Update: ‘Interior,’ ‘SUV-Coupe Design,’ and ‘Cupra sales target‘ sections updated.
With the Cupra Born successfully sent into production in Zwickau, Germany, preparations have started to push the next Cupra EV into the marketplace. The second model from the Spanish brand will be the production version of the Cupra Tavascan Concept (also called Cupra Tavascan Electric Concept), positioned above the Born. Cupra showcased a near-production Tavascan, along with the Born and the Terramar, live for the first time in Sitges, Spain, at the Cupra Impulse event on June 7, 2022.
The Cupra Tavascan would target electric SUV buyers who seek a model that belongs to a premium brand and offers uniqueness among dozens of Skodas and Volkswagens on the street without having to shell out luxury brand money. Customers in Spain and other main European markets will likely see it as a distinctive alternative to the VW ID.5 and Skoda Enyaq Coupe iV, especially their performance variants (VW ID.5 GTX and Skoda Enyaq Coupe RS iV, respectively). The Tavascan is not a traditional SUV designed for big families and will suit young buyers/families better.
The Cupra Tavascan (reported codename: SE316/8) is a compact SUV-coupe akin to Volkswagen’s ID.5 and Skoda’s Enyaq Coupe iV. It should gun for the title of the most aggressive and athletic SUV in the VW Group family, though technically the same underneath (MEB platform) as the Skoda or VW offering.
Why an SUV-Coupe?
SUV-coupes may not be as practical as regular SUVs in the aspects of boot space and headroom, but they have their own advantages. If you’re looking for a vehicle that exudes power and dynamism, an SUV-coupe may be right for you. Their commanding seating position, the easy ingress and egress, and higher ground clearance make them more practical than sedans. Moreover, better aerodynamics, as compared to a boxy SUV, provides increased range and driving stability, meaning SUV coupes are relatively more fun and safer at high speeds. Note the keyword ‘relative’!
New Cupra design language
The near-production Tavascan embodies the brand’s new design language that’s cleaner, softer, and yet portrays a more striking character. It features curvy headlamps consisting of three triangle groups, an illuminated brand logo that sits low on the hood, smoothly flowing lines, and slim and curvy tail lamps that extend all the way inwards and meet an illuminated brand logo in the middle. Delicate copper details underline the expressiveness of this new-age Cupra, while also signalling its pure electric nature.
Cupra had said that the production version would ‘remain faithful’ to the 2019 concept car, and it has delivered on its promise as the version showcased at the Cupra Impulse event looks similar to the concept—modern and futuristic.
There are so many purely rational and electric cars out in the market at the moment but that’s not what Cupra is about. Cupra’s attitude is to make cool cars with emotional design, striking nerve with the new generation. That’s why back in 2019 just after we founded the brand, we had a vision to reinvent electrification. We wanted to show the world back then that electric cars could be sexy with great design, while providing unique focus.Wayne Griffiths, CEO, Cupra (The Unstoppable Impulse on June 7, 2022)
The Tavascan’s silhouette has been marginally straightened out, and it appears almost production-ready. It has gained regular mirrors and new flush door handles. Flush door handles reduce aerodynamic drag, leading to lower cabin noise and marginally improved driving range.
The roofline of the Tavascan has a coupe-like effect with its downward slope. In fact, in some ways, it is reminiscent of its cousin, the Skoda Enyaq Coupe iV. The sloping roofline would affect the headroom for rear seat occupants. The rear quarter glass looks smaller than that of the Skoda model, meaning occupants may have a limited view of the surroundings.
The rear bumper isn’t visible; a sharp element behind the rear wheel hints that the bumper could sport an aggressive design. The steep D-pillar angle would obviously mean having a minor compromise with the cargo capacity. For reference, the ID.5 offers 0.8% (14 liters) lower cargo space (1,561 liters) than the ID.4.
Seating and comfort
During the Cupra Impulse press conference, Cupra showcased a glimpse of the upcoming Tavascan interior. The Y-shaped cabin appears bright and vibrant, closely mirroring the concept. While the concept used plenty of dark carbon-fiber-effect panels contrasting with white elements, the latest version uses lighter colors for the most part, except for the lower portions of the door panels. Interiors with colors are usually not easy to maintain, but as they reflect more light, creating an effect of an airy cabin.
