Update: ‘New Ferrari CEO to accelerate electrification’ section updated.
The Ferrari Purosangue will hit the showrooms in 2022, Ferrari had announced last year. The company has also revealed that the first Ferrari electric car, rumored to be another Ferrari SUV (FUV), will debut in 2025.
“The new CEO and the senior management team will share Ferrari’s exciting future with you during our CMD (Capital Markets Day) in 2022, which will also be a year of very important new product launches, particularly the Purosangue, which is turning out to be something truly special,” John Elkann, Chairman (and then interim CEO), Ferrari, said at the company’s annual general meeting on April 15, 2021.
In its annual report for 2020, Ferrari said that the Purosangue will be “a luxury high-performance vehicle within the GT range.” The development of unconventional models like the Purosangue is expected to raise the innovation requirements at the company, like the body style, for instance, “which will vary much more significantly than in the past.”
Wait begins for the Ferrari electric car launch in 2025
As for the first Ferrari electric car, Elkann has assured that it will be a true Ferrari. At the annual general meeting in April last year, he said:
We are also very excited about our first all-electric Ferrari that we plan to unveil in 2025, and you can be sure this will be everything you dream the engineers and designers at Maranello can imagine for such a landmark in our history.John Elkann, Chairman of Ferrari (Annual General Meeting 2021)
From Ferrari designer Flavio Manzoni to the late-FCA CEO Sergio Marchionne, time and again, FCA/Ferrari officials have voiced their reservations for a Ferrari SUV, or an FUV, as some like it. But in 2018, sentiments had changed in the company’s boardroom, and the Ferrari Purosangue was announced. Like the customer-driven SUV boom, the regulation-enforced emission norms necessitating electrification is something Ferrari cannot overlook when plotting a new car.
Ferrari is working on at least three SUVs, said a carmagazine.co.uk report last year. The Ferrari Purosangue (codename: Ferrari F175) will be a gasoline-electric hybrid model, but those arriving later will be all-electric.
Ferrari Purosangue design
Ferrari was testing the Purosangue under the body of Maserati’s Levante initially, but it has started using the production body on test mules. The Purosangue looks like a fluidic, low-riding crossover, not an upright frame SUV with high ground clearance or boxy exterior. We note in the spy shots that were shared by mariacolum from Maranello that it features a long, sloping hood, sharply raked rear pillars, a low roofline, and a short rear deck. Instagram user superrenderscars earlier created a mock-up, imagining the production model without camouflage.
Exor and Ferrari have formed a long-term, multi-year partnership with design firm LoveFrom, which Former Apple chief design officer and industrial design prodigy Jony Ive and another industrial designer Marc Newson co-founded in 2019.
Automakers are increasingly switching from aggressive to clean designs to reflect the personality of the all-electric powertrains. Perhaps, Ferrari will tread in that direction, at least for its EVs. Jony Ive designed some groundbreaking products with revolutionary designs during his tenure at Apple, and minimalist design philosophy is certainly his thing. Perhaps Ive’s magic could be seen in the design the cockpit and other vital electronics of the future EVs.
For the moment though, there may not be not radical changes to designs that have been approved. Autoevolution pointed out that the Ferrari Purosangue is equipped with paddle shifters, circular HVAC vents, and an instrument cluster similar to that of the Roma and SF90 Stradale.
Purosangue designed to express dynamism
“The SF90 was a challenge, but the Purosangue SUV is another dimension of complication,” Michael Leiters, former Chief Technical Officer, Ferrari, had told topgear.com in 2020. The German said that the Ferrari Purosangue would not seem a “contradiction” when it is unveiled.
New skateboard architecture
Various speculations about the platform of the Ferrari Purosangue have been made. According to the British report, Ferrari will build the Purosangue on a skateboard platform though it plans to offer it with only a hybrid powertrain because it has pure electric spin-offs, codenamed ‘Ferrari F244’ and ‘Ferrari F245’, in the pipeline.
