Update: ‘Ford Maverick Hybrid Price & Release Date’ section updated.
On June 8, 2021, Ford introduced the 2022 Maverick as a standard full-hybrid pickup. The new model is America’s first standard full-hybrid pickup, not just Ford’s. Moreover, standardizing the hybrid powertrain reflects the company’s commitment to electrifying its complete portfolio. A report suggests that greater electrification is in store with the launch of a Maverick EV.
On the Ford Maverick Electric
Ford is pitching the Maverick to car buyers who would typically consider a minivan or an SUV for their utility needs. This customer profile will also have a greater interest in opting for a pure electric powertrain. “This is the product for people who never thought they wanted a truck,” Ford President and CEO Jim Farley Jr. said in an interview, as reported by The New York Times. According to the same article, Farley Jr. said he could imagine the company making a range of Maverick variants, including a Ford Maverick EV.
Maverick could become a family of affordable Ford models in the future. In an interview with Automotive News, Farley Jr. talked about the product strategy of expanding the line-up horizontally with a family of vehicles instead of differently named models. He confirmed that the Maverick will become a new franchise from a single model and that Ford’s ‘icons’ deserve such product extensions.
Partial electrification with hybrid technology is probably a more feasible solution for the Maverick at present. Still, the potentially high volumes it could deliver may make a business case for a pure electric version when the battery prices come down. Also, consider rival Hyundai, which has the toolkit ready to introduce an all-electric Santa Cruz, thanks to the new platform. “We are on track to be under $100 a kilowatt-hour by 2025,” Lisa Drake, COO, Ford (North America), said during the 2021 Capital Markets Day event. “And by leveraging technology, manufacturing, and value chain innovations, we have a goal to achieve an $80 per kilowatt-hour target well before the decade ends,” Drake added.
Ford has committed to investing more than USD 30 billion towards the electrification of its vehicles by 2025. The company expects EVs to start accounting for 40% of its global vehicle sales by 2030.
Ford’s new dedicated EV architectures
Ford announced the development of two new dedicated EV architectures at its 2021 Capital Markets Day event. About the first platform, Hau Thai-Tang, Chief Product Platform & Operations Officer, Ford, said it’s an RWD/AWD flexible architecture that “will underpin a range of motor vehicles slated for production between now and 2030, including active lifestyle vehicles with great driving dynamics.” The company plans to build cargo vehicles, mid-sized trucks, rugged SUVs, and high-margin & high-demand two- and three-row SUVs like Ford Explorer EV and Lincoln Aviator EV on this architecture.
“Plus, I’m pleased to announce that we’ll also deliver a scalable dedicated BEV architecture optimized for our next-gen full-sized pickup trucks and utilities,” Thai-Tang said while announcing the second dedicated EV architecture. The architectures announce Ford’s future-readiness for electric vehicles like the Maverick EV and those bigger than it.
The Maverick electric is still a few years away, if at all in the pipeline. Let’s take a deep dive into what Ford offers in the Maverick Hybrid.
Ford Maverick specifications
Despite its compact dimensions, the Ford Maverick looks rugged and tough like the average Ford pickup. However, it’s a unibody model riding on the Ford Escape’s C2 platform. Under the hood, there’s a 2.5-liter hybrid powertrain delivering 191 horsepower and 155 pound-feet of torque and linked to a CVT. An all-wheel drive system is not available with the hybrid powertrain. A liquid-cooled lithium-ion battery residing under the rear seats powers the electric motor.
The 2022 Ford Maverick Hybrid’s impressive fuel economy of 42 mpg in city conditions makes it a great buy for urban customers who make do without all-wheel drive and typical off-roading hardware of a truck. The hybrid pickup can deliver 33 mpg on highways and 37 mpg combined. On a full tank, it offers a range of more than 500 miles. All these figures are EPA-estimated ratings.
Maverick Hybrid customers are achieving much better real-world fuel economy figures than the EPA estimates. One such customer is Maverick Truck Club forum user Mavforever, who drove 595.2 miles on a full tank with some still gas left, enough to cover a distance of 24 more miles. The fuel economy achieved during this trip was 44.1 MPG!
The Ford Maverick Hybrid’s standard payload capacity is 1,500 pounds, good enough to carry a standard ATV. Its standard towing capacity is 2,000 pounds, which means a pop-up camper trailer or a pair of personal watercraft can be towed with ease.
Alternatively, customers can opt for a 2.0-liter EcoBoost gas engine producing 250 horsepower and 277 pound-feet of torque, with a standard 8-speed automatic transmission. Buyers can purchase the regular Maverick with an AWD system optionally. Another option available in the non-hybrid variant is a 4K Tow Package, which doubles the towing capacity to 4,000 pounds. An average 21-foot boat can be hauled with ease on checking this option. The gasoline Maverick can deliver a fuel economy of 23 mpg city/30 mpg highway/26 mpg combined in FWD and 22 mpg city/29 mpg highway/25 mpg combined in AWD.
Technically, the Blue Oval can make a Ford Maverick Hybrid AWD, as per a report from MotorTrend. However, the company would wait to understand if there’s enough demand for such an expensive trim level. Until then, customers desiring ruggedness from their 2022 Maverick will have to configure the conventional gasoline engine.