Most automakers don’t do SUV coupes with more than five seats, and Cupra is no exception. Unlike Tesla’s Model Y, the Tavascan won’t be available as a seven-seater. Focused mainly on Europe, it won’t need to have a three-row seating option as such. Technically, we know it’s possible to build a seven-seater on this EV’s platform, as evidenced in the VW ID.6 that is exclusive to China. There’s Alcantara in the middle and side supports integrated directly into the base of the seat. A dual-zone climate control system would be available in the Tavascan.
The Tavascan has some similarities with the Born in this aspect. Features like the multi-function steering with touch-control buttons and the compact digital instrument cluster look to have come from the compact hatchback’s parts bin. Changes from the Tavascan concept include a non-illuminated Cupra logo on the steering and vertical slats on the air vents. The steering is flat-bottomed, and there’s a small, fully digital instrument cluster (probably 5.3 inches), unlike the large 12 inch-unit seen in the concept.
The Tavascan likely features an e-boost button on the right side of the steering like the Born. Pressing this button and engaging the e-boost mode would give more power (probably an extra 20 kW) temporarily, allowing quicker acceleration. We doubt it would change the top speed, though, which could be 112 mph.
The floating center console is more practical with two cup holders and storage space underneath. The near-production version also gets pillar-mounted tweeters, while the seats appear to be covered in suede or a type of premium fabric. Moreover, it has air vents under the central touchscreen, another functional element that the concept did not feature. The Tavascan has tweeters on the A-pillars, as seen in the Born. It could have a sound system better than the hatchback, which is available with a BeatsAudio sound system featuring 9 speakers, a subwoofer, and a 395-watt amplifier.
Infotainment and Connectivity
The 2024 Cupra Tavascan also has a massive central touchscreen that’s tilted towards the driver. It could be about 3 inches bigger than the 12.3-inch touchscreen infotainment system of the Born. The infotainment system should feature wireless Apple CarPlay and wireless Android Auto compatibility, 3D navigation, a voice assistant that responds to the wake-up words “Hola, Hola,” Cupra Connect, and more.
There’s excellent harmony between the interior and exterior designs—the cabin exudes sportiness with a modern twist and multi-layer structure. Unlike most modern SUVs, the cabin isn’t minimalist by any means. It appears busy with plenty of attention paid to the finer details.
The Cupra Tavascan will likely ride on an updated version of the MEB platform, a step up from the underpinnings of the VW ID.5 and Skoda Enyaq Coupe iV. The MEB platform is Volkswagen Group’s first platform developed exclusively for mass-produced electric vehicles. It takes full advantage of the possibilities a pure electric drive offers, providing the vehicles with a generously-sized interior, powerful driving performance, and long ranges.
Battery, Charging and Range
The production Cupra Tavascan may come with three battery options, a 52 kWh unit consisting of eight cell modules, a 58 kWh unit consisting of nine cell modules, and a 77 kWh unit containing twelve cell modules. If not three, there could be at least two battery pack options, one targeted at customers who drive mainly in the city and are on a budget and one for customers who make frequent highway trips and can afford to pay a premium price.
From the existing Volkswagen Group SUV models, we know that the above-mentioned three battery packs currently have the potential to deliver a WLTP range of up to 346 km/215 miles (VW ID.4), 390 km/242 miles (Skoda Enyaq iV), and 544 km/338 miles (VW ID.5), respectively. Similar SUV coupe models can deliver a marginally higher range because of the better aerodynamics (due to a lower air drag coefficient).
At the UBS Paris Electric Car Day on April 12, 2022, Dr Silke Bagschik briefed analysts about the MEB platform update. Dr Bagschik, the Head of Sales and Marketing for the ID. Family and also the Chief Marketing Officer for ID. Digital at Volkswagen said the updated version of the MEB platform would allow a (WLTP) range of up to 700 km (431 miles).
In addition to a longer range, the updated MEB platform will enable DC fast-charging at a higher rate of more than 200 kW (current MEB platform limit: 170 kW). In the ID.5 GTX, charging the 77 kWh battery pack from 5 to 80% SoC at 150 kW takes 36 minutes. 200 kW or higher power rating could allow fast-charging from 5 to 80% SoC in 25-30 minutes.
Motor and Performance
Acceleration will also be better, with dual-motor AWD configurations providing 0-62 mph sprint in approximately 5.5 seconds, an update that would be welcomed with open arms by the Cupra bosses, as it augurs well with the brand’s pillars of sporty and youthful cars.