Ferrari’s skateboard platform will allow it to package EVs with up to four motors that together churn out 610 horsepower and a scalable high-voltage Lithium-ion battery pack with a minimum energy storage capacity of 80 kWh. The Ferrari F244 will arrive in 2024, and the Ferrari F245 will follow in 2026, the report had said.
Purosangue, which literally means a “thoroughbred” or “pure-bred” in Italian, was not a straightforward choice. It was reported that Ferrari was facing legal challenges in commercializing the name for the FUV. If it’s sorted out, Ferrari will continue to use the name.
V6/V8 Hybrid power for the Ferrari SUV
The Purosangue will likely sport a hybrid powertrain combining a 4.0-liter V8 engine with electric motor(s) for a net power of 700 hp. There’s speak of a conventional, 800 hp V12 engine as well, and it should be aimed squarely at the purists. A plug-in hybrid system is expected in this family-friendly Ferrari that would be comfortably usable in daily commutes. However, whether it would be the V8 engine-based hybrid or something smaller remains to be seen. A brand-new hybrid twin-turbo V6 powertrain shared with a Maserati is also possible, as per a carscoops.com report.
Having produced electrified powertrains for some nine years already (since the LaFerrari), the propulsion system for the Ferrari SUV won’t prove challenging for the Italians. It’s actually the design that would be of the most concern, as the body style is all against what Ferrari stands for.
The Ferrari Purosangue, the most widely anticipated Ferrari since the LaFerrari in 2013, was expected to be revealed in 2021. However, due to the COVID-19 pandemic, and the ongoing semiconductor chip shortage, the debut is speculated to have faced a delay. The first units would land in showrooms stateside in the second half of this year, suggested a report from Automotive News. Company sources have indicated a price tag upwards of EUR 300,000 or about USD 350,000 for the Ferrari FUV. U.S. deliveries should be the top priority for the Ferrari sales team.
Ferrari will announce their group results for 2021 on February 2, 2022, during which the Purosangue could be discussed.
New Ferrari CEO to accelerate electrification
On December 10, 2020, Louis Camilleri stepped down from his CEO position at Ferrari and retired for personal reasons. Elkann became the interim CEO to manage his responsibilities until the Ferrari Board of Directors found his successor. On June 9, 2021, the company announced Benedetto Vigna as its new permanent CEO.
Vigna, the popular President of STMicroelectronics, a leading semiconductor solutions company in Switzerland, joined Ferrari on September 1, 2021. He brings over 26 years of experience in the semiconductor industry to Ferrari for a smooth rollout of its next-generation technologies, including electric powertrains.
An announcement by Ferrari on January 10, 2022, elaborates on further new recruitments. This includes the newly promoted Chief Product Development Officer, Gianmaria Fulgenzi, who has worked at Ferrari since 2002, the new Chief Research and Development Officer, Ernesto Lasalandra joining from STMicroelectronics, Chief Digital & Data Officer, Silvia Gabrielli who has been with Ferrari since 2019, Chief Technologies & Infrastructures Officer, Davide Abate who has been at the firm since 2012, a new Chief Purchasing & Quality Officer, Angelo Pesci joining from STMicroelectronics, Chief Manufacturing Officer, and Andrea Antichi working at Ferrari since 2006. All these departments will report directly to the CEO.
Ferrari states that this organisational reshuffle is aimed at further innovation, optimising processes and increasing collaboration internally, as well as with external partners to stay true to its racing DNA while moving towards its target of carbon neutrality by 2030.
Ferrari Purosangue FAQs
What is the Ferrari Purosangue release date?
The Ferrari Purosangue SUV will be launched this year. It is expected in the U.S. during the second half of the year.
What is the expected Ferrari Purosangue price?
The Purosangue’s price could hover around the $370,000 mark in the United States.
Featured Image Source: Ferrari