Update: ‘Camaro could become a sub-brand,’ ‘U.S. muscle car sales,’ and ‘TopElectricSUV says’ sections added.
Chevrolet Camaro sales have fallen year after year since 2015. In July 2021, Automotive News reported that GM plans to discontinue the two-door Camaro after the sixth generation. It said that the company will launch a four-door, all-electric model as its replacement in 2025. Since then, a few other details have come to surface on the alleged project.
Ford has proven that using the name of an iconic muscle car or performance car for a sporty EV can work wonders for sales. Similarly, GM may capitalize the Chevrolet Camaro for an electric performance sedan. On July 8, 2021, it revealed a teaser of what looks like the future four-door electric sports car in a GMC Hummer EV pickup video, while offering no further details.
Camaro could become a sub-brand
In addition to Corvette and Escalade, GM is considering Camaro as a new sub-brand, Car And Driver reported on December 8, 2022. The company could launch a pure electric 2+2 coupe and convertible, a sporty crossover in two-door and four-door versions, and “a mid-price flagship sports car loosely linked to the C9 Corvette in content but not in appearance” as part of the newly-formed Camaro family, C/D said. The report indicates the two-door Camaro might not be dead after all.
3rd gen EV platform & Ultium Cells could drive the Chevrolet Camaro electric
GM’s third-generation global EV platform and Ultium batteries should provide the performance customers expect from a Chevrolet Camaro. GM can stack battery packs with up to 200 kWh of energy content and 800 V nominal voltage in the third-generation global EV platform-based EVs. 800 V battery systems allow faster charging, longer heavy-footed driving (because of cooler operation of motors), and lower weight (due to lighter wiring). GM estimates Ultium battery packs can return a range of up to 400 miles.
Price & Release Date
The Chevrolet Camaro electric successor could go on sale by 2025 and cost around USD 50,000 in the base configuration. If it does turn out to be a four-door as the media is speculating, its main rival would be the production Dodge Charger Daytona SRT Concept that is expected in 2024.
The fifth-generation Chevrolet Camaro debuted in 2008 and gained global popularity with the Transformers franchise in the first few years. Sales began in 2009, and between 2010 and 2014, they were higher than the Ford Mustang. After that five-year period, the Golden Bowtie’s muscle car never once took the top spot. It lost the lead to even the Dodge Challenger in 2016 and has failed to recover since.
U.S. muscle car sales
In 2021, Stellantis sold 54,314 units of the Challenger in the U.S. Ford was just slightly behind in that segment, having delivered 52,414 Mustangs. In comparison, GM sold just 21,893 Camaros. Between January and September 2022, the Challenger remained in the top spot, with 42,094 units delivered. The Mustang continued being the second best-seller, recording 36,598 units. The Camaro retained its third spot, with just 19,177 units sold.
Arch rival Dodge Challenger going all-electric in 2024
The Dodge Challenger will likely go all-electric in the next generation, Tim Kuniskis, CEO, Dodge, suggested at the Stellantis EV Day 2021 in July 2021. The first Dodge electric muscle car will launch in 2024, and a near-production concept version (eMuscle) is expected to debut later this month.
Dodge will embrace the sea of change in the marketplace to stand out by embracing electrification. Every ounce of technology we integrate will be done to amplify the elements that define not just Dodge but the muscle car itself, and in 2024, Dodge will launch the world’s first full battery electric car muscle car.Tim Kuniskis, CEO, Dodge (Stellantis EV Day 2021)
The 21st-century Camaro hasn’t received much love from muscle car fans, but that could change if GM outpaces Ford and Stellantis by reinventing its Mustang and Challenger rival for the EV era. The all-electric Camaro probably won’t roar or rumble, at least not authentically, but it could be a hoot to drive, helped by GM’s Ultium tech.
Chevrolet Camaro Electric FAQs
What is the Chevrolet Camaro Electric release date?
The Chevrolet Camaro Electric could arrive by 2025.
What will be the Chevrolet Camaro Electric price?
The base Chevrolet Camaro Electric could cost around USD 50,000.
Which models will be Chevrolet Camaro Electric rivals?
The Chevrolet Camaro Electric may compete with the production version of the Dodge Charger Daytona SRT Concept.
Featured Image Source: YouTube/GMC