Update: ‘First three-row Ferrari’ section added and ‘Global launch’ section updated.
While some purists may balk at the idea of an SUV bearing the Ferrari name, the Ferrari Purosangue could be a game-changer for the company. Purosangue, which literally means a “thoroughbred” or “pure-bred” in Italian will celebrate its world premiere in September, before heading to the United States in 2023.
Here’s everything we know about the first Ferrari SUV:
Ferrari Purosangue design
In its annual report for 2020, Ferrari said that the Purosangue will be “a luxury high-performance vehicle within the GT range.” The development of unconventional models like the Purosangue is expected to raise the innovation requirements at the company, like the body style, for instance, “which will vary much more significantly than in the past.”
From Ferrari designer Flavio Manzoni to the late-FCA CEO Sergio Marchionne, time and again, FCA/Ferrari officials have voiced their reservations for a Ferrari SUV, or an FUV, as some like it. But in 2018, sentiments had changed in the company’s boardroom, and the Ferrari Purosangue was announced. Like the customer-driven SUV boom, the regulation-enforced emission norms necessitating electrification is something Ferrari cannot overlook when plotting a new car.
“The SF90 was a challenge, but the Purosangue SUV is another dimension of complication,” Michael Leiters, former Chief Technical Officer, Ferrari, had told topgear.com in 2020. The German said that the Ferrari Purosangue would not seem a “contradiction” when it is unveiled. The CTO’s claims seem true because the SUV doesn’t look like much of a contradiction from the latest spy shots leaked on Instagram on February 21, 2022.
Roma & SF 90 Stradale influences
Ferrari released the first proper teaser of the Purosangue SUV on March 23, 2022. The teaser was highly dark, so we increased the exposure for more details to be visible. And the SUV appears muscular and intimidating. It’s unmistakably a Ferrari — there seems to be lots of aerodynamic trickery upfront around the headlamps and at the bottom. The SUV appears to have a wide track upfront, presumably making it sure-footed on the road.
Viewers can instantly connect with the design language, which appears like a blend of the Ferrari Roma and the SF90 Stradale. The nose is reminiscent of the Roma, while the headlamps are unmistakably from the SF 90 Stradale. Ferrari has moved away from its usual L-shaped headlamps, and the Purosangue features sleek slit design headlamps with a duct for cooling the brakes. The C-shaped unit could house matrix LEDs with active beam control. There’s a complex bonnet design to optimize cooling and aerodynamics, while the floor could also house vortex generators.
We can also see 20-inch rims on the Ferrari SUV and a wide side skirt with an inward sculpting bodywork which looks like an aerodynamic element to enhance downforce. At the rear, there are quad tailpipes, an enormous diffuser, a subtle roof-mounted spoiler, and a full-width LED light bar to accentuate the car’s width. There’s a strongly raked rear screen, and the SUV’s shoulder line appears muscular from the rear. It looks like the model will have 305-section rear tires for enhanced grip.
The spy video embedded below, courtesy of YouTube channel Varryx, shows a test mule of the Purosangue with a lighter camouflage undergoing testing in Italy. Once again, we get to see the Ferrari SUV’s athletic stance with a low height and a hunched rear-end. In addition to the quad exhaust pipes and the roof spoiler, the shark-like nose section with a wide, V-shaped lower grille, the C-shaped headlamps, the rounded mirrors, and the concave surfacing on the tailgate are clearly visible in the spy video. Like a sports car, the Purosangue has a long hood and its cab is pushed far back.
Video Source: YouTube/Varryx
Exor and Ferrari have formed a long-term, multi-year partnership with design firm LoveFrom, which Former Apple chief design officer and industrial design prodigy Jony Ive and another industrial designer Marc Newson co-founded in 2019.
Automakers are increasingly switching from aggressive to clean designs to reflect the personality of the all-electric powertrains. Perhaps, Ferrari will tread in that direction, at least for its EVs. Jony Ive designed some groundbreaking products with revolutionary designs during his tenure at Apple, and minimalist design philosophy is certainly his thing. Perhaps Ive’s magic could be seen in the design of the cockpit and other vital electronics of the 2025 Ferrari electric car.
For the moment though, there may not be not radical changes to designs that have been approved. Autoevolution pointed out that the Ferrari Purosangue is equipped with paddle shifters, circular HVAC vents, and an instrument cluster similar to that of the Roma and SF90 Stradale.
Rosso Ferrari F1-75 paint
Ferrari has recently begun offering the Rosso Ferrari F1-75 satin red paint option on all its cars. The color is from the Scuderia Ferrari F1-75, the brand’s 2022 Formula One race car. As Ferrari is offering the color on all existing road cars, it’s safe to assume that the Purosangue SUV would also come with this paint option. This paint seems to be available at no extra cost, which makes it more alluring for potential buyers and Scuderia Ferrari F1 fans.
