On June 8, 2021, Ford introduced the 2022 Maverick as a standard full-hybrid pickup. The new model is America’s first standard full-hybrid pickup, not just Ford’s. Moreover, standardizing the hybrid powertrain shows the company’s commitment to electrifying its entry-level pickup. A new report suggests that greater electrification is in store with the launch of a Maverick electric.
On the Ford Maverick Electric
Ford is pitching the Maverick to car buyers who would typically consider a minivan or an SUV for their utility needs, which means potential customers who might have an interest in opting for a pure electric powertrain. “This is the product for people who never thought they wanted a truck,” Ford President and CEO Jim Farley Jr. said in an interview, as per a report from The New York Times. According to the same report, Farley Jr. said he could imagine the company making a range of Maverick variants, including a Maverick electric.
Partial electrification with hybrid technology is probably a more feasible solution for the Maverick at present. Still, the potentially high volumes it could deliver may make a business case for offering it in a pure electric variant when the battery prices go down. Also, consider rival Hyundai, which has the option of an all-electric Santa Cruz, thanks to the new platform. “We are on track to be under $100 a kilowatt-hour by 2025,” Lisa Drake, COO, Ford (North America), said during the 2021 Capital Markets Day event. “And by leveraging technology, manufacturing, and value chain innovations, we have a goal to achieve an $80 per kilowatt-hour target well before the decade ends,” Drake added.
Ford has committed to investing more than USD 30 billion towards the electrification of its vehicles by 2025. The company expects EVs to start accounting for 40% of its global vehicle sales by 2030.
Ford’s new dedicated EV architectures
Ford announced the development of two new dedicated EV architectures at its 2021 Capital Markets Day event. About the first platform, Hau Thai-Tang, Chief Product Platform & Operations Officer, Ford, said it’s an RWD/AWD flexible architecture that “will underpin a range of motor vehicles slated for production between now and 2030, including active lifestyle vehicles with great driving dynamics.” The company plans to build cargo vehicles, mid-sized trucks, rugged SUVs, and high-margin & high-demand two- and three-row SUVs like Ford Explorer and Lincoln Aviator EV on this architecture.
“Plus, I’m pleased to announce that we’ll also deliver a scalable dedicated BEV architecture optimized for our next-gen full-sized pickup trucks and utilities,” Thai-Tang said while announcing the second dedicated EV architecture. The architectures announce Ford’s future-readiness for electric vehicles like the Maverick EV and those bigger than it.
The Maverick electric is still a few years away, if at all in the pipeline. Let’s take a deep dive into what Ford offers in the Maverick hybrid.
Ford Maverick performance
Despite its compact dimensions, the Ford Maverick looks rugged and tough like the average Ford pickup. However, it’s a unibody model riding on the Ford Escape’s C2 platform. Under the hood, there’s a 2.5-liter hybrid powertrain delivering 191 horsepower and 155 pound-feet of torque and linked to a CVT. An all-wheel drive system is not available with this hybrid powertrain. The targeted EPA-estimated fuel economy of 40 mpg city and 500 miles of range on a full tank make it a great buy for urban customers who make do without all-wheel drive and typical off-roading hardware of a truck.
The Ford Maverick hybrid’s standard payload capacity is 1,500 pounds, good enough to carry a standard ATV. Its standard towing capacity is 2,000 pounds, which means a pop-up camper trailer or a pair of personal watercraft can be towed with ease.
Alternatively, customers can opt for a 2.0-liter EcoBoost gas engine producing 250 horsepower and 277 pound-feet of torque, with a standard 8-speed automatic transmission. Buyers can purchase the regular Maverick with an AWD system optionally. Another option available in the non-hybrid variant is a 4K Tow Package, which doubles the towing capacity to 4,000 pounds. An average 21-foot boat can be hauled with ease on checking this option.
Technically, the Blue Oval can make a Ford Maverick hybrid AWD, as per a report from Motor Trend. However, the company would wait to understand if there’s enough demand for such an expensive trim level. Until then, customers desiring ruggedness from their 2022 Maverick will have to configure the conventional gasoline engine.
