The Ford Mustang Mach-E went on sale in the U.S. at the end of December 2020, and just half a year later, it is classified among the country’s most popular electric SUVs. While Tesla Model Y holds the pole position, the Blue Oval’s performance electric SUV is the second-best-selling electric SUV in the U.S. right now.
Ford is witnessing an unprecedented demand for the Mustang Mach-E in its home market. The company was able to deliver just three units in December 2020, but with the production ramp-up, it’s delivering more than 2,000 units a month on an average this year. Between January and July 2021, the company sold 15,829 units of the Mustang Mach-E in the U.S.
Customers are scooping up every Mustang Mach-E quickly after it reaches the dealer. In its July 2021 U.S. sales report, Ford said Mustang Mach-E units stay at dealer showrooms for just 12 days. The company hasn’t disclosed the margin on the electric SUV, but it has confirmed that the Mustang Mach-E is profitable already.
Mach-E is profitable, contribution margin-positive, and profitable on the bottom line today.John Lawler, CFO, Ford (Ford Q2 2021 Earnings Call)
Video Source: YouTube/Ford Motor Company
Ford Mustang Mach-E demand
Ford says that the demand for its first high-volume EV models, which includes the F-150 Lightning and E-Transit in addition to the Mustang Mach-E, has exceeded its most optimistic projections. The company is now trying to expand production now. The Blue Oval manufactures its first all-electric SUV at its Cuautitlán plant in Mexico.
We are now working around the clock to break constraints and increasing our manufacturing capacity for these red-hot new battery electric vehicles. We’re working with LG Chem, SK Innovation to increase our annual battery capacity for the Mustang Mach-E by 70%, and we’re taking similar actions ahead of the launches of the E-Transit later this year and the F-150 Lightning early next year.James Farley Jr., President and CEO, Ford
The Ford Mustang Mach-E can accelerate from 0-60 mph as quickly as in 3.5 seconds, and when driving efficiently, deliver a range of up to 305 miles (EPA). Prices of the Tesla Model Y rival in the U.S. start at USD 42,895. Customer deliveries of the Mustang Mach-E GT variant, which costs USD 59,900 onwards, will commence in early fall 2021.
Featured Image Source: Ford