Audi’s electrification strategy, including the ‘Artemis’ Project, may appear to target the upper echelons of the auto industry currently, however, the VW Group owned marque certainly has plans for an Audi Q1 e-tron electric SUV: an urban Audi electric car in the 25,000-30,000 Euro (30,000-35,000 USD) price bracket.
The need for an entry level Audi electric car, such as the Q1 e-tron, stems from the brand’s focus to have 30 electrified models including 20 full electric vehicles in its portfolio by 2025 with an expectation of deriving 40 per cent sales from these products.
Platform & Strategy
While the modular VW MEB platform has materialized the ID.3 hatchback, the ID.4 SUV and the Skoda Enyaq SUV, Audi’s first product on this architecture will be the Q4 e-tron (the concept was unveiled at the 2019 Geneva Motor Show). The smallest version of the MEB platform (dubbed the ‘ID Entry’ platform) will support the Q1 e-tron.
However, as per reports, Audi will look to re-introduce the ‘A2’ nameplate once again in the form of an electric A2 e-tron. What failed to generate much interest in 1999 due to its odd-ball styling, Audi believes the spacious design of the A2 was ahead of its time and could attract the right buyer with an all-electric drivetrain.
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To leverage economies of scale, the Audi electric car will share the bulk of its parts, such as battery pack, electric motors, aircon and ventilation systems, infotainment units and other interior components, with the A2 e-tron. The Audi electric cars would target specific markets: Asian markets which prefer the SUV body style would get the Audi Q1 e-tron whereas European markets would get both styles.
Range & Performance
The Audi Q1 e-tron would be marketed as a city runabout, and keeping that in mind, a 35kWh battery with a range of 250-300km on the WLTP cycle would be a reasonable expectation. For buyers wanting that extra performance, a dual motor variant of the electric Audi would differentiate it from sister products within the VW Group.
The Audi Q1 e-tron’s competitor, the upcoming Mercedes EQA, is expected with a 400km range, however, the launch of this Mercedes electric car is delayed until the first half of 2021 at least, according to reports. The Covid-19 pandemic has stressed battery cell supply for the Mercedes EQA which was originally supposed to have its reveal in the third quarter of this year.
Release Date & Price
What is the Audi Q1 e-tron electric release date?
The Audi Q1 e-tron is expected before 2025.
Which electric cars are considered as Audi Q1 e-tron rivals?
The Audi Q1 e-tron will rival the Mercedes EQA and Smart electric SUV.
What is the estimated Audi Q1 e-tron price?
The Audi Q1 e-tron is expected to be priced at 30,000 Euros/35,000 USD.