There’s also an FX4 package option for the gas-powered Maverick, exclusive to the all-wheel drive configurations. It includes rugged all-terrain tires and suspension tuning, additional underbody protection, off-road-focused drive modes (Mud/Rut and Sand), and Hill Descent Control.
|Vehicle Length||199.7 in.|
|Vehicle Width||72.6 in.|
|Vehicle Height||68.7 in.|
|Bed Length||54.4 in.|
|Bed Width (at wheel house)||42.6 in.|
|Cargo Volume||33.3 cu. ft.|
|Maximum Payload||1,500 lbs|
|Maximum Towing||2,000 lbs./4,000 lbs. with 4K Tow Package|
The Motor Trend report reveals that the Maverick hybrid’s traction motor is an all-new unit, not Ford’s same unit in the Escape hybrid. Ford has indigenously developed the new motor and manufactures it in-house. It’s a permanent-magnet reluctance motor similar to that of the Tesla Model X (Performance/Long Range). The rotor of this motor has magnets in double-V slots instead of single-V slots, and they are molded in their location during the production instead of afterward. The molded-in magnets permit operating at a much higher rotating speed, although the Maverick doesn’t leverage this advantage yet. Instead of round-wire windings, the stator has square wires featuring “hairpin end turns,” which can conduct more heat, allowing improved, more efficient cooling.
Getting to the features, Flexbed is Maverick’s main highlight. It allows creating segmented storage, elevated floors, bike and kayak racks, and more. All the customer has to do is slide 2x4s or 2x6s into slots stamped into the side of the bed. There are two tie-downs, four D-rings, and built-in threaded holes in the sides to enable artistic customers to create their DIY solutions.
To keep customers from hacking into the wiring harness for electrical needs, which could affect the tail lamp wiring, or worse, the overall electrical system, Ford is offering Maverick customers an option to select from factory-fit box lighting, install their home-built lighting setup, or even to create an entirely new use for the 12V access points.
In addition to the DIY electrical, there are two available 100V, 400W outlets. One point is located in the bed, and the other point is located in the cabin. Moreover, there’s a small storage space built into the side of the bed.
Other key features of the Maverick include standard LED headlamps, 18-inch alloy wheels, standard 8-inch touch screen with Apple CarPlay and Android Auto compatibility, standard FordPass Connect with Wi-Fi connectivity, and wireless charging.
This fall, the 2022 Ford Maverick goes on sale in the U.S., with prices starting at USD 19,995. Reservations are now open, and XL, XLT, and Lariat are the trim selections.
The closest competitor to the Ford Maverick is the Hyundai Santa Cruz. A senior Hyundai official already confirmed that an electrified powertrain would be introduced down the road. Hyundai already has a couple of options to pick for the pickup from the inventory of the Hyundai Tucson.
Ford will make the 2022 Maverick alongside the Bronco Sport in Hermosillo, Mexico. In a post on the Maverick Truck Club forum, member Granger Ford has revealed some details about Ford’s production plan for the 2022 Maverick Hybrid.
According to the forum post, 35% of the 2022 Maverick units Ford makes between August and October 2021 will be the hybrid variant. The share of the hybrid variant in the production volume will increase to 40% later during the model year, but we don’t know when exactly. Initially, the company will use 100% of the 2022 Maverick hybrid it produces to fulfill customer orders. It will prioritize customer deliveries in dealer allocation by shipping 60% of the allocation for customer deliveries and only 40% for stocking. It probably won’t be that easy for customers to get their 2022 Maverick hybrid during the first few months of launch.
Price & Release Date
The 2022 Maverick’s prices in the U.S. start at USD 19,995 and go up to USD 25,490. Deliveries will begin this fall, and customers can build their 2022 Maverick on Ford’s online configurator and place a reservation without a deposit.
Ford has already received 100,000 reservations for the Maverick, Farley Jr. announced on Twitter on August 24, 2021. Earlier,Thai-Tang said that the entry-level pickup is attracting much younger, more diverse, more female customers.
Maverick, very excited about this product. That’s completely whitespace for us, bringing the Built Ford Tough truck imagery down to an affordable price point that starting at $20,000 MSRP, fantastic fuel efficiency with the standard hybrid. We have almost 80,000 reservations to-date and again much younger customers, more diverse, more female customers.Hau Thai-Tang, Chief Operations & Product Platform Officer, Ford (J.P. Morgan Automotive Conference on August 11, 2021)
|Ford Maverick Hybrid variant||Price|
It would be interesting to watch if compact SUV and sedan shoppers are tempted by the Maverick, opening up a new market for small pickups in the USA. The Maverick and Santa Cruz are increasingly about consumer lifestyle and less about work duties. It serves buyers who desire the style of a truck with the driving characteristics of an SUV in a smaller footprint.
Ford Maverick FAQs
What is the release date of the Ford Maverick?
The Ford Maverick goes on sale this fall in the United States market. Order books are now open.
Which pickup rivals the Ford Maverick?
The chief rival to the Ford Maverick will be the Hyundai Santa Cruz.
What is the price of the Ford Maverick Hybrid?
The Maverick hybrid is priced between $19,995 – $25,490.
All images used in the story come from the Ford Media Center.