As one of the most serious attempts by a foreign brand to enter Japan’s kei car segment, a market open in principle but historically hard for outsiders to crack, the all-electric BYD Racco has raised more than a few eyebrows.
We were just as intrigued at the car’s world premiere at the 2025 Japan Mobility Show, and here are five interesting observations we made:
1. Chinese design influence
Kei car regulations leave car designers with little room to push outside the norm, and BYD designers had to come up with the usual boxy silhouette to maximize space for the Racco. Familiar proportions aside, the Racco incorporates design cues common on recent Chinese cars, especially electric ones.
BYD’s kei car could be easily identified as a Chinese model from its flashy details like a full-width taillamp and an illuminated brand logo (rear). Inside, a large tablet-like floating central touchscreen was similarly a giveaway of the car’s Chinese roots.
2. Super-height wagon layout
BYD is entering the kei market with a super-height wagon rather than a hatchback. This format prioritizes cabin height and practicality, and positions the Racco in a segment with fewer direct rivals.
3. Rear disc brakes
Consistent with how Chinese brands often enter new categories all guns blazing, BYD appears set to equip the Racco with the features kei car customers expect and then some. Most kei cars use rear drum brakes to reduce weight and cost. The Racco features rear disc brakes instead, which typically deliver more consistent braking performance and heat management.
4. Side-integrated charging port
Unlike, say, a Honda N-VAN e:, which uses a front-mounted charging port for easier head-in charging, the Racco places its inlet on the right side. It may not be as convenient in some situations, though its compact footprint should make charging straightforward.
5. Dual sliding rear doors
The BYD Racco includes sliding doors on both sides, improving access in tight spaces, particularly in Japan’s narrow streets and compact parking facilities. This configuration also makes entry and exit easier for older passengers or those with children.
Also Read: First Look Review: Honda Super-One/Super N globalizes the kei car
International Automotive News Editor since 2014, covering global motor shows, industry events, and test-driving various vehicles, with a focus on hybrid and electric cars in recent years.