Platform & Powertrains
Ferrari is working on at least three SUVs, said a carmagazine.co.uk report last year. The Ferrari Purosangue (codename: Ferrari F175) will eventually offer a gasoline-electric hybrid version.
Various speculations about the platform of the Ferrari Purosangue have been made. According to the British report, Ferrari will build the Purosangue on a skateboard platform though it plans to offer it with only a hybrid powertrain because it has pure electric spin-offs, codenamed ‘Ferrari F244’ and ‘Ferrari F245’, in the pipeline.
During the 2021 full year and fourth quarter results conference call on February 2, 2022, Benedetto Vigna, Ferrari’s new permanent CEO, said that the Purosangue’s driving experience “is really astonishing.” Ferrari says the SUV will be a ‘game-changer’ and mark an ‘extraordinary milestone’ in the brand’s decorated history. Expect the SUV to pack exceptional performance thanks to a ‘thoroughbred Ferrari engine.’
V12 first, hybrid next
Ferrari’s CEO has confirmed, via Reuters, that the launch version of the Purosangue will have a V12 engine. Within a couple of years, the Purosangue should gain a hybrid powertrain combining a 4.0-liter V8 engine with electric motor(s) for a net power of 700 hp. A plug-in hybrid system is expected in this family-friendly Ferrari that would be comfortably usable in daily commutes. However, whether it would be the V8 engine-based hybrid or something smaller remains to be seen. A brand-new hybrid twin-turbo V6 powertrain shared with a Maserati is also possible, as per a carscoops.com report.
Having produced electrified powertrains for some nine years already (since the LaFerrari), the propulsion system for the Ferrari SUV won’t prove challenging for the Italians. It’s actually the design that would be of the most concern, as the body style is all against what Ferrari stands for.
A three-row Ferrari in the future?
The Ferrari Purosangue could lead to the first three-row Ferrari model. Nobody once ever imagined Ferrari would make an SUV, and for the same reason, we never thought there’d ever be a Ferrari for the whole family! However, Gianmaria Fulgenzi, Chief Product Development Officer, Ferrari, has hinted that a three-row Ferrari SUV launch is possible. During his presentation at the Ferrari Capital Markets Day 2022 event on June 16, 2022, Fulgenzi said that the company’s vehicle architectures allow the flexibility of offering models with more than four seats.
We have developed different architectures. We have so far our widest architecture differentiation ever, as you can see on the slide: internal combustion engine V6, V8, and V12, hybrid engine V6 and V8, and full electric engines. The driveline can be 2WD or 4WD. And we can offer for, of course, from two to four seats, and even more in the future.Gianmaria Fulgenzi, Chief Product Development Officer, Ferrari (Ferrari Capital Markets Day 2022 on June 16, 2022)
A third row of seats might not fit well given the Purosangue’s short roofline. If a six-seat Purosangue is to be introduced, it would likely have to be a long-body version with a straightened-out rear pillar. The company may first test the waters with the normal Purosangue and learn to perfect an SUV, before finalizing its decision about making a three-row Ferrari model.
The Ferrari Purosangue will likely draw many first-time Ferrari customers. The target customers would be those looking for a sporty and exotic car like a typical Ferrari but also a practical daily driver. For existing Ferrari customers, the Purosangue would be their ideal everyday vehicle. Ferrari Far East and Middle East President Dieter Knechtel has told CarExpert that this model will help the company broaden its customer base. Knechtel believes it will attract younger customers, including many first-time clients. 70% of Roma owners and 60% of Portofino owners are new to the brand, and he said Ferrari expects a similar trend with the SUV.
Release Date & Price
Vigna confirmed at the Ferrari Capital Markets Day 2022 event that the Ferrari Purosangue will celebrate its world premiere in September 2022. The most widely anticipated Ferrari since the LaFerrari in 2013, was expected to be revealed last year. However, the COVID-19 pandemic and the ongoing semiconductor chip shortage have likely delayed the debut.
Local Ferrari dealers will contact existing customers to give out more details about the SUV, including the possibility of placing pre-orders. Citing company sources, a CAR report dated March 23, 2022, said the base price will be over EUR 300,000 (approx. USD 315,000).
Ferrari SUV U.S. launch
Production of the Purosangue will begin later this year, but deliveries in the United States should commence in 2023. The starting price in the U.S. could be about USD 350,000. U.S. deliveries should be a priority for the Ferrari sales team.
Ferrari Purosangue FAQs
What is the Ferrari Purosangue release date?
The Ferrari Purosangue SUV will be unveiled this September and should go on sale in the U.S. in 2023.
What is the expected Ferrari Purosangue price?
The Ferrari SUV could hover around the $350,000 mark in the United States.
When is the electrified Ferrari Purosangue expected?
Ferrari is likely to bring out the Hybrid versions of its SUV by 2024.
Featured Image Source: Ferrari