic Tri-Coat and Terrain. Unlike in the previous model’s case, Carbonized Gray Metallic and Iconic Silver Metallic are fleet-only colors. Lastly, Ford hasn’t carried over the old Maverick’s Area 51, Avalanche Gray, Alto Blue Metallic Tinted Clearcoat, and Cyber Orange Metallic Tri-Coat colors.
Some of the outgoing model’s colors might not be available on the new hybrid truck, and that said, some colors might be new. The same goes for the interior trim selections. The grade options are the same – XL, XLT, and Lariat, but there are some equipment changes.
Ford has deleted the SecuriCode keyless-entry keypad (driver’s side), windshield wiper de-icer, and 4G LTE Wi-Fi hotspot features from the Maverick with the MY2024 update. Moreover, the company has stopped offering the manual rear sliding window option in the XL and XLT grades. It still includes a power-sliding rear window in the Lariat grade as standard, though.
A wireless smartphone charger, Blind Spot Information System, and Lane Keeping System are standard in the Lariat grade of the 2024 Maverick Hybrid. In the previous model, Ford offered them as options in this grade. Similarly, Ford Co-Pilot360 Assist Package and Lariat Luxury Package, available as options in the previous model, are now included as standard. While we’re on the subject of packages, Ford has included a modular hard drop-in bedliner to the XLT Luxury Package and a spray-in bedliner to the Lariat Luxury Package.
The 2024 Ford Maverick Hybrid retains the familiar 2.5-liter gasoline engine that produces 162 horsepower and 155 lb.-ft. of torque and the electric motor that generates 126 horsepower and 173 lb.-ft. of torque assists the engine. The latter gets its juice from a 1.1 kWh lithium-ion battery pack. In total, the full-hybrid powertrain produces 191 horsepower, which goes to the front wheels via an e-CVT. The maximum payload and towing capacities will likely be 1,500 lbs. and 2,000 lbs., respectively.
The Maverick Hybrid drives pretty well, so Ford should’ve retained the current settings. It delivers satisfactory acceleration in urban settings and impresses with its handling and ride comfort, which are often not associated with pickups. We do wish it went much faster, much quicker on the freeway, but any improvements in that regard are unlikely until the mid-cycle refresh, which may yield increased power and torque.
While the 2024 Ford Maverick Hybrid may have the same powertrain as the outgoing model, the fuel economy figures could be slightly different. The latter delivers 2 MPG lesser than the 2022 model in the city (EPA-est. 42 MPG). The EPA-est. combined fuel economy will likely be at least 37 MPG and the EPA-est. total range will likely be no less than 511 miles.
|Aspect||Ford Maverick Hybrid Specification|
|Engine Type||2.5-liter gasoline|
|Engine Power||162 hp|
|Engine Torque||155 lb.-ft.|
|Electric Motor Type||Permanent magnet electric traction|
|Electric Motor Power||94 kW (126 hp)|
|Electric Motor Torque||173 lb.-ft.|
|Battery Pack||1.1 kWh lithium-ion|
|Expected Fuel Economy||≥37 MPG (combined)|
|Maximum Payload Capacity||1,500 lbs.|
|Maximum Towing Capacity||2,000 lbs.|
Price & release date
The 2024 Ford Maverick Hybrid is significantly more expensive than the previous model, as detailed in the table below:
|Grade||2024 Ford Maverick Hybrid Price||Price Hike|
|XL||USD 24,900||USD 2,305|
|XLT||USD 27,815||USD 2,960|
|Lariat||USD 34,135||USD 5,780|
According to Salina, Kansas-based Long McArthur Ford dealership’s Tim Bartz (via YouTube), the 2024 Ford Maverick Hybrid will enter production on October 17, 2023.
The Ford Maverick is doing well in the U.S. In 2022, its first full year of sales, it recorded 74,370 units. With the supply from the factory in Hermosillo, Mexico, improving, sales have picked up in 2023. Between January and July, Ford delivered 50,126 units of the Maverick in the U.S., 10.2% more than in the same period in 2022 (January-July 2022: 45,473 units).
The Maverick Hybrid is a versatile option for American buyers seeking a vehicle that can handle commuting, shopping, and light trucking tasks. It offers a compact size, fuel efficiency, practicality, and stylish appeal. However, the initial allure of affordability and excellent value for money that attracted customers has diminished. Prices have increased by approximately 13% since the launch, and further hikes are expected with the MY2024 update. Moving forward, we hope that Ford’s future improvements will focus on reintroducing affordability to the Maverick Hybrid.
2024 Ford Maverick Hybrid FAQs
What is the 2024 Ford Maverick Hybrid release date?
The 2024 Ford Maverick Hybrid has been launched in the U.S.
What is the 2024 Ford Maverick Hybrid price?
The 2024 Ford Maverick Hybrid costs USD 24,900 onwards (excl. USD 1,595 destination fee).
Which models are the 2024 Maverick Hybrid rivals?
The Maverick competes with the Hyundai Santa Cruz.
Featured Image Source: Ford