Powertrain choices could include various single-motor and dual-motor options. The single motors could offer 109-150 kW of power and 220-310 Nm of torque. The dual motors could generate 195-225 kW of combined power and 460 Nm of combined torque.
By default, the Cupra Tavascan could be sportier than the ID.5 and the Enyaq Coupe iV. Being a Cupra, it would have to distinguish itself as a performance car. Expect different suspension tuning and more responsive steering to be among the changes. “We adapt the chassis and suspension and add different brakes and steering,” Wayne Griffiths said while discussing with Autocar how Cupra would make the Volkswagen sister models sporty. Griffiths is the CEO of Seat and Cupra. Driver engagement would be an essential part of the product mix at Cupra.
Further down the road, Cupra could introduce a high-performance variant of the Tavascan, drawing tech from the Cupra e-Racer and Cupra Extreme E Concept. When Autocar asked Griffiths about the future high-performance EVs, he said that Cupra has a link with motorsport. With this connection, it’s possible that the “spice” for high-performance EVs “could come from that.”
|Cupra Tavascan Aspect||Expected Specification|
|Battery Pack Capacity||Up to 77 kWh|
|Charging time||5 to 80% SoC in around 30 minutes|
|Motor Power||Up to 220 kW (295 hp)|
|Motor Torque||Up to 460 Nm|
|Driving Range (WLTP)||Up to approximately 540 km (336 miles)|
|Boot Space||Approx. 1,550 liters|
The Tavascan Concept debuted in September 2019 and received the green signal for production in early 2021. During the Seat Annual Press Conference 2021 (in March 2021), Griffiths announced that the company plans to launch a Cupra Tavascan SUV as its second EV in 2024.
Cupra will sell the Tavascan in the same way as the Born. Customers will configure and order the vehicle directly from Cupra, and the dealer will only handle the delivery. Additionally, expect a subscription option, under which customers will be able to use the Tavascan and related services for a fixed period with a monthly fee.
The designing and development of the Cupra Tavascan are taking place in Barcelona, Griffiths added. Road-testing has commenced, Carscoops revealed with a batch of spy shots on September 15, 2021.
Cupra Tavascan price and competitors
The Cupra Tavascan is expected to be priced starting north of EUR 40,000. Well specified units should be priced well over EUR 50,000.
Skoda Enyaq iV Coupe: The Skoda Enyaq Coupe iV is a value-for-money SUV coupe, currently available in only the high-performance RS variant costing EUR 57,700 in Germany. Enyaq iV Coupe: The Skoda Enyaq Coupe iV is a value-for-money SUV coupe, currently available in only the high-performance RS variant costing EUR 57,700 in Germany. The top-of-the-line variant comes with a 77 kWh battery pack that returns a range of 499 km/310 miles (WLTP) in Germany. Its main highlight is its performance, as a 0-62 mph sprint takes just 6.5 seconds.
VW ID.5: The VW ID.5 is also a budget entry into the electric SUV coupe segment. Also available with battery packs as large as 77 kWh, it can deliver a WLTP range of up to 544 km/338 miles in Germany, where it costs EUR 47,935 onwards. A 0-62 mph sprint in its performance variant ID.5 GTX takes just 6.3 seconds. According to carbuyer, the ID.5 provides a decent range, offers practicality, and is comfortable even on big wheels. However, it disappoints with a low-quality interior, including an unintuitive touchscreen.
Ford Mustang Mach-E: Ford may not have the same appeal as Volkswagen or Skoda in Europe, but its Mustang Mach-E is a model that’s too good to be overlooked when shopping for electric SUV coupes. Priced from EUR 56,500 in Germany, it offers a range of up to 610 km/379 miles (WLTP) and a 0-62 mph acceleration time as low as just 3.7 seconds.
Tesla Model Y: The Tesla Model Y is unarguably the default choice in this segment for most customers. Priced EUR 56,990 onwards in Germany, it delivers a range of up to 533 km/331 miles (WLTP). It can accelerate from 0 to 62 mph as quickly as the Ford Mustang Mach-E – 3.7 seconds. Another interesting detail about this model is that it is the fastest in the lot, capable of reaching 250 km/h (155 mph).