There’s also an FX4 package option for the gas-powered Maverick, exclusive to the all-wheel drive configurations. It includes rugged all-terrain tires and suspension tuning, additional underbody protection, off-road-focused drive modes (Mud/Rut and Sand), and Hill Descent Control.
|Vehicle Length||199.7 in.|
|Vehicle Width||72.6 in.|
|Vehicle Height||68.7 in.|
|Bed Length||54.4 in.|
|Bed Width (at wheel house)||42.6 in.|
|Cargo Volume||33.3 cu. ft.|
|Maximum Payload||1,500 lbs|
|Maximum Towing||2,000 lbs./4,000 lbs. with 4K Tow Package|
The MotorTrend report reveals that the Maverick Hybrid’s traction motor is an all-new unit, not Ford’s same unit in the Escape hybrid. Ford has indigenously developed the new motor and manufactures it in-house. It’s a permanent-magnet reluctance motor similar to that of the Tesla Model X (Performance/Long Range). The rotor of this motor has magnets in double-V slots instead of single-V slots, and they are molded in their location during the production instead of afterward. The molded-in magnets permit operating at a much higher rotating speed, although the Maverick doesn’t leverage this advantage yet. Instead of round-wire windings, the stator has square wires featuring “hairpin end turns,” which can conduct more heat, allowing improved, more efficient cooling.
Getting to the features, Flexbed is Maverick’s main highlight. It allows creating segmented storage, elevated floors, bike and kayak racks, and more. All the customer has to do is slide 2x4s or 2x6s into slots stamped into the side of the bed. There are two tie-downs, four D-rings, and built-in threaded holes in the sides to enable artistic customers to create their DIY solutions.
To keep customers from hacking into the wiring harness for electrical needs, which could affect the tail lamp wiring, or worse, the overall electrical system, Ford is offering Maverick customers an option to select from factory-fit box lighting, install their home-built lighting setup, or even to create an entirely new use for the 12V access points.
In addition to the DIY electrical, there are two available 100V, 400W outlets. One point is located in the bed, and the other point is located in the cabin. Moreover, there’s a small storage space built into the side of the bed.
Other key features of the Maverick include standard LED headlamps, 18-inch alloy wheels, standard 8-inch touch screen with Apple CarPlay and Android Auto compatibility, standard FordPass Connect with Wi-Fi connectivity, and wireless charging.
The closest competitor to the Ford Maverick is the Hyundai Santa Cruz. A senior Hyundai official already confirmed that an electrified powertrain would be introduced down the road. Hyundai already has a couple of options to pick for the pickup from the inventory of the Hyundai Tucson.
Ford started manufacturing the 2022 Maverick alongside the Bronco Sport in Hermosillo, Mexico, in June 2021 and commenced deliveries in September 2021. It manufactured 25,880 units and registered 13,258 sales in the United States in 2021. American dealers’ initial feedback is that the customers love the compact pickup’s size, fuel efficiency, affordability, and maneuverability.
Ford Maverick Hybrid Price & Release Date
The 2022 Ford Maverick Hybrid is now on sale in the U.S., with prices starting at USD 19,995. According to a report from Ford Authority, there was a slight delay in the deliveries initially, but Ford offered customers a free Ford Integrated Tether System (FITS) package as a way of apologetic gesture.
Every all-new Maverick Ford makes sells out quickly. In its December 2021 sales report, Ford said that it turns in just four days – essentially trailer-to-customer.
|Ford Maverick Hybrid variant||Price|
Ford had earlier cautioned that the demand for the Maverick Hybrid is such that it may sell out the entire production for the 2022 model year in November 2021. On December 2, 2021, CarBuzz reported that Mike Levine, Director – Communications, Ford (NA), has said that the company won’t take further orders for the Maverick Hybrid before summer this year (2022).
Due to high demand, we are now fully reserved on Maverick Hybrid. Ordering will reopen next summer.Mike Levine, Director – Communications, Ford North America (CarBuzz report on December 2, 2021)
According to a more recent report from Ford Authority, the 2023 Ford Maverick will become available to order on August 16, 2022. Production will commence on October 24, 2022, and hence customer deliveries could begin by the year-end. The new model could have changes in the standard and optional features, and it could be slightly more expensive. The company hasn’t confirmed changes for the MY2023 yet, though.
Maverick, very excited about this product. That’s completely whitespace for us, bringing the Built Ford Tough truck imagery down to an affordable price point that starting at $20,000 MSRP, fantastic fuel efficiency with the standard hybrid. We have almost 80,000 reservations to-date and again much younger customers, more diverse, more female customers.Hau Thai-Tang, Chief Operations & Product Platform Officer, Ford (J.P. Morgan Automotive Conference on August 11, 2021)
Ford truck marketing manager Todd Eckert told CNBC in November 2021 that attracting a younger, more diverse customer was the company’s ambition with the Maverick, and it’s “certainly seeing that.” Early adopters of the all-new Maverick are younger, and a larger proportion is female than usual, it is reported.
People between the age of 18 to 35 account for over a quarter of 2022 Maverick sales, which is more than double compared to just 12% for the overall industry, Ford had said in its October 2021 U.S. sales report. According to J.D. Power, a quarter of the compact pickup’s buyers are women, whereas, in the full-size pickup segment, 84% of the customers are male, CNBC reported.
It would be interesting to watch through this year if compact SUV and sedan shoppers are tempted by the Maverick, opening up a new market for small pickups in the USA. The Maverick and Santa Cruz are increasingly about consumer lifestyle and less about work duties. It serves buyers who desire the style of a truck with the driving characteristics of an SUV in a smaller footprint.
Ford Maverick FAQs
What is the release date of the Ford Maverick?
The Maverick is now on sale in the U.S. market. Ford has started customer deliveries of the Hybrid variant in small volumes.
Which pickup rivals the Ford Maverick?
The chief rival to the Ford Maverick is the Hyundai Santa Cruz.
What is the price of the Ford Maverick Hybrid?
The Maverick hybrid is priced between $19,995 – $25,490.
All images used in the story come from the Ford Media Center.