|Aspect||Enyaq iV Coupe||ID.5||Mustang Mach-E||Model Y|
|Power||Up to 220 kW||Up to 220 kW||Up to 358 kW||Up to 413 kW|
|Battery Pack||Up to 77 kWh||Up to 77 kWh||Up to 91 kWh||75 kWh|
|Range (WLTP)||Up to 545 km (339 miles) – Provisional Value||Up to 544 km/338 miles||Up to 610 km/379 miles||Up to 533 km/331 miles|
|Wheelbase||2,764 mm/2,765 mm||2,766 mm||2,984 mm||2,890 mm|
|Boot Space||1,610 litres||1,561 liters||1,420 liters||2,158 liters|
|Price||EUR 57,700 (in RS variant, base variants yet to be launched)||EUR 47,935 onwards||EUR 56,500 onwards||EUR 56,990 onwards|
Availability outside Europe
Cupra has said that it will sell the Tavascan in more countries, including those outside Europe. This year, the Spanish brand will be available in Australia to expand its presence in the Asia-Pacific region (the Cupra range has been available in New Zealand for a few months). Cupra feels the high middle-class income and the progressive Australian society suit its brand.
Cupra Tavascan in Australia
According to a report from whichcar.com.au, Cupra plans to pitch itself as a brand that deals in performance vehicles from the outset, which hints at the local operations’ keenness in selling variants higher up the walk, which usually get AWD and premium features. Yet, eco-friendliness is a prime focus from the get-go. So, while it will enter the new market with three internal combustion engine models, it will offer two of them with plug-in hybrid technology right from launch.
In early 2023, the Cupra Born will make it to Australia, as per a report from The Driven. As for the future Cupra EVs, the brand’s Australian Director Ben Wilks expects the Cupra Urban Rebel to be an “exciting” product for Australia and the Tavascan to have an “enormous appeal.” Kai Vogler, Executive VP, Sales and Marketing at Cupra, has stated that the brand is poised to enter Australia later in 2022.
The Cupra Tavascan will also be available in China, said a report from Spanish motoring site motor.es in September 2021. Cupra became a brand from a sub-brand of Seat in 2018. However, neither Cupra nor Seat is present in China. Seat planned to break into the Chinese market by 2021, but the COVID-19 pandemic may have jeopardized that plan.
This year, Volkswagen Anhui (formerly JAC Volkswagen) revealed in a presentation (view the slide on Twitter) that China will get a Cupra electric SUV and a Cupra electric sedan based on the MEB platform in 2023 and 2024, respectively. Could the SUV model be the Cupra Tavascan? If so, the Chinese launch would precede the European launch.
Cupra EV strategy
Cupra aims to become an EV-only brand by 2030. By September 2021, nearly three years since the launch of its first model, the Ateca, cumulative sales had crossed six figures. On November 29, 2021, Le Monde reported that the cumulative sales had reached 116,000 units. Cupra expects the Born EV to double its sales by 2022, and the Tavascan, being the SUV, should be a more significant contributor to the tally in the coming years.
Cupra has said that the Tavascan will not only embody electrification but also bring global recognition to the brand. The new brand has established a presence in main European markets like Germany, the UK, Italy, Spain, and France. Cupra is also present in Mexico, Israel, Turkey, Colombia, and Peru as well now.
It won’t be a walk in the park to achieve the 100% electrification goal by 2030 as some of these markets are behind the curve on EV adoption, but the Spanish brand that is positioned between high-volume generalists and premium makers will no doubt strive to realize the goal.
Cupra sales target
Despite the semiconductor crisis, Cupra closed 2021 by reviving its sales to pre-pandemic levels. Compared to 2020, sales tripled, reaching a volume of 79,300 vehicles, which translates to an impressive 189.4% growth. In 2020, the brand managed to sell only 27,400 units. What’s also noteworthy is that 41% of Cupra sales were electrified vehicles. 3,300 units of the all-electric Cupra Born were delivered to customers in 2021, kickstarting a promising journey for the Spanish company’s electric aspirations.
As of June 7, 2022, Cupra has delivered nearly 200,000 vehicles, and by 2025, it aims to start selling 500,000 units annually. The company said at the Cupra Impulse event that it will continue global expansion and increase its portfolio of electrified models to achieve this goal.
Cupra Tavascan FAQs
What is the Cupra Tavascan release date?
Cupra will launch the Tavascan electric crossover in the first half of 2024, positioning it above the Born.
Which models will be Cupra Tavascan rivals?
With its streamlined body, the Cupra Tavascan will compete with Volkswagen’s ID.5 and Skoda’s Enyaq Coupe iV.
What is the expected Cupra Tavascan price?
The Cupra Tavascan is expected to be priced starting north of EUR 40,000.
Featured Image Source: Volkswagen Group